India Nutraceuticals Market to Reach USD 21.48 Billion by 2033 at a CAGR of 11.60%

India Nutraceuticals Market Report Introduction

According to IMARC Group's report titled "India Nutraceuticals Market Size, Share, Trends and Forecast by Product, Indication, and Region, 2025-2033" the report offers a comprehensive analysis of the industry, including market share, growth, trends, and regional insights.

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India Nutraceuticals Market Overview

The nutraceuticals market size in India was valued at USD 8.00 Billion in 2024 and is projected to reach USD 21.48 Billion by 2033, exhibiting a CAGR of 11.60% during 2025-2033. The growing health consciousness, rising disposable incomes, urbanization, and increasing digital penetration are driving demand. North India dominates the market with a 35.0% share owing to high health awareness and lifestyle disease prevalence. Consumers increasingly prefer natural supplements focused on immunity, digestive health, and wellness.

India Nutraceuticals Market Key Takeaways

• Current Market Size: USD 8.00 Billion (2024)
• CAGR: 11.60% (2025-2033)
• Forecast Period: 2025-2033

• North India leads regional growth with 35.0% market share due to health consciousness and preventive care focus.

• Increasing disposable incomes and middle-class ambitions are driving demand for specialty nutrition products.

• Expansion of fitness culture and growing concerns for children's nutrition fuel nutraceutical consumption.
• Rising elderly population increases demand for products addressing age-related ailments like arthritis and cognitive health.

• Lifestyle changes are increasing chronic diseases among younger consumers, elevating nutraceutical intake.

• Online sales and e-commerce growth significantly enhance product accessibility and market expansion.
India Nutraceuticals Market Growth Factors

• Rising disposable incomes and an expanding middle class are increasing purchasing power for health and wellness products.

• Urban and suburban consumers are increasingly focused on "living well for longer" to maintain healthy lifestyles.

• Growing health awareness has led consumers to adopt preventive healthcare practices.

• An aging population is driving demand for age-specific nutritional products targeting arthritis, cognitive decline, and heart health.

• Increasing incidence of lifestyle-related chronic diseases is placing younger consumers at higher risk of conditions such as thyroid and endocrine disorders.

• A strong fitness culture, including gym memberships and well-being apps, is boosting demand for performance-based nutraceuticals.

• Greater awareness of nutrition is influencing informed purchasing decisions among consumers.

• Rising concern for children's nutrition is increasing demand for multivitamin and fortified foods.

• Higher acceptance of natural, herbal, and functional ingredients such as ashwagandha and turmeric is blending traditional and scientific nutrition practices.

• Expanding technology adoption and e-commerce penetration are enabling access to personalized nutrition products.

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India Nutraceuticals Market Trends

• Rising health awareness is increasing the focus on preventive healthcare to reduce the risk of non-communicable diseases.

• Consumers are increasingly replacing pharmaceutical drugs with natural, food-based supplements such as vitamins, probiotics, and herbal products.

• Social media and digital platforms are driving awareness and sustained demand for nutraceutical products.

• Growing preference for natural, clean-label, and functional ingredients to avoid artificial additives and chemicals.

• Increasing demand for Ayurvedic and traditional ingredients, including giloy, ashwagandha, and turmeric.

• Innovative nutraceutical formats such as effervescent tablets, and functional beverages are gaining strong consumer interest.

• Rapid growth of e-commerce and digital retail platforms is expanding product reach, especially in rural and semi-urban areas.

• Rising adoption of direct-to-consumer (D2C) models is enabling personalized offerings and stronger consumer engagement.

• Product innovation is being strengthened through collaboration between traditional Indian/Ayurvedic medicine systems and modern nutritional science.

India Nutraceuticals Market Segmentation
Analysis by Product:

• Personalized Foods: Includes bakery products, confectionery, dairy products, oil and fats, snack bars, and others. Demand increases due to nutrition aligned with individual health needs such as allergies and lifestyle.

• Personalized Beverages: Comprises chocolate-based FP drinks, bottled water, concentrates, energy drinks, fruit and vegetable juices, RTD tea, sports drinks, and others. Growth is driven by convenience and functional benefits like immunity, digestion, and hydration.
Analysis by Indication:

• Digestive and Immune Health: Dominates with 37.6% market share, fueled by growing awareness of gut health and immunity importance. Ingredients like probiotics, prebiotics, and herbal substances gain traction.

• Energy and Alertness Health
• Heart Health
• Bone and Joint
• Cognitive Health
• Beauty Health

Regional Insights

• North India: Holds the largest market share with 35.0%, boosted by established healthcare infrastructure, dense population, and strong health awareness.
• South India
• East India
• West India

North India's dominance stems from higher disposable incomes, cultural acceptance of Ayurveda, and wide product accessibility via pharmacies and online platforms. The region will maintain a leadership position supported by preventive wellness focus and product penetration.

India Nutraceuticals Market Recent Developments & News

• March 2025: Akums partnered with NIFTEM-T to foster innovation in food technology and nutraceuticals through joint research and product development.

• March 2025: Zota Health Care launched 'davaindia', a B2C e-commerce platform and app offering 2,000+ products with 60-minute delivery in select cities.

• February 2025: Nutrify Today introduced Dealsphere in India, an instant commerce platform accelerating nutraceutical licensing and reducing time to market to 15 days.

• January 2025: Amway announced plans to enter the Ayurveda market within 2-3 years following strong performance of its nutrition category in India.
India Nutraceuticals Market Key Highlights of the Report

• Comprehensive quantitative analysis of market segments, growth drivers, challenges, and opportunities from 2019-2033.

• Porter's five forces assessment to evaluate industry competition and attractiveness.

• Detailed competitive landscape insights highlighting major players and innovation drivers.

• Coverage of major product types, indications, and regional analysis for India.

• Provides actionable intelligence for stakeholders to make informed strategic decisions.

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