Intelligent Steering System Market Set to Reach USD 53.2 Billion by 2035, Driven by ADAS Adoption and AI Integration

The global Intelligent Steering System (ISS) market is poised for robust growth over the next decade, fueled by accelerating adoption of advanced driver-assistance systems (ADAS), rising vehicle safety regulations, and rapid technological advancements integrating artificial intelligence (AI) into automotive control systems. According to the latest market outlook, the intelligent steering system market was valued at US$ 26.5 billion in 2024 and is projected to reach US$ 53.2 billion by 2035, expanding at a compound annual growth rate (CAGR) of 5.2% from 2025 to 2035.

Market Overview: Intelligent steering systems represent a significant evolution of traditional automotive steering technologies. Unlike conventional mechanical steering, ISS integrates electronic control units, sensors, actuators, and advanced algorithms to assist or automate steering functions. These systems are increasingly becoming a cornerstone of modern vehicle architectures, particularly in electric vehicles (EVs), hybrid vehicles, and semi-autonomous and autonomous vehicles.

With growing consumer demand for enhanced safety, comfort, and driving convenience, automakers are rapidly transitioning toward electric power steering (EPS) and steer-by-wire (SbW) solutions. These systems not only improve responsiveness and precision but also enable seamless interaction with ADAS features such as lane-keeping assist, automated parking, collision avoidance, and highway autopilot systems.

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Market Size & Key Highlights

• The intelligent steering system market reached US$ 26.5 billion in 2024
• The market is forecast to climb to US$ 53.2 billion by 2035
• Growth will occur at a CAGR of 5.2% during 2025-2035
• Asia Pacific dominated the market in 2024, accounting for 43.5% of global revenue
• By steering type, Electric Power Steering (EPS) led the market with a 66.8% share
• Leading companies include Robert Bosch GmbH, ZF Friedrichshafen AG, Nexteer Automotive Group Limited, JTEKT Corporation, and Denso Corporation

Key Market Growth Drivers

Growing Demand for Vehicle Safety and ADAS
Vehicle safety remains the most significant growth driver for the intelligent steering system market. Governments worldwide are enforcing stricter safety regulations, while consumers increasingly expect vehicles to be equipped with ADAS features as standard. Intelligent steering systems enhance driver response, improve vehicle stability, and reduce accident risks by enabling electronic steering correction, lane centering, and automated maneuvering.
The rise of Level 2 and Level 3 autonomous driving systems further accelerates ISS adoption, as steering automation is essential for hands-free and semi-autonomous operation.

Technological Advancements with Integrated AI
Technological innovation-particularly the integration of artificial intelligence, machine learning, IoT, and sensor fusion-is transforming intelligent steering systems. AI-driven steering systems analyze real-time data from cameras, radars, LiDARs, and vehicle sensors to predict road conditions, adjust steering effort dynamically, and assist in complex driving scenarios such as lane changes, obstacle avoidance, and automated parking.
The synergy between steer-by-wire technology and AI algorithms improves steering accuracy, minimizes mechanical losses, and supports software updates over the air, making these systems ideal for electric and autonomous vehicles.

Market Challenges & Opportunities

Challenges
Despite strong growth prospects, the intelligent steering system market faces several challenges. High development and integration costs, particularly for steer-by-wire systems, can limit adoption in cost-sensitive markets. Additionally, ensuring functional safety, cybersecurity, and system redundancy remains critical, especially for autonomous vehicles where steering failure could have severe consequences.

Opportunities
Conversely, opportunities abound with the rapid expansion of electric mobility, autonomous driving programs, and connected vehicle ecosystems. Emerging markets present untapped potential as vehicle safety awareness increases. Continuous innovation in sensors, software, and AI-driven control systems is expected to unlock new revenue streams for OEMs and suppliers alike.

Market Segmentation Analysis

By Steering Type

EPS (Electric Power Steering)
Hydraulic Power Steering
SbW (Steer-by-Wire)
Electrically Assisted Hydraulic Power Steering
Others

By Component
Hydraulic Pump
Steering Column/Rack
Electric Motor
Sensor
Others

By Vehicle Type
Passenger Vehicle
Light Commercial Vehicle
Heavy Duty Trucks
Bus & Coaches

By Technology
AI-Integrated Systems
IoT-Enabled Systems

By Sales Channel
OEM
Aftermarket

By Region
• Asia Pacific leads the global market with a 43.5% share, driven by high vehicle production, rapid EV adoption, and strong automotive manufacturing ecosystems in China, India, Japan, and South Korea.
• Europe follows closely, supported by stringent safety regulations and strong presence of premium automotive OEMs.
• North America remains a key market due to advanced ADAS adoption and autonomous vehicle development.
• Latin America and the Middle East & Africa offer emerging growth opportunities.

Analysis of Key Players:

• Nexteer Automotive Group Limited
• JTEKT Corporation
• Hyundai Mobis Co., Ltd.
• Showa Corporation
• NSK Ltd
• Robert Bosch GmbH
• Hitachi Automotive System
• Mando Corporation
• Magna International
• Thyssenkrupp AG
• Hitachi Automotive Systems
• Denso Corporation
• ZF Friedrichshafen AG
• Other players

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Recent Developments

• July 2025: Mercedes-Benz Trucks introduced a next-generation Servotwin steering system, combining hydraulic and electric power supplies for vehicles with high front axle loads, significantly enhancing driver comfort and control.

• August 2025: German supplier Marquardt expanded its portfolio of interconnected steering wheel systems, launching its advanced Hands-on Wheel Detection (HOWD) system for autonomous and semi-autonomous vehicles.

Investment Landscape and ROI Outlook

The intelligent steering system market offers an attractive investment landscape with steady long-term returns. Rising EV penetration, regulatory support for vehicle safety, and continuous advancements in AI and autonomous driving technologies ensure sustained demand. Investors can expect stable ROI from companies focusing on EPS, AI-integrated systems, and steer-by-wire innovations.

Why Buy This Report?

• In-depth analysis of global and regional market trends
• Comprehensive segmentation and competitive landscape
• Detailed company profiles and strategic insights
• Coverage of technological advancements and future opportunities
• Reliable forecasts supported by historical data and expert analysis

Frequently Asked Questions (FAQs)

1. What is the current size of the intelligent steering system market?
The market was valued at US$ 26.5 billion in 2024.

2. What is the projected market value by 2035?
The market is expected to reach US$ 53.2 billion by 2035.

3. Which steering type dominates the market?
Electric Power Steering (EPS) dominates with a 66.8% market share.

4. Which region leads the intelligent steering system market?
The Asia Pacific region leads, accounting for 43.5% of global revenue.

5. What are the key growth drivers?
Rising demand for vehicle safety, ADAS, electric vehicles, and AI-integrated steering technologies are the primary growth drivers.

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