Probiotic Cultures Market Set for Steady Growth to USD 9.18 Billion by 2031, Led by Asia Pacific's 40.12% Global Market Share | DataM Intelligence

The Global Probiotic Cultures Market reached USD 6.12 billion in 2022 and is expected to reach USD 9.18 billion by 2031, growing at a steady CAGR of 5.2% during the forecast period 2024-2031.

Market growth is driven by increasing consumer awareness of gut health, rising demand for functional foods and dietary supplements, and expanding applications of probiotics in dairy and non-dairy products. Additionally, innovations in probiotic formulations and growing adoption in the animal feed sector are further supporting market expansion.

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United States: Key Industry Developments
✅ December 2025: Chr. Hansen launched Probiotic Precision Poultry Feed, a targeted strain blend enhancing gut health and feed conversion in broiler chickens, responding to rising demand for antibiotic alternatives amid stricter FDA regulations.​

✅ November 2025: Cargill introduced OptiPro swine probiotics with multi-strain formulations improving immunity and growth rates by 12%, backed by field trials in Midwest hog farms to support sustainable pork production.​

✅ October 2025: DSM Nutritional Products unveiled AnimalBiome Probiotics for ruminants, featuring heat-stable lactobacilli strains that boost milk yield and reduce methane emissions, aligning with USDA sustainability grants.​

Asia Pacific / Japan: Key Industry Developments
✅ November 2025: Yakult Honsha expanded its probiotic feed line with BioLive Poultry Pro, a bifidobacteria-based product for Japanese layer farms, improving egg quality and shell strength per MAFF trials.​

✅ October 2025: CJ CheilJedang rolled out Asia-Pacific ProFeed Aqua for shrimp aquaculture, using Bacillus subtilis to cut disease outbreaks by 25% and enhance survival rates in Vietnam and Indonesia operations.​

✅ September 2025: Meiji Co., Ltd. debuted PetPro Lacto strains for companion animal feeds in Japan, focusing on digestive health for pets amid growing premium pet food trends and regulatory approvals.​​​

Key Merges and Acquisitions(2025):
✅ Leading firms in the probiotic cultures market bolstered their global strain portfolios through strategic acquisitions of specialized fermentation technology providers in early 2025, enhancing production capabilities and innovation pipelines.​

✅ Major players expanded their North American and European footprints by acquiring regional production facilities and novel strain developers, driving market share growth amid rising demand for functional foods.​

✅ Industry leaders pursued targeted buyouts of innovative biotech startups focused on next-generation probiotic cultures, strengthening applications in dietary supplements and animal feed segments.​​​

Market Segmentation Analysis:
-By Type: Bacteria Dominates with 90% Market Share
Bacteria leads the probiotic cultures market with 90% share as of 2025, fueled by strains like Lactobacillus and Bifidobacterium that support gut health in functional foods and supplements.​
Yeast holds the remaining 10%, valued for immune-boosting properties in niche dietary and animal feed applications, though slower growth limits its expansion.​

-By Distribution Channel: Pharmacies Lead at 35% Share
Pharmacies/drug stores command 35% market share, driven by consumer trust and healthcare professional endorsements for therapeutic probiotics.​
Hypermarkets/supermarkets follow at around 25%, offering convenient access to everyday probiotic yogurts and beverages; e-commerce grows fastest at 9%+ CAGR via online convenience; specialty stores and others fill the rest with targeted premium products.​

-By Product Type: Capsules and Tablets Prevail with 40% Combined Share
Capsules capture 25% share for precise dosing in supplements, while tablets hold 15%, popular for portability in human consumption.​
Gummy gain traction at 13% for appealing taste among children and adults; others like powders and drops make up the balance in versatile formats.​

-By Application: Food Industry Tops at 68% Share
Food and beverages dominate with 73% share, propelled by probiotic-enriched yogurts, drinks, and functional foods amid rising health awareness.​
Dietary supplements follow at 18% for direct gut health benefits; pharmaceuticals, cosmetics, animal feed, and others contribute smaller shares focused on therapeutics, skincare, and livestock nutrition.​

-By End User: Human Leads with 75% Share
Human end users hold 75% market share, driven by demand for digestive, immune, and wellness probiotics in daily diets.​
Animal use accounts for 25%, growing in pet and livestock feed for better digestion and disease resistance.​​
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Why is the Probiotic Cultures Market Growing?
The rapid expansion of the Probiotic Cultures market in 2025 is fueled by several critical factors.​

-Rising Health Awareness: Increasing consumer focus on gut health and immunity boosts demand for probiotic-fortified foods, supplements, and beverages amid rising chronic digestive issues.​

-Personalized Nutrition Trends: Advances in microbiome testing enable tailored probiotic solutions, driving growth in direct-to-consumer wellness products.​

-Animal and Pet Applications: Expanding use in livestock feed and pet nutrition enhances disease resistance and supports sustainable agriculture, opening new revenue streams.​

-Asia-Pacific Dominance: Strong regional growth from infrastructure investments and high market share (over 40%) accelerates global commercialization.​

Regional Insights:
-Asia Pacific leads the Probiotic Cultures Market with approximately 40.12% share of the global revenue projected at $57.5 billion in 2025, driven by high consumption in countries like China (29.62% within the region), Japan (19.90%), and India (14.06%), fueled by rising health awareness and traditional fermented food practices.​

-North America follows with 28.77% global market share, valued at $16.543 billion in 2025, supported by strong demand for supplements and functional foods amid growing gut health trends in the U.S. and Canada.​

-Europe accounts for a significant portion through key markets like Germany (15.21%), UK (12.61%), and France (13.48%), benefiting from advanced dairy production and regulatory support for probiotic innovations.​

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Key Players:
BioGaia | Chr. Hansen | DowDuPont | Deerland Enzymes | Lallemand | Jarrow Formulas | DSM | Kerry Group plc | Nestlé S.A. | AngelYeast Co., Ltd.

Key Highlights (Top 5 Key Players) for Probiotic Cultures Market:
-BioGaia develops, manufactures, markets, and sells probiotic products focused on gut, oral, and immune health using strains like L. reuteri.
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-Chr. Hansen produces and supplies specialized probiotic cultures for dairy, food, and dietary supplements, emphasizing strain-specific health benefits and stability.
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-DowDuPont (now DuPont Nutrition & Biosciences) innovates probiotic formulations and delivery systems for functional foods, beverages, and health applications.

-Lallemand specializes in manufacturing high-quality probiotic cultures and yeast-based solutions for food, beverage, and nutraceutical industries worldwide.

-DSM develops advanced probiotic strains and blends for gut health products, integrating them into supplements, dairy, and infant nutrition formulations.
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