Rena Striegel Expands Transition Point Business Advisors Services to Support Next-Generation Leadership Development

DES MOINES, IA - December 15, 2025 - Rena Striegel, President of Transition Point Business Advisors, has expanded the firm's services to help the next generation of family business leaders prepare for the responsibilities of ownership. The expanded offerings respond to a growing concern shared by many family-owned and agricultural operations. Young leaders are often skilled at day-to-day work, yet they have not been invited into the deeper conversations that determine the future of the business.

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Why the Next Generation Needs a Different Kind of Preparation

Families frequently bring successors into the operation at an early age. They learn how to run equipment, manage daily tasks, and keep the business moving. Over time, they become reliable operators. What they often do not receive is exposure to the strategic decisions that shape growth, financial planning, or long-term direction.

Striegel has seen this gap across farms of every size. A next-generation leader may know the operation inside and out, yet still feel unprepared when asked to participate in ownership discussions. Without context, successors can feel unsure of how decisions are made or how they will eventually step into leadership.

"The next generation of ag leaders must see themselves as business owners. They are trained to be great operators but are often left out of the conversations and activities that will prepare them to run the business," said Rena Striegel, President of Transition Point Business Advisors.

Moving Beyond the Operator Mindset

The expanded services help families introduce successors to the broader responsibilities that come with leadership. Sessions include guidance on financial literacy, role clarity, family governance, and values-based decision-making. The goal is to build understanding before pressure builds around the transition.

Striegel notes that leadership readiness does not appear overnight. It develops as young leaders gain confidence in their ability to understand the business as a whole. When successors join strategic discussions early, they feel more prepared and more invested in the long-term health of the business.

Strengthening the Transition for the Whole Family

The program also supports the current leadership generation. Many owners want their children to succeed, but are unsure how to transfer knowledge in a way that feels natural. Striegel helps families talk openly about expectations, responsibilities, and the skills needed to guide the business forward.

For many families, this is the first time they have discussed leadership as a shared effort rather than an individual burden. By slowing the process and introducing structure, the program helps reduce the uncertainty that often complicates generational transitions.

About Rena Striegel

Rena Striegel is a national succession planning strategist and the President of Transition Point Business Advisors. Originally from What Cheer, Iowa, she holds a BA from Central College in Pella, Iowa, and an MBA from the University of Iowa. With more than twenty years of experience working with multi-generational family businesses, she specializes in helping families strengthen communication, prepare future leaders, and create clarity during periods of transition. Striegel is recognized for her practical, relationship-centered approach to guiding families through one of the most complex phases of business ownership.

About Transition Point Business Advisors

Transition Point Business Advisors supports agricultural and family-owned businesses across the country with advisory services focused on communication, leadership development, and long-term continuity planning.

Website: Transitionpointba.com [https://transitionpointba.com]

YouTube: @TransitionPointBA [https://www.youtube.com/@TransitionPointBA/featured]

LinkedIn: Renastriegel [https://www.linkedin.com/in/renastriegel]

Media Contact
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