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How Northampton's Industrial Prowess Makes It a Hot Favorite for Business Travellers

12-29-2025 03:13 PM CET | Tourism, Cars, Traffic

Press release from: Thesquare Serviced Apartments

How Northampton's Industrial Prowess Makes It a Hot Favorite

Business travellers are flocking to Northampton in large numbers these days, driven mainly by its industrial prowess and economic growth. You will have noticed the steady transformation and evolution of the county in the British Midlands in recent years. It is now synonymous with advanced start-ups, investments and higher innovation. Northampton has become a profitable hub for technologically advanced and digital-first companies.

In fact, you'll be surprised to know that Northampton has steadily evolved into one of the most entrepreneurial towns in Britain. It crosses almost all other locations outside London by a long way in terms of the number of new start-ups as a population percentage. Hence, there are about 80 start-ups for every 10,000 people here, as per the Centre for Cities thinktank.

Northampton's Business Evolution

Northampton is now witnessing steady business travel due to its entrepreneurial ecosystem. Governmental and European funding are major catalysts in this regard, while the location is also highly strategic. There are about eight leading towns within an hour by car from Northampton, inclusive of London, Cambridge and Oxford. 70% of the UK's major hubs are also accessible within just two hours of the town. Northampton also saw the quickest growth (year-on-year) in business stock, surpassing Manchester, London and Birmingham. It also has the second-highest rate of employment in the UK, namely 79%. A large number of employees here are also in the 18-30 age group.

There are start-ups in clothing, footwear design and interior services flourishing here, along with gourmet organic produce, locally farmed food products and technology. One of the fastest-growing populations in Britain is a game-changer for the area, while there are pioneering initiatives that have boosted spin-out business as well. For example, Cosworth, the motorsport-inspired engineering company near the Silverstone race track (15 miles southwards from the Northampton city centre) has already spurred more than 80 such spin-out businesses.

The authorities, including the NEP, are targeting a £20 billion economy and thousands of new jobs. The town is benefiting from its tradition of manufacturing and industry, along with craftsmanship and bespoke design. Northampton was famous for producing shoes industrially in 1840 and still houses leading global brands like Loake and Church's. The Northampton Sneaker Co. is also flourishing here, while the town centre has also been renovated. St Giles Street is now a prominent High Street with several gourmet food stores and boutiques.

What Makes Northampton Ideal for Business Travel

• There are several key reasons behind the popularity of Northampton as a business travel hub. Some of them include the following:

• Northampton has a strategic location between Buckinghamshire and the East Midlands, with direct access to the M1. This enables easier commutes between leading cities in the UK.
It is a bustling commercial hub with multiple businesses and deep roots in industrial enterprises like shoemaking and leather.

• You can choose from a wide range of stay options, including comfortable furnished and serviced apartments for corporate stays (https://www.thesqua.re/northampton/serviced-apartments), as well as well-equipped business hotels.

• Proximity to the beautiful countryside and pristine parks for exploration and relaxation after work hours.

• A contemporary manufacturing hotspot with robust motorsports and aerospace clusters nearby.

• High rates of new business start-ups and a rapidly growing entrepreneurial ecosystem.

• Prime location near the M6, M1 and A14, making it ideal for supply chain and distribution professionals.

• Easy access to major road links and airports like East Midlands, Birmingham and Luton.

• A robust talent pool that supports innovation and industrial growth, while there is access to major decision-makers in the automotive, manufacturing and logistics industries.

• Opportunities to network and connect with leading startups and companies along with a rapidly growing tourism sector that supports top-class conferencing, leisure and accommodation for travellers.

• Historical and cultural hubs like the All Saints Church, Guildhall and contemporary venues like the Royal & Derngate Theatre. It also has a vibrant town centre with several pubs, restaurants, markets and green zones like the Salcey Forest. Local attractions like the Silverstone Circuit and Althorp Estate are also nearby.

• Suitable for visiting companies in the Midlands and smooth commutes to London (just one hour away by train).

• Cultural immersion with arts, crafts and heritage along with contemporary infrastructure and transportation.

As you can see, Northampton is now a major magnet for business travellers. Contemporary infrastructure and industrial prowess make it a key destination for conferences, industry events, meetings, workshops and other business activities. This has led to a major increase in the number of business travellers every year, spurring subsequent demand for high-quality business accommodation and conferencing facilities. The ready availability of the same in the town is another factor that has led to the growth in business travel. Proximity to historical and cultural attractions along with the beauty of the surrounding countryside are also major draws for business travellers seeking to combine work and leisure.

For inquiries related to serviced apartments, please contact:

TheSquare
Email:stay@thesqua.re
Website:https://www.thesqua.re
Contact No:+44 (0) 203-701-3010

TheSquare is a global serviced apartment provider with over 17 years of industry expertise. Backed by a portfolio of more than 500,000 serviced apartments worldwide.

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