Saudi Arabia Advertising Market Size to Surpass USD 8,890.9 Million by 2033 At CAGR of 3.94%

Saudi Arabia Advertising Market Overview

Market Size in 2024: USD 6,281.4 Million
Market Forecast in 2033: USD 8,890.9 Million
Market Growth Rate 2025-2033: 3.94%

According to IMARC Group's latest research publication, "Saudi Arabia Advertising Market Report by Type (Television Advertising, Print Advertising, Radio Advertising, Outdoor Advertising, Internet Advertising, Mobile Advertising, Cinema Advertising), and Region 2025-2033", the Saudi Arabia advertising market size reached USD 6,281.4 Million in 2024. The market is projected to reach USD 8,890.9 Million by 2033, exhibiting a growth rate (CAGR) of 3.94% during 2025-2033​.

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How AI and Digital Transformation is Reshaping the Future of Saudi Arabia Advertising Market

● AI powers hyper-personalized ads using consumer data, with 55% of Saudis using Gen AI weekly for shopping, boosting engagement via tools like predictive analytics.

● Programmatic DOOH surges with AI real-time bidding, as Al Arabia's SCAI partnership digitizes Riyadh billboards, lifting digital OOH share to 54.73%.

● Vision 2030 and SDAIA drive AI adoption, with 81% of Saudi firms deploying industry-specific solutions for smarter targeting and content creation.

● AI analytics enhance influencer campaigns, where hyper-personalization lifts reach by 25%, aligning with 90%+ social media penetration among youth.

● Agencies embrace AI AdTech like Sky's suite for audience segmentation, with 75% Middle East employees using AI tools to optimize ad ROI daily.

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Saudi Arabia Advertising Market Trends & Drivers:

One of the biggest forces behind the growth of Saudi Arabia's advertising market is how deeply digital has embedded itself into everyday life. Internet access now covers virtually the entire population, with more than 36 million people online and highly active on social platforms, making Saudi one of the most connected markets in the region. Ad audiences on platforms like Instagram and Messenger have recently expanded by hundreds of thousands of users in just a few months, giving brands constantly growing reach for performance and brand campaigns. As a result, advertisers are shifting larger portions of their budgets into social, video, and search, supported by martech and analytics tools that help them target more precisely and track ROI in real time.

Another strong growth driver is the wave of investment unleashed by Vision 2030 across entertainment, tourism, and media, which is creating a much richer canvas for brand storytelling. Vision 2030 prioritizes a vibrant society and thriving economy, backing large-scale events, sports, tourism destinations, and new media hubs that all rely heavily on advertising and sponsorship. The General Entertainment Authority and related bodies are supporting festivals, concerts, sports seasons, and new entertainment zones that attract millions of visitors and viewers, which in turn pushes brands to compete for visibility across TV, streaming, outdoor, and experiential formats. As new venues, theme parks, and cultural attractions open, advertisers gain fresh inventory and contextual environments that make campaigns feel more immersive and locally relevant.

A third factor reshaping the market is the rapid modernization of outdoor and digital-out-of-home (DOOH) advertising, combined with AI-driven media buying. Saudi's OOH and DOOH sector is scaling up with more digital billboards, transit screens, and place-based media in malls, airports, and high-traffic urban locations, supported by smart LED and programmatic technologies. Programmatic DOOH and AI-based tools are now used to optimize placements and automate buying, while AI-enabled influencer and ad platforms have reported boosts of around 25% in reach and targeting efficiency for campaigns. Agencies are also adopting AI-powered programmatic buying across digital channels, improving audience segmentation, personalisation, and measurement, which makes advertisers more confident about increasing their spend in the Saudi market.

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Saudi Arabia Advertising Industry Segmentation:

The report has segmented the market into the following categories:

Type Insights:

● Television Advertising
● Print Advertising
● Newspaper Advertising
● Magazine Advertising
● Radio Advertising
● Outdoor Advertising
● Internet Advertising
● Search Advertising
● Display Advertising
● Classified Advertising
● Video Advertising
● Mobile Advertising
● Cinema Advertising

Regional Analysis:

● Northern and Central Region
● Western Region
● Eastern Region
● Southern Region

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Recent News and Developments in the Saudi Arabia Advertising Market

● October 2025: AlArabia launches programmatic DOOH platform, achieving 100% digital network and top-10 global penetration for scalable, automated ad buying.

● June 2025: Saudi installs 8m x 8m AI-driven screens in Dammam and Khobar, using weather and demographics to optimize ads and lift engagement.

● May 2025: Riyadh metro launches six lines with real-time programmatic DOOH networks, transforming transit into measurable high-impact ad channels.

Note: If you require specific details, data, or insights that are not currently included in the scope of this report, we are happy to accommodate your request. As part of our customization service, we will gather and provide the additional information you need, tailored to your specific requirements. Please let us know your exact needs, and we will ensure the report is updated accordingly to meet your expectations.

About Us:

IMARC Group is a global management consulting firm that helps the world's most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

About Us:

IMARC Group is a global management consulting firm that helps the world's most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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