Alfredo "Fred" Abascal Built His Career Brick by Brick-and Now Shapes New Jersey's Skyline

Monmouth, New Jersey, 20 Dec 2025, ZEX PR WIRE, Alfredo "Fred" Abascal didn't inherit a portfolio or walk into boardrooms with credentials alone. His career started in the field, laying bricks and raising frames by hand. Over the past 25 years, he has transformed that foundation into a real estate development career that spans residential building, interior design, and project management across some of New Jersey's most in-demand counties.

Today, he's involved in multimillion-dollar projects in Hudson and Monmouth Counties-managing timelines, budgets, and build quality with the same attention to detail he developed as a tradesman. But to understand the scope of Fred's current work, it helps to understand where he started.

Fred began in construction as a teenager. He learned the trades from the ground up-masonry, roofing, siding, framing-working directly on homes in various stages of completion. Unlike many in the industry who specialize narrowly, Fred gained fluency across every major phase of residential construction. That full-spectrum knowledge has shaped his entire career. It also gave him something few developers have: firsthand experience with what works and what fails in the field.

"Knowing the trades changes how you build a team," Fred says. "You don't guess how long something takes. You don't overpromise. And you don't design things that won't hold up over time."

Through the 1980s and 1990s, Fred flipped residential properties while expanding his skill set. But his ambitions weren't limited to physical builds. He also had a sharp eye for growth strategy and marketing. That mix of practical execution and business intuition set the stage for one of his most successful ventures-National Window Coverings.

Founded as a small design-forward company focused on blinds and window treatments, National Window Coverings exploded under Fred's leadership. Revenue grew from $750,000 to $9 million in under three years. His operational plan included a move from a 2,000 square foot warehouse to a 10,000 square foot distribution center and a marketing budget that peaked at $150,000 per month. The company was named a "Best Buy" by Consumers Digest in 1994.

That period of rapid expansion gave Fred firsthand experience with business infrastructure, logistics, customer acquisition, and scale-all skills that would later serve him in real estate development.

By the early 2000s, Fred shifted focus to full-time real estate acquisitions and project oversight. Over the next two decades, he secured contracts for more than 288 residential units, including homes, condos, and multi-family buildings throughout New Jersey and Pennsylvania. He doesn't just source deals-he manages construction teams, coordinates timelines, and oversees every aspect of development.

Now, Fred is working on two large-scale New Jersey projects. In Hudson County, he's overseeing a modern townhouse development, where individual units are expected to sell around $1.8 million each. The land and approved plans are also available for $1.5 million, offering flexibility for buyers or investors seeking shovel-ready assets.

In Monmouth County, he's associated with an approved $30 million mixed-use project that includes 174 condominiums and 40,000 square feet of retail and medical space. Permits and plans are secured, and site preparation is expected to begin soon. Fred is positioned to serve as project manager, bringing his trademark hands-on approach to a build of substantial scale.

These developments reflect not only market demand but also Fred's commitment to growth that lasts. He's not interested in cutting corners or chasing short-term returns. His projects are built around structural integrity, smart timelines, and strong design.

"I don't look for fast flips," Fred says. "I look for projects that will still be standing, still performing, and still looking good ten years from now."

What sets Fred apart isn't only his background. It's his ability to bridge tradesman-level execution with executive-level planning. He understands what permits mean for timelines, how design affects material costs, and how each decision on paper plays out in the field.

He also brings a broader design sensibility to his work. His experience in interior design and global travel shows up in the way he thinks about space, flow, and livability. He doesn't default to cookie-cutter finishes or developer-standard layouts. His goal is to build homes people want to live in-not units built to maximize margins.

Fred's career spans more than 25 years, but his approach has stayed consistent: do the work, know the work, and deliver results that stand the test of time. From flipping houses in the '90s to managing today's large-scale projects, he's brought the same ethic to every job-precision, honesty, and accountability.

Whether he's on a site in Hudson County or reviewing plans for a Monmouth County build, Fred remains grounded in the same principle he started with: you don't build something worth keeping unless you do it right from the beginning.

This release was published on openPR.