Cell Viability Assays Market Soars as Drug Discovery Demand Surges: Major Growth Outlook 2025 | Top Companies - Bio-Rad Laboratories, Becton Dickinson & Company, Abcam PLC.

Market Overview:

The Cell Viability Assays Market is estimated to reach at t a CAGR of 14% during the forecast period (2024-2031).

The Cell Viability Assays Market report, published by DataM Intelligence, provides in-depth insights and analysis on key market trends, growth opportunities, and emerging challenges. Committed to delivering actionable intelligence, DataM Intelligence empowers businesses to make informed decisions and stay ahead of the competition. Through a combination of qualitative and quantitative research methods, it offers comprehensive reports that help clients navigate complex market landscapes, drive strategic growth, and seize new opportunities in an ever-evolving global market.

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The Cell Viability Assays Market encompasses products and technologies designed to assess the health, proliferation, and survival of cells in vitro. These assays are widely used in drug discovery, toxicology, and biomedical research to evaluate cytotoxicity, cell proliferation, and metabolic activity. The market includes reagents, kits, instruments, and software, driven by increasing research activities and demand for precise cellular analysis.

Recent Key Developments of United States:

✅ November 2025: Sartorius highlighted Incucyte CX3 enhancements for live-cell viability monitoring in 3D models, minimizing phototoxicity for better accuracy in European labs.​

✅ October 2025: European research infrastructure supported expanded cell viability assays adoption, with market growth fueled by pharma R&D and regulatory demands for cytotoxicity testing.

✅ September 2025: Sartorius, based in Germany, promoted its Incucyte CX3 system at events, building on its July launch for advanced 3D cell viability analysis with confocal imaging.​​

Recent Key Developments of Europe:

✅ November 2025: Berkeley Lights (PhenomeX) released an optofluidics platform for selecting high-growth cell lines, enhancing cell viability assessment in drug discovery workflows.

✅ October 2025: The U.S. market saw projections of growth to USD 2.05 billion for cell viability assays in 2025, driven by R&D in pharma and biotech sectors amid rising chronic disease prevalence.​

✅ September 2025: Thermo Fisher Scientific advanced cell viability testing capabilities by opening its Advanced Therapies Collaboration Center (ATxCC) in Carlsbad, California, focusing on quality control for cell and gene therapies including viability assays.​

List of the Key Players in the Cell Viability Assays Market:

Thermo Fischer Scientific Inc.
Merck KGaA
Bio-Rad Laboratories
Becton Dickinson & Company
Abcam PLC
Tip Biosystems Pte Ltd
ACROBiosystems
Biotek Instruments
Perkinelmer
Promega Corporation

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This Report Covers:

✔ Go-to-market Strategy.

✔ Neutral perspective on the market performance.

✔Development trends, competitive landscape analysis, supply side analysis, demand side analysis, year-on-year growth, competitive benchmarking, vendor identification, and other significant analysis, as well as development status.

✔Customized regional/country reports as per request and country level analysis.

✔ Potential & niche segments and regions exhibiting promising growth covered.

✔ Analysis of Market Size (historical and forecast), Total Addressable Market (TAM), Serviceable Available Market (SAM), Serviceable Obtainable Market (SOM), Market Growth, Technological Trends, Market Share, Market Dynamics, Competitive Landscape and Major Players (Innovators, Start-ups, Laggard, and Pioneer).

Segments Covered in the Cell Viability Assays Market:

By Product: Consumables (Reagents, Assay Kits), Tetrazolium Reduction Assay Kits, Resazurin Cell Viability Assay Kits, Calcein-AM Cell Viability Assay Kits, Microplates, Spectrophotometers, Flow Cytometers, Automated Cell Counters, Cell Imaging & Analysis Systems.

By Cell Type: Human Cell, Microbial Cells, Animal Cells.

By Application: Stem Cell Research, Drug Discovery, and Development, Basic Research, Others.

By End-user: Hospital and Diagnostic Laboratories, Pharmaceutical and Biotechnology Companies, Academic and Research Institutes, Others.

Regional Analysis:

⇥ North America (U.S., Canada, Mexico)

⇥ Europe (U.K., Italy, Germany, Russia, France, Spain, The Netherlands and Rest of Europe)

⇥ Asia-Pacific (India, Japan, China, South Korea, Australia, Indonesia Rest of Asia Pacific)

⇥ South America (Colombia, Brazil, Argentina, Rest of South America)

⇥ Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East & Africa)

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Chapter Outline

⏩ Market Overview: It contains five chapters, as well as information about the research scope, major manufacturers covered, market segments, Cell Viability Assays market segments, study objectives, and years considered.

⏩ Market Landscape: The competition in the Global Cell Viability Assays Market is evaluated here in terms of value, turnover, revenues, and market share by organization, as well as market rate, competitive landscape, and recent developments, transaction, growth, sale, and market shares of top companies.

⏩ Companies Profiles: The Global Cell Viability Assays market's leading players are studied based on sales, main products, gross profit margin, revenue, price, and growth production.

⏩ Market Outlook by Region: The report goes through gross margin, sales, income, supply, market share, CAGR, and market size by region in this segment. North America, Europe, Asia Pacific, Middle East & Africa, and South America are among the regions and countries studied in depth in this study.

⏩ Market Segments: It contains the deep research study which interprets how different end-user/application/type segments contribute to the Cell Viability Assays Market.

⏩ Market Forecast: Production Side: In this part of the report, the authors have focused on production and production value forecast, key producers forecast, and production and production value forecast by type.

⏩ Research Findings: This section of the report showcases the findings and analysis of the report.

⏩ Conclusion: This portion of the report is the last section of the report where the conclusion of the research study is provided.

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People Also Ask:

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