India Plant-Based Meat Market Size to Reach USD 737.9 Million by 2033 | Expanding at a 22.3% CAGR

According to IMARC Group's report titled India Plant-Based Meat Market Size, Trends, Report, 2033 the report offers a comprehensive analysis of the industry, including market share, growth, trends, and regional insights.

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India Plant-based Meat Market Overview:

The India plant-based meat market size reached USD 98.6 Million in 2024. The market is expected to reach USD 737.9 Million by 2033, exhibiting a compound annual growth rate (CAGR) of 22.3% during the forecast period of 2025-2033.

Plant-based meats are gaining traction owing to their health benefits, including lower saturated fats and calories, and their rich source of antioxidants, vitamins, minerals and fiber.

Industry Key Highlights:

• 2024 Market Size: USD 98.6 Million
• CAGR (2025-2033): 22.3%
• 2033 Forecast Size: USD 737.9 Million
• Plant-based meats are typically made from ingredients such as soy, green peas, jackfruit, wheat gluten, legumes, and others designed to imitate the taste and texture of real meat.
• The rising demand is driven by health benefits like lower saturated fats and calories, and prevention of diseases like heart ailments and cancers.
• Increasing awareness around animal rights by NGOs is significantly fueling growth.
• Growing consumer interest in plant-based diets for ethical and health reasons is a critical driver.
• Wide availability via online and offline channels coupled with India's booming e-commerce industry supports market expansion.
• The demand to address protein deficiency and non-communicable diseases also propels the market.

Emerging Trends in India Plant Based Meat Market:

• The plant-based meat market in India is witnessing traction, as consumers prefer plant-based food products to lead a sustainable lifestyle due to a rise in lifestyle diseases and growing awareness towards environmental conservation.
• Growing consumption of food containing protein is increasingly drawing the attention of Indian millennials and Gen Z consumers.

• Furthermore, the penetration of food and grocery channels such as organized supermarkets, specialty health stores, and online grocery store formats in urban and semi-urban areas is helping in the visibility and availability of plant-based meat and meat products.

• Novel product innovations in terms of formulation, taste, and texture have helped in shortening the gap between plant-based meat and farm-raised meat.

• For example, pea protein, soy protein isolates, and wheat gluten have been used to improve the taste and sensory properties of plant-based meat.

• In addition, plant-based meat has received interest from nutritionists for its lower cholesterol and saturated fat content, which has increased consumer trust in the product.

• Shortly following the trend of food technology startups working with established food manufacturers to produce plant-based sausages, nuggets and kebabs with similar flavor, juiciness and mouthfeel to animal meat, a number of marketing campaigns have emerged which focus on the sustainability benefits of moving toward these plant-based foods.

Market Scope & Growth Analysis:

• Changing consumer habits and preferences, government initiatives and business investments in the India plant-based meat market are the key drivers for long-term growth.

• Growing disposable income levels and increasing health concerns for sustainable and ethical consumption, are also pushing the demand for plant-based protein food products in the domestic market.

• Growing cold chain & logistics infrastructure, technology improvements that improve quality, and increasing product accessibility to wider markets are decreasing regional inequalities in market access.

• Supportive government agenda on nutrition security and sustainable agriculture that encourages food producers to diversify their business portfolios and invest in R&D is also fuelling the growth of plant-based foods.

• Food scientists, industrial experts, and other players in the industry for plant-based meat alternatives continue focusing on nutritional improvement or enhancement of functional properties of newly developed plant-based meat products by incorporating micronutrients and niche food additives and functional ingredients with clean labels according to changing consumer preferences.

• Besides, global and domestic companies in the industry are entering into calculated partnerships and mergers and acquisitions for commercialization and economies of scale.

• With the increasing collaboration among participants in the entrepreneurial ecosystem and steadily growing capital flows in the marketplace, product introductions and market penetration in various sectors are expected to improve continuously, thus indicating the huge growth potential of the India plant-based meat market within the alternative proteins and functional food markets.

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India Plant-based Meat Market Segmentation:

Breakup by Product Type:
• Burger Patties
• Sausages
• Nuggets and Strips
• Ground Meat
• Meatballs
• Others

Breakup by Source:
• Soy
• Wheat
• Peas
• Others

Breakup by Meat Type:
• Chicken
• Beef
• Pork
• Others

Breakup by Distribution Channel:
• Restaurants and Catering Industry
• Supermarkets and Hypermarkets
• Convenience and Specialty Stores
• Online Retail

Breakup by Region:
• North India
• West and Central India
• South India
• East India

West and Central India currently dominates the market with the largest share and contributes significantly to the overall growth, supported by the projected CAGR of 22.3%.

Competitive landscape:

The report offers an in-depth examination of the competitive landscape, including market structure, key player positioning, leading strategies for success, a competitive dashboard, and a company evaluation quadrant.

Key Highlights of the Report:

• Comprehensive analysis of the India plant-based meat market size, share, trends, and forecasts till 2033.
• Coverage includes segmentation by product type, source, meat type, distribution channel, and region.
• Detailed insights into key growth drivers and market trends impacting the industry.
• Competitive landscape analysis with profiles of major players.
• Post-sale analyst support with customization options.

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Note: If you require any specific information not covered within this report's scope, we will provide it as part of the customization.

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