Press release
Deseo Salon and BlowDry Relocates to Larger Space in the Denver Highlands and Sloans Lake Neighborhoods
Denver, CO, United States, 19th Dec 2025 - Deseo Salon & BlowDry, a Denver-based, Hispanic- and woman-owned salon founded by Sherry Velarde in 2015, announced the relocation of its salon to a larger, newly built space at 3600 W. 29th Avenue, Denver, CO 80211, at the intersection of 29th & Lowell in the Sloan's Lake and Highlands neighborhoods. The salon officially opened its doors at the new address on August 11, 2025, replacing its previous Jefferson Park location at 2855 W. 25th Avenue (25th & Eliot).
The move was driven by sustained client demand and the need to increase appointment availability in the same general area of northwest Denver, while also upgrading parking, layout, and overall client experience.
"Deseo outgrew our previous space," said Sherry Velarde, Founder and Owner of Deseo Salon & BlowDry. "Our clients' demand was consistently stronger than our capacity, and we wanted a larger salon where we could bring in more top-tier talent without leaving the neighborhood our clients already know and love. This new space lets us raise the bar on comfort, craftsmanship, and the full Deseo experience."
Built for growth, designed for comfort
The new location was designed from the ground up to support a higher-volume, high-touch luxury service model. Key features include:
o A dedicated Hair Extension Bar designed for consultations, matching, and transformations
o All-day, free street parking directly in front of the salon, a notable convenience in Denver
o A corner location with expansive windows and abundant natural light
o 13 styling stations and 6 shampoo bowls to support increased booking capacity
o 2,300 square feet of modern, light-filled space
In addition to expanded capacity, the salon's hospitality-forward approach continues with premium touches designed to make every appointment feel relaxing and elevated, including complimentary wine, hot tea and coffee, hot towels, and warmed color robes.
"We want clients to feel taken care of the moment they walk in," Velarde added. "This space was built to feel luxurious and calm, and to reinforce the trust that comes from being in truly expert hands."
Extensions, color, cuts, and smoothing, done at the highest level
Deseo Salon & BlowDry specializes in transformative services delivered by an experienced team, with a focus on precision, consistency, and a high standard across every stylist and service category. Signature offerings include:
o Smoothing services: keratin treatments and Brazilian Blowout treatments
o Precision haircuts: long and short cuts, curly hair, alternative styles, and men's cuts
o Expert hair color: balayage, highlights, and dimensional color work
o Hair extensions (all types): wefts, K-tips, tape-ins, and I-tips
Bellami partnership and Denver's extension destination
As part of the salon's expanded focus on premium hair extensions, Deseo Salon & BlowDry has been designated a Bellami VIP Salon and features a dedicated extension bar to showcase Bellami hair. The company states it is currently the only officially designated Bellami VIP Salon in Denver, offering a specialized extension experience for clients seeking premium hair and expert installation.
Booking and hours
Deseo Salon & BlowDry is appointment-only. Appointments can be booked online at www.deseosalondenver.com or by phone at 720-662-7100.
Hours:
o Saturday to Sunday: 8:00 AM to 6:00 PM
o Monday to Friday: 8:00 AM to 8:00 PM
About Deseo Salon & BlowDry
Founded in 2015 by Sherry Velarde, Deseo Salon & BlowDry is a Denver-based, Hispanic- and woman-owned salon offering luxury hair services with an emphasis on craftsmanship, elevated hospitality, and consistently high standards across its team. Velarde has worked in the hair industry since 2003, building her career in Denver's upscale salon scene before opening Deseo with a vision for a more curated, client-centered experience where every guest feels confident, cared for, and in expert hands.
For more information or to book an appointment, visit www.deseosalondenver.com or call 720-662-7100.
Contact Details
Organization: Deseo Salon & BlowDry
Contact Person: Sherry Velarde
Website: https://www.deseosalondenver.com/
Email: Send Email [https://dashboard.kingnewswire.com/release-contact/39003]
Contact Number: +17206627100
Address: 3600 W. 29th Ave
City: Denver
State: CO
Country: United States
Release Id: 19122539003
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