Press release
Global Mobile TV Market to Reach USD 23.5 Billion by 2030 | Key Trends and Growth Forecast
Mobile TV Market
Mobile TV Market Overview
The global mobile TV market [https://www.mordorintelligence.com/industry-reports/mobile-tv-market?utm_source=abnewswire] is experiencing robust growth, driven by increasing consumer adoption of mobile-first content consumption and advancements in network technology. Valued at USD 15.62 billion in 2025, the market is projected to reach USD 23.5 billion by 2030, reflecting a CAGR of 8.52%. This growth is fueled by the rapid deployment of 5G mid-band networks, the adoption of hybrid monetization models (AVOD + SVOD), and the rising popularity of smartphones and tablets as primary viewing devices.
Key Trends in the Mobile TV Market
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5G Mid-Band Expansion: Mid-band 5G offers speeds above 100 Mbps, enabling consistent 4K streaming on mobile devices. Countries like China are leading in base station deployment, while device manufacturers are integrating broadcast reception chips to prepare for large-scale 5G Broadcast delivery.
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Hybrid Monetization Models (AVOD + SVOD): Combining subscription and ad-supported options provides multiple revenue streams, reduces churn, and increases customer lifetime value. Advertisers benefit from precise audience targeting, which enhances advertising revenue while supporting subscription growth.
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Affordable Smartphones in Emerging Markets: Cost reductions in 5G-capable devices have expanded access to mobile TV across Asia-Pacific, Africa, and Latin America. Operators offer bundled financing and data plans, further driving adoption and increasing daily video engagement.
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Telco-Satellite Partnerships: Collaborations, such as Vodafone with AST SpaceMobile, create direct-to-device broadband links that bypass terrestrial gaps. This approach ensures service continuity in remote areas and improves network resilience during high-demand events.
Mobile TV Market Segmentation
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By Delivery Platform: OTT/Unicast Streaming, Carrier-Billed TV-Everywhere, 5G Broadcast (eMBMS), Satellite-Terrestrial Hybrid
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By Device Type: Smartphones, Tablets, Feature Phones, Connected Wearables (VR/AR glasses)
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By Revenue Model: Subscription Video-on-Demand (SVOD), Advertising Video-on-Demand (AVOD), Transactional (TVOD/PPV), Hybrid (Freemium and FAST)
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By Content Type: Entertainment and Movies, Live Sports, News and Information, Education and Kids
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By Network Technology: 4G/LTE, 5G NR, Wi-Fi 6/6E, Legacy 3G/2G
Explore Our Full Library of Technology, Media and Telecom Research Industry Reports - https://www.mordorintelligence.com/market-analysis/technology-media-and-telecom?utm_source=abnewswire
Key Players in the Mobile TV Market
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Netflix, Inc.
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Amazon.com, Inc.
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Google LLC
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The Walt Disney Company
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Apple Inc.
Conclusion
The mobile TV market size is poised for sustained growth as technological upgrades, content diversification, and evolving monetization strategies continue to drive consumer engagement. With 5G networks expanding, hybrid revenue models gaining traction, and smartphone adoption increasing in emerging markets, the mobile TV ecosystem is set to reach new heights by 2030. Challenges such as rising content-licensing costs and spectrum scarcity remain, but strategic partnerships and network innovations are helping to mitigate these barriers.
For more insights on the mobile TV market, please visit the Mordor Intelligence Page: https://www.mordorintelligence.com/industry-reports/mobile-tv-market?utm_source=abnewswire
Industry Related Reports:
Mobile Entertainment Market - The report covers Global Mobile Entertainment Market Trends and it is segmented by Type (Games, Video, Music), Operating System (iOS, Android), and Geography.
Get more insights: https://www.mordorintelligence.com/industry-reports/mobile-entertainment-market?utm_source=abnewswire
Pay TV Market - The Pay TV Market report segments the industry into By Service Type (Cable TV, Satellite TV, IPTV), By Revenue Model (Subscription-based, Advertisement-based), By Content Type (Sports, Movies and TV Shows, News and Entertainment, Educational and Documentary, Other Content), By End User (Residential, Commercial), and By Geography (North America, Europe, Asia, Australia and New Zealand, Latin America, Middle East and Africa).
Get more insights: https://www.mordorintelligence.com/industry-reports/pay-tv-market?utm_source=abnewswire
Cloud TV Market - Cloud TV Market Report is Segment by Deployment (Public Cloud, Private Cloud, Hybrid Cloud), Device Type (STB, Mobile Phones, Connected TV), Applications (Telecom, Entertainment and Media, and More), Organization Size (Small and Medium Enterprises, Large Enterprises), and Geography.
Get more insights: https://www.mordorintelligence.com/industry-reports/cloud-tv-market?utm_source=abnewswire
About Mordor Intelligence:
Mordor Intelligence is a trusted partner for businesses seeking comprehensive and actionable market intelligence. Our global reach, expert team, and tailored solutions empower organizations and individuals to make informed decisions, navigate complex markets, and achieve their strategic goals.
With a team of over 550 domain experts and on-ground specialists spanning 150+ countries, Mordor Intelligence possesses a unique understanding of the global business landscape. This expertise translates into comprehensive syndicated and custom research reports covering a wide spectrum of industries, including aerospace & defense, agriculture, animal nutrition and wellness, automation, automotive, chemicals & materials, consumer goods & services, electronics, energy & power, financial services, food & beverages, healthcare, hospitality & tourism, information & communications technology, investment opportunities, and logistics.
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