Japan Vegan Supplements Market to hit US$ 0.63 Billion by 2030 | Top Companies - Aloha Inc., Amway Corp., Deva Nutrition LLC

Leander, Texas and Tokyo, Japan - Dec.23.2025
As per DataM intelligence research report" Global Vegan Supplements Market reached USD 9.7 billion in 2022 and is expected to reach USD 21.0 billion by 2030 growing with a CAGR of 10.2% during the forecast period 2024-2031." Plant-based lifestyles and clean-label nutrition trends are fueling growth in vegan supplements.

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United States: Recent Industry Developments

✅ In November 2025, Garden of Life launched a "Vegan Collagen Builder" with fermented amino acids The product supports natural collagen production without using animal connective tissue It addresses the high demand for plant-based beauty solutions in the U.S.

✅ In October 2025, MaryRuth's introduced a liquid vegan Vitamin D3 + K2 made from lichen and natto The liquid format is designed for easy dosing for both children and adults It caters to the family-oriented wellness market in the U.S.

✅ In September 2025, Sports Research released a vegan omega-3 softgel derived from sustainably grown algae The product offers the same EPA/DHA levels as fish oil without the environmental impact It appeals to eco-conscious U.S. consumers

✅ In August 2025, A U.S. startup launched a "Precision Fermentation" iron supplement The heme iron is produced by yeast and offers high absorption without animal blood It brings biotech innovation to the vegan mineral category

Japan: Recent Industry Developments

✅ In December 2025, Fancl Corporation released a certified vegan multivitamin line The products use vegetable-derived capsules and are free from animal testing It targets the growing demographic of "ethical consumers" in Japan

✅ In November 2025, Kagome introduced a plant-based lactic acid bacteria supplement derived from vegetables The strain is isolated from traditional Japanese pickles (tsukemono) It leverages a familiar food culture to market vegan probiotics

✅ In October 2025, DHC Corporation launched a "Soy Peptide" muscle support supplement The product is marketed as a vegan alternative to whey protein for elderly sarcopenia prevention It fits the dietary preferences of Japan's aging population

✅ In September 2025, A Japanese algae company commercialized a vegan astaxanthin softgel The antioxidant is extracted from Haematococcus pluvialis grown in domestic tanks It promotes a "Made in Japan" plant-based quality image

Vegan Supplements Market: Drivers
The vegan supplements market is driven by growing consumer awareness of plant-based nutrition and ethical consumption. Increasing prevalence of lactose intolerance and dietary restrictions is boosting demand. Consumers are seeking clean-label and cruelty-free health products. Rising focus on preventive healthcare is supporting supplement consumption. Product innovation in plant-based proteins and vitamins is expanding choices. Strong influence of social media is accelerating adoption.

Another driver is the increasing popularity of vegan lifestyles across urban populations. Sports and fitness communities are adopting vegan supplements for performance benefits. Improved bioavailability of plant-derived nutrients is enhancing credibility. Expanding e-commerce platforms are improving product accessibility. Rising disposable income is supporting premium supplement demand. These factors collectively sustain market growth.

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Vegan Supplements Market: Major Players
Aloha Inc., Amway Corp., Deva Nutrition LLC, DuPont de Nemours Inc., Eversea Inc., HTC Health, Jarrow Formulas Inc., Nestlé S.A., NOW Foods, and Ora Organic.

Segment Covered in the Vegan Supplements Market:
By Product Type
The market is segmented into vitamins 30%, minerals 25%, protein 20%, omega supplements 15%, and others 10%, with vitamins and minerals dominating due to high consumer awareness of nutritional deficiencies in plant-based diets. Protein and omega supplements are growing steadily with rising adoption among fitness enthusiasts, athletes, and health-conscious consumers. Health trends, plant-based lifestyle adoption, and preventive nutrition drive market growth.

By Form
Forms include powder 45%, capsules 40%, and others 15%, with powder and capsules dominating due to convenience, ease of consumption, and versatility in dosage. Growing consumer preference for ready-to-mix and on-the-go formats supports adoption. Product innovation and formulation flexibility fuel market expansion.

By Distribution Channel
Distribution channels include supermarkets & hypermarkets 35%, pharmacies & drug stores 25%, online sales 30%, and others 10%, with supermarkets and online channels dominating due to accessibility, variety, and convenience. Pharmacies are growing steadily with consumer trust and health guidance. E-commerce growth and direct-to-consumer models drive market adoption.

Regional Analysis
North America - 35% Share
North America leads with 35% share due to high vegan population, health awareness, and presence of major supplement brands in the U.S. and Canada. Vitamins, minerals, and protein dominate product types. Powder and capsules are key forms. Supermarkets and online channels are primary distribution channels. Lifestyle trends and preventive healthcare initiatives drive growth.

Europe - 25% Share
Europe holds 25% share with adoption in Germany, UK, and France. Vitamins and minerals dominate. Powder and capsules are widely used. Supermarkets, pharmacies, and online channels are key. Rising vegan population, health-conscious consumers, and sustainability trends support market adoption.

Asia-Pacific - 20% Share
Asia-Pacific accounts for 20% share with high demand in China, India, Japan, and Australia. Vitamins and protein supplements dominate. Powder form leads, followed by capsules. Supermarkets and online retail are primary channels. Growing fitness culture, awareness of plant-based nutrition, and rising disposable income fuel market growth.

Latin America - 10% Share
Latin America records 10% share with Brazil and Mexico as key markets. Vitamins, minerals, and protein dominate. Powder and capsules lead forms. Supermarkets and online retail are key distribution channels. Health awareness, vegan adoption, and urbanization drive market growth.

Middle East & Africa - 10% Share
Middle East & Africa hold 10% share with adoption in UAE, Saudi Arabia, and South Africa. Vitamins and omega supplements dominate. Powder and capsules are widely used. Supermarkets, pharmacies, and online channels are key. Increasing health awareness, urbanization, and lifestyle shifts drive market adoption.

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