Press release
Southeast Asia Advertising Market to Reach $USD 56.51 Bn by 2030, Supported by Mobile-First Media Buying and SME Digital Adoption
Southeast Asia Advertising Market Size & Trends | Mordor Intelligence
Southeast Asia Advertising Market Outlook
The Southeast Asia Advertising Market continues to expand as brands align spending with changing media consumption across the region. According to Mordor Intelligence, the Southeast Asia Advertising Market size is valued at USD 28.34 billion in 2025 and is projected to reach USD 56.51 billion by 2030, reflecting sustained momentum over the forecast period. Growth is primarily linked to mobile-first audience behavior, rising digital media penetration, and wider use of data-led media buying across ASEAN economies.
Report Overview: https://www.mordorintelligence.com/industry-reports/southeast-asia-advertising-market?utm_source=openpr
Key Trends Shaping the Southeast Asia Advertising Market
Mobile-First Media Planning Becomes the Default
Mobile devices continue to dominate how audiences consume content across Southeast Asia, making mobile-first planning a standard approach for advertisers. Campaigns are increasingly designed for vertical video, in-feed social formats, and location-aware placements that align with daily usage patterns.
Programmatic Buying Gains Wider Acceptance
Programmatic media buying is becoming more common as advertisers look for efficiency, control, and clearer performance signals. Automated transactions support faster campaign adjustments and better alignment between audience intent and ad delivery.
Digital Out-of-Home Attracts Brand and Performance Budgets
Digital Out-of-Home advertising is drawing attention as advertisers seek formats that combine physical presence with digital-style measurement. Screens in transport hubs, commercial districts, and retail environments are being used alongside mobile and online campaigns to reinforce messaging.
Retail Media and Super-App Advertising Expand Rapidly
E-commerce platforms and multi-service applications are emerging as important advertising channels. These ecosystems allow brands to reach consumers closer to the point of purchase, supporting both awareness and conversion goals.
Check out more details and stay updated with the latest industry trends, including the Japanese version for localized insights: https://www.mordorintelligence.com/ja/industry-reports/southeast-asia-advertising-market?utm_source=openpr
Market Segmentation Analysis of the Southeast Asia Advertising Market
By Channel Type: Traditional Media, Digital Media
By Advertising Medium: Television, Digital Advertising, Print, Radio, Cinema, Out-of-Home (OOH), Digital Out-of-Home (DOOH)
By Transaction Type: Programmatic, Non-Programmatic
By End-User Industry: Fast-Moving Consumer Goods (FMCG), Retail and E-commerce, Automotive, BFSI, Telecom and IT, Healthcare and Pharma, Travel and Tourism, Other End-User Industries
By Country: Singapore, Malaysia, Indonesia, Thailand, Vietnam, Philippines, Other Southeast Asian Countries
Explore Our Full Library of Technology, Media And Telecom Research Reports - https://www.mordorintelligence.com/market-analysis/technology-media-and-telecom?utm_source=openpr
Key Players in the Southeast Asia Advertising Market
Dentsu International Asia Pte. Ltd.
GroupM Asia Pacific Holdings Ltd.
Omnicom Media Group Asia Pacific Pte. Ltd.
Publicis Groupe SA
Havas Media Asia Pacific Pte. Ltd.
Explore more insights on Southeast Asia Advertising Market competitive landscape: https://www.mordorintelligence.com/industry-reports/southeast-asia-advertising-market/companies?utm_source=openpr
Conclusion
The Southeast Asia Advertising Market is positioned for continued expansion as advertisers adapt to mobile-first consumption, digital commerce growth, and evolving media measurement standards. The balance between traditional reach-oriented media and performance-focused digital channels remains central to budget planning, while programmatic and Digital Out-of-Home formats continue to gain acceptance.
For more insights on Southeast Asia Advertising Market, please visit the Mordor Intelligence Page: https://www.mordorintelligence.com/industry-reports/southeast-asia-advertising-market?utm_source=openpr
Industry Related Reports:
Asia-Pacific Programmatic Advertising Market - The Asia-Pacific Programmatic Advertising Market Report is Segmented by Trading Platform (Real-Time Bidding, Private Marketplace Guaranteed, and More), Advertising Media (Digital Display, Mobile Display, and More), Enterprise Size (Small and Mid-Sized Enterprises and Large Enterprises), Industry Vertical (E-Commerce and Retail, BFSI, and More), and Country.
Get more insights: https://www.mordorintelligence.com/industry-reports/asia-pacific-programmatic-advertising-market?utm_source=openpr
Europe Programmatic Advertising Market - The Europe Programmatic Advertising Market Report is Segmented by Trading Platform (Real-Time Bidding, Private Marketplace, and More), Advertising Media (Display Banner, Online Video and CTV, and More), Enterprise Size (SMEs and Large Enterprises), Industry Vertical (Retail and E-Commerce, CPG, Automotive, Financial Services, and More), and Geography.
Get more insights: https://www.mordorintelligence.com/industry-reports/europe-programmatic-advertising-market?utm_source=openpr
In-App Advertising Market - The In-App Advertising Market Report is Segmented by Ad Type (Video Ads, Interstitial Ads, Native Ads, Rich-Media Ads, Rewarded Video Ads, Other Types), Platform (Android, IOS, Other Platforms), Application (Social Media, Gaming, Entertainment and OTT Streaming, E-Commerce and Retail, Financial Services and Payments, News and Publishing, and More), and Geography.
Get more insights: https://www.mordorintelligence.com/industry-reports/in-app-advertising-market?utm_source=openpr
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