Press release
Saudi Arabia Potato Chips Market Analysis 2026-2034: Size, Trends, Growth Insights & Forecast
Saudi Arabia Potato Chips Market OverviewMarket Size in 2025: USD 334.9 Million
Market Forecast in 2034: USD 417.3 Million
Market Growth Rate 2026-2034: 2.48%
According to IMARC Group's latest research publication, "Saudi Arabia Potato Chips Market Size, Share, Trends and Forecast by Product Type, Distribution Channel, and Region, 2026-2034", The Saudi Arabia potato chips market size reached USD 334.9 Million in 2025. Looking forward, IMARC Group expects the market to reach USD 417.3 Million by 2034, exhibiting a growth rate (CAGR) of 2.48% during 2026-2034.
Download a sample PDF of this report: https://www.imarcgroup.com/saudi-arabia-potato-chips-market/requestsample
How AI is Reshaping the Future of Saudi Arabia Potato Chips Market
● AI slashes defects by 20% in Saudi potato chip factories through smart quality checks, like JADCO's Polysense partnership for real-time monitoring in nearby fries plants.
● Vision 2030 funds AI startups in food tech hubs, boosting predictive analytics for potato supply chains and cutting waste in snack production lines.
● PepsiCo ramps up smart manufacturing at Dammam plants, using AI to optimize Lay's output and meet surging local demand efficiently.
● AI-driven demand forecasting streamlines inventory for chips, aligning with 87% potato self-sufficiency to keep shelves stocked without shortages.
● Robotics like SAED automate packing in Saudi snack factories, easing labor strains while Vision 2030 pushes food sector digital upgrades.
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Saudi Arabia Potato Chips Market Trends & Drivers:
Saudi Arabia's potato chips market is booming thanks to a massive push in local potato production, hitting an impressive 87% self-sufficiency rate with over 621,750 tons grown locally. This cuts down on imports, slashes costs for manufacturers, and makes chips more affordable for everyone from busy families to late-night snackers. Vision 2030 backs this with big incentives like the Saudi Industrial Development Fund covering up to 75% of project costs, drawing in heavy investments-think USD 70 billion overall for food processing. Companies like PepsiCo are jumping in, expanding factories in Dammam to crank out more Lay's and local flavors for export too. It's turning the Kingdom into a snack powerhouse, keeping shelves stocked and prices steady while creating jobs in farming and factories.
Busy urban lifestyles and rising incomes are fueling demand for quick, tasty potato chips as the ultimate on-the-go snack, especially among Saudi's young crowd who grab them during commutes or movie nights. Modern retail giants control over 80% of grocery sales, making brands like Al Kabeer, Baladna, Lay's, and Pringles super easy to find, with flavors from spicy kabsa to za'atar hitting local tastes perfectly. E-commerce is exploding too, with platforms delivering variety right to doors and accounting for a growing chunk of snack sales. Disposable incomes are climbing alongside a swelling middle class, so people splurge more on these convenient bites that fit right into fast-paced days without much hassle.
Health-savvy shoppers are shaking things up by snapping up baked, low-sodium, or air-popped potato chips, as more Saudis-about 60% in the GCC-watch portions and cut back on fats amid obesity worries. Brands are rolling out innovations like reduced-fat options and plant-based twists, blending global trends with Saudi flavors to keep things exciting and guilt-free. PepsiCo's massive Guinness record for the largest chip bag in Diriyah highlights their bold marketing push, while eco-friendly packaging nods to sustainability goals. This shift not only hooks fitness-focused millennials but aligns with Vision 2030's quality-of-life programs, making healthier snacking feel fun and accessible.
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Saudi Arabia Potato Chips Industry Segmentation:
The report has segmented the market into the following categories:
Product Type Insights:
● Plain
● Flavoured
Distribution Channel Insights:
● Supermarkets/Hypermarkets
● Convenience Stores
● Specialty Food Stores
● Online Stores
● Others
Regional Insights:
● Northern and Central Region
● Western Region
● Eastern Region
● Southern Region
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
Recent News and Developments in Saudi Arabia Potato Chips Market
● November 2025: Americana Foods partners Farm Frites for state-of-the-art potato chip plant, boosting local production capacity significantly.
● October 2025: Lay's sets Guinness record for largest potato chip bag in Diriyah, using 100% local potatoes and water-saving tech with PepsiCo farmers.
● March 2025: Saudi Arabia hits 87% potato self-sufficiency at 621,750 tons, slashing chip import costs via Vision 2030 incentives.
Note: If you require specific details, data, or insights that are not currently included in the scope of this report, we are happy to accommodate your request. As part of our customization service, we will gather and provide the additional information you need, tailored to your specific requirements. Please let us know your exact needs, and we will ensure the report is updated accordingly to meet your expectations.
About Us:
IMARC Group is a global management consulting firm that helps the world's most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
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