Press release
Global Fortified Foods Market Driven by Nutritious Food and Healthy Lifestyle
Healthy Food Consumption Drives Global Fortified Foods Market
The global fortified foods market is driven by growing awareness amongst people about healthy food consumption. The demand for nutritious food is increasing every year as people have become health conscious. The fortified foods market gained momentum in the first half of 2015 and is expected to gain more demand till the end of the forecast period. Steady growth is expected in the global fortified foods market between 2015 and 2021.
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The global fortified foods market can be divided as per the geography and types of fortified products. Based on the types of products, the global fortified foods market is subdivided into minerals and vitamins. With a wide variety of fortified products, the global fortified foods market is spread across many countries like Europe, North America, Asia and ROW. Baby products, cereals, and other baby food formulas are some of the major types of fortified food products that contribute the most to the market’s growth in all regions. Growth in the number of health conscious people has led to the growth in consumption of fortified food products.
The global fortified foods market is fragmented as there is a wide array of products available on the market. High nutrition cereals dominated the global fortified foods market in many regions across the globe. Increasing health concerns and the high incidence of cardiac diseases and cancer have helped the market grow. Growth of the global fortified foods market also depends on the availability of different fortified foods in different geographical locations. Considering the increasing demand, manufacturers from across the globe have started focusing on increasing the production and distribution of a variety of fortified foods.
Focus on New Product Development is a Key Trend in Global Fortified Foods Market
The global fortified foods market is focusing on new product development to fulfill the needs of health conscious people. A wide variety of fortified foods containing minerals and vitamins are thus being launched in the market. With this, the global fortified foods market opportunities are expected to increase during the forecast period.
Looking at the profitable opportunities in the market, large manufacturers are focusing on acquiring certain smaller fortified food product brands. With this, a bigger competitive market is expected to be created in the near future. Acquisitions and mixture of fortified foods, combined with fast product development, has helped the global fortified foods market do well in the recent past.
Companies such as Abbott Laboratories, General Mills, Phillip Morris Companies, Hain Food Group, and The Proctor & Gamble Company, have outperformed many others. With growing demand for health food, all local and international brands and companies have started introducing their nutritional products.
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