Press release
Real Dating Turns Viral Moment Into Social Movement, Launching Holiday & Valentine's Campaigns Rooted in Intentional Dating
Following a TikTok video [https://www.tiktok.com/@realdatingnow/photo/7577131558444731662?is_from_webapp=1&sender_device=pc&web_id=7584204738414446135] that reached more than 3.8 million views, the company is using the opportunity to listen, engage, and co-create with its audience. The response to the viral post, which centered on what real relationships look like beyond performative dating, has shaped the app's next phase: a series of campaigns designed to reward intentionality, verification, and honest storytelling.
"That video didn't go viral just because it was clever, it went viral because it was true," said a member of the Real Dating leadership team. "People are craving sincerity in dating. Social media is where that conversation is happening, and the app is where those values get lived out."
Real Dating's growth strategy reflects a broader shift in the online dating landscape from app-first to community first. Cultivating an audience around humor, heart, and clear values has positioned Real Dating as a compelling partner for culture-first growth. The Stay Real Season campaign (Dec 19-Jan 1) will invite singles to reflect, reset, and date with intention without the pressure to perform or rush into relationships.
* Users are prompted to share short videos, comments and posts on TikTok or Instagram using #StayRealDating and in response to the brand's light-hearted posts and memes during this period.
* Select entries are featured across Real Dating's social channels and in-app.
* Participants unlock chances to receive free premium access, profile boosts, and exclusive in-app recognition.
The campaign is designed to spark conversation and a real-time window into the redefinition of dating norms. To reinforce trust and safety during this peak dating season, Real Dating is also introducing a limited-time verification incentive. Users who successfully verify their profiles within 24 hours of sign-up during the holiday campaign receive:
* 3 days of free premium access.
* Limited-edition verification stickers for their profiles.
* An opportunity to win gift cards from select retailers just in time for the holidays.
The new year will continue with Real Dating's month-long Valentine's campaign, which will focus on actions, not gestures. This Proof Over Promises campaign will spotlight verified couples and intentional daters with matchmaker-led content and Interactive polls and community Q&As exploring what commitment looks like today.
Strategically, these campaigns position Real Dating as an antidote to swipe culture, emphasizing that real romance is built through consistency, clarity, and mutual effort.
About Real Dating
Real Dating is an intentionally designed dating app that prioritizes verification, clear signals of intent and values-based matchmaking. Launched in May 2025, Real Dating is available nationwide, with an initial focus on East Coast cities and is actively seeking partnerships with media outlets, creators, and brands aligned with its mission of intentional, human-centered dating. For press inquiries, partnership opportunities and more information, contact Business@RealDatingNow.com [mailto:Business@RealDatingNow.com]
Media Contact
Company Name: Shinjiro Group LLC
Contact Person: Real Dating PR Team
Email:Send Email [https://www.abnewswire.com/email_contact_us.php?pr=real-dating-turns-viral-moment-into-social-movement-launching-holiday-valentines-campaigns-rooted-in-intentional-dating]
Country: United States
Website: http://www.realdatingnow.com/
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