Southeast Asia Advertising Market to Reach $USD 56.51 Bn by 2030, Supported by Mobile-First Media Buying and SME Digital Adoption

Mordor Intelligence has published a new report on the Asia Advertising Market, offering a comprehensive analysis of trends, growth drivers, and future projections.

Southeast Asia Advertising Market Outlook

The Southeast Asia Advertising Market continues to expand as brands align spending with changing media consumption across the region. According to Mordor Intelligence, the Southeast Asia Advertising Market size is valued at USD 28.34 billion in 2025 and is projected to reach USD 56.51 billion by 2030, reflecting sustained momentum over the forecast period. Growth is primarily linked to mobile-first audience behavior, rising digital media penetration, and wider use of data-led media buying across ASEAN economies.

Report Overview: https://www.mordorintelligence.com/industry-reports/southeast-asia-advertising-market?utm_source=openpr

Key Trends Shaping the Southeast Asia Advertising Market

Mobile-First Media Planning Becomes the Default

Mobile devices continue to dominate how audiences consume content across Southeast Asia, making mobile-first planning a standard approach for advertisers. Campaigns are increasingly designed for vertical video, in-feed social formats, and location-aware placements that align with daily usage patterns.

Programmatic Buying Gains Wider Acceptance

Programmatic media buying is becoming more common as advertisers look for efficiency, control, and clearer performance signals. Automated transactions support faster campaign adjustments and better alignment between audience intent and ad delivery.

Digital Out-of-Home Attracts Brand and Performance Budgets

Digital Out-of-Home advertising is drawing attention as advertisers seek formats that combine physical presence with digital-style measurement. Screens in transport hubs, commercial districts, and retail environments are being used alongside mobile and online campaigns to reinforce messaging.

Retail Media and Super-App Advertising Expand Rapidly

E-commerce platforms and multi-service applications are emerging as important advertising channels. These ecosystems allow brands to reach consumers closer to the point of purchase, supporting both awareness and conversion goals.

Check out more details and stay updated with the latest industry trends, including the Japanese version for localized insights: https://www.mordorintelligence.com/ja/industry-reports/southeast-asia-advertising-market?utm_source=openpr

Market Segmentation Analysis of the Southeast Asia Advertising Market

By Channel Type: Traditional Media, Digital Media

By Advertising Medium: Television, Digital Advertising, Print, Radio, Cinema, Out-of-Home (OOH), Digital Out-of-Home (DOOH)

By Transaction Type: Programmatic, Non-Programmatic

By End-User Industry: Fast-Moving Consumer Goods (FMCG), Retail and E-commerce, Automotive, BFSI, Telecom and IT, Healthcare and Pharma, Travel and Tourism, Other End-User Industries

By Country: Singapore, Malaysia, Indonesia, Thailand, Vietnam, Philippines, Other Southeast Asian Countries

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Key Players in the Southeast Asia Advertising Market

Dentsu International Asia Pte. Ltd.

GroupM Asia Pacific Holdings Ltd.

Omnicom Media Group Asia Pacific Pte. Ltd.

Publicis Groupe SA

Havas Media Asia Pacific Pte. Ltd.

Explore more insights on Southeast Asia Advertising Market competitive landscape: https://www.mordorintelligence.com/industry-reports/southeast-asia-advertising-market/companies?utm_source=openpr

Conclusion

The Southeast Asia Advertising Market is positioned for continued expansion as advertisers adapt to mobile-first consumption, digital commerce growth, and evolving media measurement standards. The balance between traditional reach-oriented media and performance-focused digital channels remains central to budget planning, while programmatic and Digital Out-of-Home formats continue to gain acceptance.

For more insights on Southeast Asia Advertising Market, please visit the Mordor Intelligence Page: https://www.mordorintelligence.com/industry-reports/southeast-asia-advertising-market?utm_source=openpr

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Get more insights: https://www.mordorintelligence.com/industry-reports/asia-pacific-programmatic-advertising-market?utm_source=openpr

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Get more insights: https://www.mordorintelligence.com/industry-reports/in-app-advertising-market?utm_source=openpr

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This release was published on openPR.