United States Probiotic Skin Care Products Market 2031 | Growth Drivers, Key Players & Investment Opportunities

Market Size and Growth

Global Probiotic Skin Care Products Market reached US$ 330.1 million in 2023 and is expected to reach US$ 607.3 million by 2031, growing with a CAGR of 9.1% during the forecast period 2024-2031.

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Key Development:

United States: Recent Probiotic Skin Care Developments

✅ In December 2025, Glowbiotics probiotic skincare products featured in top seasonal beauty trend coverage, highlighting microbiome‐friendly formulations gaining traction in U.S. skincare routines and holiday launch lists.

✅ In September 2025, Bausch Health expanded its YUN ProbiotherapyTM ACN probiotic and prebiotic skincare line into new markets with acne‐focused formulations supporting microbiome balance in cleansers, creams, and micellar products.

✅ In August 2025, e.l.f. Beauty completed its acquisition of Rhode, the celebrity‐backed American skincare brand in a ~$1 billion deal, expanding e.l.f.'s portfolio into high‐growth, microbiome‐friendly (including probiotic‐adjacent) skincare segments and strengthening its competitive positioning in consumer‐centric beauty

✅ In May 2025, U.S. ingredient suppliers widened promotion of microbiome‐safe probiotic actives for skin applications, reflecting upstream investment in probiotic‐infused skincare research and formulation development.

✅ In May 2025, Codex Labs' Shaant ClearSkin Probiotic 2.0 supplement and microbiome‐friendly certified products earned U.S. patent recognition, signaling growing scientific validation for skin‐focused probiotic innovations.

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Japan: Recent Probiotic Skin Care Developments

✅ In November 2025, Shiseido expanded its Ultimune probiotic‐infused line with enhanced Lactobacillus strains designed to improve skin barrier resilience and hydration in advanced J‐Beauty routines.

✅ In October 2025, Kao Corporation launched Biore probiotic facial cleansers in Japan targeting pollution‐stressed skin, marking a major national brand adopting microbiome‐focused skincare innovation.

✅ In September 2025, Fancl introduced live probiotic essence products in its premium skincare range, emphasizing balanced skin microbiome benefits and anti‐aging performance.

✅ In August 2025, Japanese probiotic skincare brands including THE FUNDAMENTAL rolled out holistic microbiome science products combining skin barrier support with gut‐skin wellness concepts.

Key Players:

=> L'Oréal Paris, GLOWBIOTICS, Unilever, Beiersdorf AG, Johnson & Johnson Limited, TULA Life, Inc., Makeup Cartel Pty Ltd, Shiseido Company, Limited, Avon Cosmetics, and AmorePacific US, Inc.

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Key Segments:

By Product Type

Cleansers dominate the market with 30% share, driven by daily skincare routines, increasing awareness of facial hygiene, and the rise in probiotic-infused formulations.

Moisturizers hold 25% share, supported by growing demand for hydrating and barrier-strengthening products enriched with probiotics.

Serums account for 20%, fueled by rising interest in anti-aging, brightening, and skin-repair formulations containing Lactobacillus and Bifidobacterium strains.

Masks represent 15%, gaining traction in professional skincare routines, home spa treatments, and cosmetic clinics.

Others constitute 10%, including exfoliators, toners, and specialty probiotic skincare solutions.

By Ingredient Type

Lactobacillus-based ingredients lead with 45% share, favored for their proven benefits in maintaining skin microbiome balance, anti-inflammatory effects, and enhancing skin immunity.

Bifidobacterium-based ingredients hold 35%, widely adopted for anti-aging, hydration, and improving skin texture.

Others represent 20%, including emerging probiotic strains and proprietary blends designed for niche skincare needs.

By Form

Cream formulations dominate with 40% share, preferred for moisturization, ease of application, and compatibility with probiotic ingredients.

Liquid forms hold 25%, including toners, essences, and serums, gaining traction due to their lightweight nature and quick absorption.

Powdered forms account for 15%, popular in masks and DIY skincare applications.

Others represent 20%, including gels, sprays, and hybrid formats catering to diverse consumer preferences.

By Distribution Channel

Supermarkets & Hypermarkets lead with 30% share, supported by mass-market accessibility and the growing shelf space for probiotic skincare products.

Specialty Stores hold 25%, attracting consumers seeking premium or professional-grade skincare solutions.

Drugstores & Pharmacies account for 20%, driven by trust in clinically backed probiotic formulations.

Online Retail represents 20%, fueled by e-commerce adoption, subscription-based sales models, and direct-to-consumer marketing.

Others constitute 5%, including beauty salons, spas, and small boutique stores.

By End-User

Women dominate the market with 55% share, driven by higher skincare adoption, anti-aging concerns, and premium product consumption.

Men hold 20%, supported by growing interest in personal care, grooming, and targeted probiotic skincare products.

Unisex products account for 25%, catering to households, couples, and inclusive skincare lines.

By Region

North America - 35% Share
North America leads the market, with the U.S., Canada, and Mexico driving demand due to high consumer awareness, premium skincare adoption, and online retail penetration.

Europe - 25% Share
Europe holds 25%, supported by Germany, U.K., France, Italy, Russia, and other countries, with rising demand for clinically tested and microbiome-friendly skincare products.

Asia-Pacific - 20% Share
Asia-Pacific accounts for 20%, driven by China, India, Japan, Australia, and other regional countries, with rising beauty consciousness, e-commerce growth, and interest in natural and probiotic formulations.

South America - 10% Share
South America represents 10%, with Brazil, Argentina, and the rest of the region showing growing interest in skincare routines and premium probiotic products.

Middle East & Africa - 10% Share
Middle East & Africa hold 10%, fueled by emerging urban markets, increasing disposable income, and the adoption of advanced skincare products among millennials and Gen Z consumers.

FAQ

What is the current size of the Probiotic Skin Care Products Market?

A: In 2023, the Probiotic Skin Care Products Market was valued at US$ 330.1 million, reflecting its strong industry presence.

Q2: How large is the Probiotic Skin Care Products Market expected to be by 2031?

A: By 2031, industry forecasts suggest the Probiotic Skin Care Products Market will grow to around US$ 607.3 million, demonstrating significant expansion.

Q3: What is the growth rate of the Probiotic Skin Care Products Market?

A: The market is projected to expand at a compound annual growth rate (CAGR) of 9.1% during the forecast period from 2024 to 2031.

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