Global Organic Sparkling Green Tea Market to Reach USD 963.73 Million by 2030

The Global Organic Sparkling Green Tea Market was valued at USD 708.96 million in 2024 and is projected to reach USD 963.73 million by the end of 2030, growing at a CAGR of 5.25% during the forecast period (2025-2030).

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The market is experiencing steady growth owing to rising consumer awareness about the health benefits of organic beverages, coupled with the growing trend toward low-calorie, functional drinks. Organic sparkling green tea combines the antioxidant power of green tea with the refreshing fizz of carbonated beverages, making it an attractive option for consumers seeking both taste and health benefits.

A long-term market driver for the organic sparkling green tea market is the increasing global preference for natural, preservative-free beverages. Consumers are shifting away from sugary sodas and artificially flavored drinks toward healthier alternatives that offer functional wellness benefits. Green tea, known for its high concentration of catechins and antioxidants, is now being infused into sparkling beverages to provide hydration, detoxification, and sustained energy in a refreshing format. This rising focus on wellness and clean-label beverages continues to sustain market demand worldwide.

The COVID-19 pandemic accelerated the adoption of health-conscious beverage choices. During the pandemic, consumers increasingly prioritized immune-boosting drinks and organic products with natural ingredients. Organic sparkling green tea, containing antioxidants and anti-inflammatory properties, became a preferred choice for those looking to strengthen immunity and reduce stress. Post-pandemic, this shift in consumer behavior has remained consistent, further reinforcing the demand for functional and healthy beverages.

In the short term, a key driver of the market is the growing availability of ready-to-drink (RTD) and portable beverage options. Urban consumers, especially millennials and Gen Z, prefer convenient, grab-and-go drinks that fit active lifestyles. A major opportunity lies in product innovation - particularly in developing low-sugar, caffeine-free, and naturally flavored varieties. A significant trend shaping the industry is the use of sustainable packaging, such as recyclable aluminum cans and biodegradable bottles. Brands are also experimenting with unique flavor infusions, including mint, jasmine, citrus, and hibiscus, to attract younger consumers and diversify product offerings.

Global Organic Sparkling Green Tea Market Segmentation:
By Form: Powdered Mixes, Concentrates/Mixers, Tea Bags, Others
In 2024, the tea bags segment held the largest market share. Tea bags offer convenience, easy preparation, and portion control, making them highly popular among consumers. They can be brewed quickly and combined with sparkling water for a refreshing beverage. On the other hand, the concentrates/mixers segment held a significant share of the market, as these allow consumers to adjust flavor intensity and carbonation levels to their preferences. The versatility of powdered and concentrated forms continues to attract consumers seeking customizable beverage experiences.

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By Packaging Type: Canned, Bottled, Others
In 2024, the canned segment dominated the market. Canned organic sparkling green tea offers greater sustainability and portability compared to traditional glass bottles. Aluminum cans are lightweight, easy to recycle, and ensure better preservation of carbonation and flavor. They are ideal for on-the-go consumption and outdoor activities. The bottled segment is also witnessing notable growth due to consumer preference for cost-effective and reusable packaging. Plastic bottles, in particular, are popular for their durability, affordability, and convenience, especially among frequent travelers and commuters.

By Distribution Channel: Online, Offline
In 2024, the online segment held the largest market share. The rising presence of e-commerce platforms and online wellness stores has made it easier for consumers to explore and purchase a variety of organic sparkling green tea products. Attractive offers, subscription discounts, and same-day delivery options further fuel online sales. Meanwhile, the offline segment - including supermarkets, hypermarkets, and health food stores - is growing rapidly. The rising demand for herbal and flavored green teas in retail stores, especially those emphasizing natural and locally sourced ingredients, has contributed to this growth.

By Region:
North America dominated the global organic sparkling green tea market in 2024. The region's strong focus on health, wellness, and sustainability has driven increased consumption of organic and functional beverages. Rising obesity and diabetes rates have also led consumers to shift toward low-calorie, natural drinks. The wide availability of premium green tea products in specialty stores and online platforms has further contributed to market expansion.
The Asia-Pacific region is anticipated to grow at the fastest rate during the forecast period (2025-2030). The deep-rooted tea culture in countries like China, Japan, and South Korea has created a strong foundation for the adoption of sparkling tea variations. The infusion of traditional tea flavors with carbonation offers a new and exciting twist for consumers. Furthermore, the growing middle-class population, increasing disposable incomes, and rising awareness of organic living are accelerating market demand across the region.
Latest Trends and Developments

• Sustainable Packaging Innovations:
Manufacturers are increasingly focusing on eco-friendly packaging, such as recyclable aluminum cans, glass bottles, and biodegradable cartons. This shift aligns with consumer demand for sustainable consumption and helps brands strengthen their environmental credibility. Several companies are also experimenting with carbon-neutral production processes and refillable packaging systems to reduce their carbon footprint.

• Flavor Innovation and Functional Additives:
The market is witnessing a surge in innovative flavor combinations that cater to global palates. Blends like lemon-mint, jasmine-pear, and hibiscus-ginger are gaining traction among younger consumers. Additionally, functional enhancements - such as the addition of vitamins, probiotics, and adaptogens - are being introduced to improve immunity, digestion, and mental clarity, turning sparkling green tea into a holistic wellness beverage.

• Rise of Premium and Organic RTD Beverages:
The premiumization of beverages is becoming a major trend. Consumers are willing to pay more for high-quality, ethically sourced ingredients and organic certifications. Premium organic sparkling green teas are often positioned as lifestyle beverages, marketed through minimalist designs and influencer-driven campaigns. The increasing presence of these drinks in cafes, wellness stores, and online boutiques is further expanding market visibility.

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This release was published on openPR.