Press release
Leading Companies Reinforce Their Presence in the Blanket Market
Blanket
Forecasted Blanket Market Size and Growth Trajectory
The blanket market has seen consistent growth over recent years. From a market size of $8.14 billion in 2024, it is expected to rise to $8.54 billion in 2025, reflecting a compound annual growth rate (CAGR) of 4.9%. This upward trend during the historical period is driven by factors such as a growing demand for home comfort items, the increasing popularity of weighted blankets, expansion of online retail channels, rising interest in luxury and premium blankets, and the overall growth of e-commerce platforms.
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Projected Expansion of the Blanket Market Through 2029
Looking ahead, the blanket market is anticipated to maintain steady growth, reaching $10.36 billion by 2029 with a CAGR of 5.0%. The forecast period's growth is influenced by heightened awareness of eco-friendly products, a global surge in demand for decorative blankets, a greater focus on comfort, rising consumer preference for personalized blankets, and accelerating urbanization. Emerging trends during this timeframe include advancements in technology, incorporation of smart features, use of sustainable materials and packaging, as well as blankets designed for travel convenience.
Top Companies Leading the Blanket Market
The blanket market features several key players shaping its development and innovation. One notable movement in the industry is the introduction of smart electric blankets, which are transforming traditional blankets into high-tech comfort products. These innovations are helping companies stand out and meet evolving consumer expectations by combining technology with comfort.
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Noteworthy Acquisition Impacting the Blanket Industry
In January 2023, Mutual of America Financial Group, a US-based firm specializing in retirement services and investment solutions for employers, acquired Landmark Life Insurance Company. Although the financial details were not disclosed, this acquisition is intended to strengthen Mutual of America's operations and facilitate strategic transactions aimed at better serving clients in the guaranteed retirement income market. Landmark Life Insurance Company offers various insurance products, including term-indexed, whole juvenile, whole life, and universal life insurance plans with flexible premiums and death benefits.
Emerging Technologies Transforming Blanket Shopping Experiences
One of the exciting trends reshaping related apparel markets, including blankets, is the rise of virtual fitting room technology. This innovation allows consumers to virtually try products before buying, enhancing the shopping experience and reducing returns. Such technological integration is expected to influence consumer behavior and preferences in the blanket market as well.
Key Segments Contributing to Blanket Market Growth
The blanket market's steady growth from $8.14 billion in 2024 to $8.54 billion in 2025 at a CAGR of 4.9% is supported by several important factors. These include the increasing demand for products that enhance home comfort, the rising popularity of weighted blankets, expansion in online sales channels, growing appetite for luxury and premium blankets, and the rapid development of e-commerce as a key distribution method.
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