United States Nitro Cold Brew Coffee Market 2031 | Growth Drivers, Key Players & Investment Opportunities

Market Size and Growth

Global Nitro Cold Brew Coffee Market reached US$ 52.10 million in 2022 and is expected to reach US$ 243.06 million by 2031, growing with a CAGR of 21.2% during the forecast period 2024-2031.

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Key Development:

United States: Recent Nitro Cold Brew Coffee Developments

✅ In December 2025, Starbucks and PepsiCo launched new Ready‐To‐Drink (RTD) Nitro Cold Brew beverages in multiple flavors (Black, Vanilla Sweet Cream, Dark Caramel), expanding nitro beyond cafe taps into grocery and convenience channels to meet demand for premium on‐the‐go coffee.

✅ In November 2025, industry trend data showed shelf expansion for nitro cold brew products in retail and grocery outlets, with convenience formats and portable packs increasing visibility and availability for everyday buyers, highlighting broader adoption in the U.S. beverage market.

✅ In October 2025, NitroBrew introduced Brix, a compact inline nitro infusion system for coffee tap service that simplifies nitro cold brew preparation in cafes and bars without traditional pressurized kegs, enhancing agility and beverage consistency.

✅ In August 2025, Quality Draft Solutions rolled out its Infusion Pro Series Nitro and cold brew service systems that allow businesses to serve nitrogen‐infused cold brew without expensive tanks or complex infrastructure, lowering barriers for nitro adoption in foodservice.

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Japan: Recent Nitro Cold Brew Coffee Developments

✅ In December 2025, Japanese cafés and coffee chains continued experimenting with seasonal nitro cold brew offerings, aligning premium nitro textures with local tastes and autumn/winter flavor profiles to draw beverage enthusiasts reflecting how nitro is gaining footing in Japan's specialty coffee culture.

✅ In December 2025, data pointed to an uptick in customizable at‐home nitro coffee systems gaining curiosity among Japanese coffee lovers, with small countertop gadgets and DIY nitro options helping bring cafe‐style nitro cold brew into homes.

✅ In November 2025, the nitro coffee segment in Japan saw continued emphasis on sustainability and innovative formats, with operators experimenting with eco‐friendly packaging and seasonal flavor infusions to meet evolving consumer preferences for premium and experiential beverages.

✅ In October 2025, trend reports in Japan highlighted nitro coffee and tea taking center stage in beverage menus, with operators leveraging the creamy cascade effect and unique mouthfeel to differentiate cold drink portfolios during fall and winter seasons.

Key Players:

=> RISE Brewing Co., Groundwork Coffee, High Brew Coffee, Bona Fide Nitro Coffee, Stumptown Coffee Roasters, HARD BEANS SP. Z O. O, PepsiCo, Nitro Beverage Co., Coffee Nitro and Woke Cold Brew.

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Key Segments:

By Product

Robusta dominates with 40% share, driven by cost-effectiveness and higher caffeine content.
Arabica holds 35%, favored for premium flavor and aroma.
Other Coffee Varieties represent 25%, including Liberica and Excelsa.

By Type

Ready-to-Drink (RTD) Coffee leads with 45%, fueled by convenience trends and on-the-go consumption.
Freshly Ground Coffee accounts for 55%, preferred by traditional coffee consumers and specialty cafes.

By Category

Traditional Coffee holds 80% share, reflecting mass-market consumption.
Decaf Coffee accounts for 20%, with rising health-conscious consumer demand.

By Form

Blend dominates with 50%, catering to standard taste preferences.
Concentrate represents 15%, mostly used in commercial and instant coffee production.
Tea Bag Form holds 20%, convenient for single servings and instant preparation.
Other Forms (Pods, Capsules, Liquid Extracts) account for 15%, driven by specialty coffee machines.

By Distribution Channel

Supermarket & Hypermarket leads with 50% share, being the primary retail outlet.
Convenience Stores hold 20%, targeting impulse purchases and urban consumers.
Specialty Stores account for 15%, serving premium coffee segments.
Others (Online Platforms, Cafes, Foodservice) represent 15%, growing rapidly via e-commerce.

By Region

North America - 25% Share
High consumption of RTD coffee and specialty blends; strong retail and online channels.

Europe - 30% Share
Large consumer base for Arabica and premium blends; rising demand for specialty and decaf products.

South America - 20% Share
Robusta cultivation and local consumption dominate; traditional coffee remains popular.

Asia Pacific - 20% Share
Rapid growth in RTD coffee, specialty cafes, and young urban consumers driving market expansion.

Middle East & Africa - 5% Share
Emerging coffee culture; growth in RTD and specialty coffee segments in urban centers.

FAQ

What is the current size of the Nitro Cold Brew Coffee Market?

A: In 2022, the Nitro Cold Brew Coffee Market was valued at US$ 52.10 million, reflecting its strong industry presence.

Q2: How large is the Nitro Cold Brew Coffee Market expected to be by 2031?

A: By 2031, industry forecasts suggest the Nitro Cold Brew Coffee Market will grow to around US$ 243.06 million , demonstrating significant expansion.

Q3: What is the growth rate of the Nitro Cold Brew Coffee Market?

A: The market is projected to expand at a compound annual growth rate (CAGR) of 21.2% during the forecast period from 2024 to 2031.

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