Press release
US Perineal Care Market Size USD 347.26M in 2025
The United States Perineal Care Market has become an increasingly important segment of the healthcare and hygiene industry, driven by the need to improve patient comfort, prevent infections, and support dignified care for vulnerable populations. Perineal care products-used to cleanse, protect, and moisturize the perineal area-are essential in hospitals, long-term care centers, nursing facilities, and home care settings.
In 2025, the United States perineal care market was valued at USD 347.26 million. Supported by stricter hospital-acquired infection (HAI) prevention protocols and a rapidly growing elderly population, the market is projected to grow at a CAGR of 4.00%, reaching USD 514.03 million by 2035. This steady growth reflects rising awareness of hygiene standards, patient safety, and the importance of skin integrity in healthcare environments.
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United States Perineal Care Market Overview
Perineal care involves cleansing and protecting the skin around the genital and anal areas, particularly for patients who are bedridden, incontinent, post-surgical, or elderly. Proper perineal care helps prevent:
Skin breakdown and pressure injuries
Urinary tract infections (UTIs)
Hospital-acquired infections
Discomfort and loss of dignity
In the U.S., perineal care has transitioned from basic soap-and-water routines to specialized products such as no-rinse cleansers, disposable washcloths, and barrier moisturizers. This shift aligns with modern infection control standards and patient-centered care practices.
Key Growth Drivers of the U.S. Perineal Care Market
Rising Focus on Hospital-Acquired Infection Prevention
Healthcare facilities across the U.S. are under increasing pressure to reduce HAIs. Perineal care plays a critical role in infection control, especially for catheterized and incontinent patients, making specialized products a standard of care.
Growing Elderly Population
The U.S. elderly population is expanding rapidly, leading to higher rates of incontinence, immobility, and chronic illnesses. These factors significantly increase the demand for perineal care products in nursing homes and long-term care centers.
Increasing Prevalence of Chronic Conditions
Conditions such as diabetes, obesity, and neurological disorders increase the risk of skin complications, reinforcing the need for consistent perineal hygiene and skin protection.
Shift Toward Patient-Centered and Dignified Care
Healthcare providers are increasingly focused on maintaining patient dignity, comfort, and quality of life-especially in long-term care-driving adoption of gentle, skin-friendly perineal care solutions.
Market Trends Shaping the United States Perineal Care Industry
Adoption of No-Rinse and Disposable Products
No-rinse cleansers and disposable washcloths are becoming standard due to their convenience, reduced cross-contamination risk, and time efficiency for caregivers.
Skin-Friendly and pH-Balanced Formulations
Manufacturers are focusing on alcohol-free, fragrance-free, and pH-balanced products to minimize irritation and support skin integrity.
Integration into Standard Care Protocols
Perineal care products are increasingly embedded into hospital and nursing facility care bundles, especially for pressure injury and catheter-associated infection prevention.
Growth of Online Distribution Channels
Online platforms are gaining traction, particularly for home care users and caregivers seeking convenient access to trusted brands.
United States Perineal Care Market Segmentation
Breakup by Product Type
Washcloths
Washcloths represent a significant market share due to widespread use in hospitals and long-term care settings.
Disposable and reusable options
Often pre-moistened with cleansing solutions
Reduce laundering costs and infection risks
Cleanser
Cleansers are essential for effective perineal hygiene.
No-rinse formulations dominate
Designed to gently remove urine and fecal matter
Often combined with moisturizing and barrier properties
Moisturisers
Moisturizers help maintain skin hydration and prevent breakdown.
Support skin barrier function
Commonly used for elderly and immobile patients
Often used alongside cleansers
Others
This category includes barrier creams, protective sprays, and specialty wipes used in advanced skin care protocols.
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Breakup by Application
Hospitals
Hospitals are the largest application segment due to high patient turnover, strict hygiene standards, and widespread adoption of infection prevention protocols.
Long-Term Care Centers
Long-term care centers rely heavily on perineal care products for residents with limited mobility and chronic incontinence.
Nursing Facilities
Nursing facilities represent a steady demand segment, driven by aging residents and regulatory care standards.
Others
Includes home healthcare settings and rehabilitation centers, where caregiver convenience and product safety are key priorities.
Breakup by Distribution Channel
Hospital Pharmacies
Hospital pharmacies dominate distribution, ensuring consistent supply and standardized product usage across healthcare facilities.
Retail Pharmacies
Retail pharmacies cater primarily to home care users and caregivers managing elderly or post-surgical patients.
Online
Online channels are growing rapidly, offering convenience, subscription models, and access to specialized products.
Others
Includes medical supply distributors and institutional procurement channels.
Regional Analysis: United States Perineal Care Market
The U.S. perineal care market shows regional variations influenced by demographics, healthcare infrastructure, and elderly population density.
New England
High healthcare spending
Strong adoption of infection control products
Aging population supports steady demand
Mideast
Dense hospital networks
High awareness of patient hygiene standards
Great Lakes
Significant long-term care and nursing facility presence
Stable institutional demand
Plains
Gradual growth driven by improving healthcare access
Increasing focus on elderly care
Southeast
Rapidly aging population
Growing number of long-term care facilities
Southwest
Rising chronic disease prevalence
Expanding home healthcare services
Rocky Mountain
Moderate market growth
Increasing adoption in rural healthcare settings
Far West
Strong emphasis on patient-centric care
High adoption of innovative and skin-friendly products
Competitive Landscape and Key Companies
The United States perineal care market is moderately fragmented, with established healthcare product manufacturers competing on quality, safety, and innovation.
Companies Covered:
3M Company
Coloplast Corp
GOJO Industries, Inc.
Medline Industries, Inc.
Sage Products LLC
McKesson Corporation
Others
Key competitive strategies include product innovation, expansion of distribution networks, partnerships with healthcare providers, and education initiatives for caregivers.
Challenges in the United States Perineal Care Market
Cost Sensitivity in Long-Term Care
Budget constraints in nursing homes and long-term care centers can limit adoption of premium perineal care products.
Training and Compliance Issues
Improper usage of perineal care products may reduce effectiveness, highlighting the need for caregiver training.
Product Differentiation
With many similar products available, manufacturers face challenges in clearly differentiating their offerings.
Future Outlook: United States Perineal Care Market
The future of the U.S. perineal care market remains positive and stable. By 2035, the market is expected to reach USD 514.03 million, driven by:
Continued emphasis on infection prevention
Expansion of elderly and long-term care populations
Integration of perineal care into standardized care protocols
Growth in home healthcare and online distribution
Innovation in skin-protective formulations, eco-friendly disposables, and caregiver-friendly designs will further support long-term market growth.
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