United States Water Filter Market 2031 | Growth Drivers, Trends & Market Forecast, Competitive Landscape & Investment Opportunities

Market Size and Growth

Global Water Filter Market reached US$ 14.7 Billion in 2023 and is expected to reach US$ 24.3 Billion by 2031, growing with a CAGR of 6.5% during the forecast period 2024-2031.

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Key Development:

United States: Recent Water Filter & Filtration Developments

✅ In December 2025, Glacier Fresh launched an expanded lineup of high‐performance home water filtration systems aimed at delivering cleaner, better‐tasting water for households and providing a sustainable alternative to bottled water during the holiday season.

✅ In November 2025, VIOMI Technology announced the U.S. launch of its flagship MASTER M1 AI alkaline mineral water purifier, featuring smart AI‐enabled real‐time water quality monitoring and advanced RO filtration for cleaner home drinking water.

✅ In November 2025, Viomi Technology presented its strategic growth focus at the Deutsche Bank ADR Virtual Investor Conference, highlighting its core home water solutions business and continued technological innovations in filtration hardware and software.

✅ In November 2025, Ecofilter Tek, a filtration technology startup, closed a $950,000 funding round co‐led by Cycle H2O and Cycle Momentum, to accelerate development of regenerable ion‐exchange resins and self‐cleaning membranes for tackling PFAS and similar contaminants.

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Japan: Recent Water Filter & Filtration Developments

✅ In December 2025, a leading Japanese company I‐Tec verified that its "Uruo" series water purifiers can reduce herbicide glyphosate to below detectable levels in third‐party testing, underscoring performance gains in domestic filtration products.

✅ In October 2025, Toray Industries expanded its reverse osmosis (RO) membrane fabrication operations with a new facility in Saudi Arabia, enabling integrated manufacturing of advanced desalination membranes to support water treatment infrastructure.

✅ In October 2025, Toray inaugurated the Middle East Water Treatment Engineering Center (MEWTEC), boosting research and deployment of energy‐efficient membrane technology in regional water purification projects.

✅ In October 2025, a Toray RO expansion milestone event highlighted broader deployment of high‐performance desalination membranes tailored for severe water scarcity environments, reflecting Japan's filtration export innovation beyond its domestic market.

Key Players:

=> A.O. Smith, Eaton, Suez Group, Veolia Group, Evoqua Water Technologies LLC, Mann+Hummel, Pall Corporation, Axeon Water Technologies, Atlas Filtri and Lydall Industrial Filtration.

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Key Segments:

By Media

Single Filter Media dominates the market with 40% share, driven by their simplicity, cost-effectiveness, and widespread use in basic filtration applications. Dual Filter Media accounts for 28%, preferred for applications requiring higher contaminant removal efficiency and extended filter life. Cartridge Filters hold 18%, supported by their modularity, ease of maintenance, and adaptability across diverse industries. Multimedia Filters represent 10%, favored for advanced industrial processes and high-volume water treatment. Others contribute 4%, including specialty and hybrid filtration systems designed for niche applications.

By Application

Municipal Applications lead with 35% share, driven by increasing urbanization, water quality regulations, and demand for safe drinking water. Food & Beverage accounts for 20%, supported by stringent quality standards and contamination control. Chemicals & Petrochemicals hold 15%, fueled by industrial water treatment and process optimization requirements. Pharmaceuticals represent 12%, driven by strict regulatory compliance for high-purity water. Oil and Gas accounts for 10%, primarily for process and wastewater management. Others contribute 8%, including power generation, textiles, and metal processing sectors.

By Region

North America leads with 40% share, supported by stringent environmental regulations, advanced water treatment infrastructure, and strong industrial demand. Europe holds 30%, driven by sustainable water management initiatives and high adoption of filtration technologies. Asia Pacific accounts for 20%, fueled by rapid industrialization, urban population growth, and government initiatives in water purification. South America represents 6%, supported by increasing municipal water treatment projects. Middle East & Africa holds 4%, driven by rising demand for clean water solutions and industrial applications in oil-rich regions.

Market Outlook (2024-2031)

The filtration media market is expected to grow steadily through 2031, propelled by rising water treatment needs, industrial process optimization, and regulatory compliance across developed and emerging economies. Advances in dual and multimedia filter technologies, coupled with increasing industrial and municipal demand, are anticipated to create significant growth opportunities globally.

FAQ

What is the current size of the Water Filter Market?

A: In 2023, the Water Filter Market was valued at US$ 14.7 Billion, reflecting its strong industry presence.

Q2: How large is the Water Filter Market expected to be by 2031?

A: By 2031, industry forecasts suggest the Water Filter Market will grow to around US$ 24.3 Billion, demonstrating significant expansion.

Q3: What is the growth rate of the Water Filter Market?

A: The market is projected to expand at a compound annual growth rate (CAGR) of 6.5% during the forecast period from 2024 to 2031.

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