United States Water Hardness Test Strip Market 2031 | Growth Drivers, Key Players & Investment Opportunities

Market Size and Growth

Global Water hardness test strip market is estimated to grow at a CAGR of 4.4% during the forecast period (2024-2031).

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Key Development:

United States: Recent Water Hardness Test Strip Developments

✅ In November 2025, their is a growing integration of digital‐readout and smartphone‐compatible water hardness test strips, making at‐home and field water quality monitoring more accessible and user‐friendly for consumers and professionals alike.

✅ In November 2025, the broader water testing kit ecosystem in the U.S. saw continued attention on portable strip‐based solutions, emphasizing convenience for household routine checks and preventive maintenance of plumbing and appliances.

✅ In October 2025, American Water Works and Essential Utilities agreed to merge in an all‐stock deal to create a leading regulated U.S. water and wastewater utility, expanding services to approximately 4.7 million connections and enhancing scale for water quality and testing infrastructure investment.

✅ In October 2025, retailers and online outlets in the U.S. expanded listings of multi‐parameter strips (including hardness alongside pH and chlorine), catering to rising DIY water quality awareness during colder months when indoor water use increases.

✅ In October 2025, at‐home test strip brands such as Aquasure continued to promote 5‐in‐1 water quality and hardness test strips widely in the U.S. market, reflecting sustained product demand for simple hardness assessment tools.

✅ In September 2025, the Phenna Group (a testing, inspection and compliance platform) acquired Aquatech, a provider of water hygiene and testing services, broadening its service offerings in water testing assurance.

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Japan: Recent Water Hardness Test Strip Developments

✅ In October 2025, ALOHI Japan launched new water quality test strips specifically for well and groundwater (50‐pack and 100‐pack), aligning test results with Japan's environmental and health standards enabling broader use beyond standard pool/household checks.

✅ In October 2025, Advantec/Toyo's AQUASTICS water quality test paper campaign offered free samples of its multi‐parameter strips (including hardness), supporting increased public engagement in routine water monitoring across Japan.

✅ In October 2025, the Japanese water quality strip market (including hardness tests) remained actively promoted across e‐commerce listings with wide product selections, indicating robust consumer and industrial interest in quick, colorimetric water assessment tools.

✅ In September 2025, their is a release of multi‐parameter strip products in Japan combining hardness, chlorine, and other analytes for pool and general water quality use, enhancing versatility for household and facility managers.

Key Players:

=> Aqua Cure Ltd., Avantor Inc., Danaher Corporation, Isolab Laborgerate GmbH, Johnson Test Paper Ltd., LaMotte Company, Merck KGaA, Serim Research Corporation and Spectris among others.

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Key Segments:

By Type

Calcium concentration measurement dominates with 55% share, driven by high demand in water quality testing, industrial monitoring, and laboratory applications. Magnesium concentration measurement accounts for 45%, supported by its relevance in chemical, pharmaceutical, and metallurgical industries, as well as growing use in water treatment and research laboratories.

By Sales Channel

Retail channels lead with 60% share, fueled by the availability of portable and easy-to-use testing kits for industrial and laboratory applications. Non-retail channels account for 40%, supported by institutional procurement, bulk orders for laboratories, and integration in industrial monitoring systems.

By Application

Industrial applications lead with 50% share, driven by the need for precise mineral monitoring in water treatment, food processing, chemical, and manufacturing industries. Laboratory applications account for 35%, supported by research, quality control, and academic usage. Other applications hold 15%, including environmental monitoring, agricultural testing, and specialty analyses.

By Region

North America - 32% Share
North America leads with 32%, driven by advanced laboratory infrastructure, regulatory compliance, and strong industrial monitoring adoption in the U.S. and Canada.

Europe - 28% Share
Europe holds 28%, supported by stringent industrial and environmental regulations, laboratory adoption, and high demand in Germany, U.K., France, Italy, Spain, and neighboring countries.

Asia Pacific - 25% Share
Asia Pacific accounts for 25%, fueled by rapid industrialization, growing laboratory infrastructure, and increasing demand in China, India, Japan, and Southeast Asia.

Latin America - 10% Share
Latin America holds 10%, driven by industrial water monitoring, research adoption, and growing laboratory investments in Brazil, Mexico, and other regional markets.

Middle East & Africa - 5% Share
Middle East & Africa represent 5%, supported by industrial development, water treatment initiatives, and emerging laboratory setups in GCC countries, South Africa, and North Africa.

FAQ

Q: What is the growth rate of the Water hardness test strip Market?

A: The market is projected to expand at a compound annual growth rate (CAGR) of 4.4% during the forecast period from 2024 to 2031.

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