Multistrain Probiotics Market to reach USD 137.1 billion by 2030, Dietary Supplements dominate 38% of market share | Key Players:- Yakult Honsha Co., Ltd., Deerland Enzymes, Inc., Protexin

Global Multistrain Probiotics Market reached USD 73 billion in 2022 and is expected to reach USD 137.1 billion by 2030, growing with a CAGR of 8.2% during the forecast period 2024-2031.

The Global Multistrain Probiotics Market is growing due to increasing consumer awareness of gut health, rising prevalence of digestive disorders, demand for functional foods and dietary supplements, and a shift toward preventive healthcare and natural, immunity-boosting solutions.

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United States: Key Industry Developments:-
✅ November 2025: Meiji Co., Ltd. expanded into the U.S. market with a yogurt drink fortified with multistrain probiotics, iron, and other nutrients targeting women's gut health and anemia prevention. This launch combines multiple bacterial strains for enhanced digestive and immune support in a convenient beverage format.​

✅ October 2025: A leading U.S. probiotic brand introduced multistrain formulations in intimate care washes, supporting vaginal microbiome balance and infection prevention. The product leverages synergistic strains like Lactobacillus for women's health applications.​

Japan: Key Industry Developments:-
✅ November 2025: Meiji Co., Ltd. launched a yogurt drink featuring multistrain probiotics and iron, aimed at young women to address anemia and constipation through improved gut microbiome support. This convenient format highlights combined bacterial efficacy for dual health benefits.​

✅ October 2025: A Japanese feminine care company debuted a probiotic-infused intimate wash with multistrain blends to maintain local microbiome health and reduce infection risks. It marks probiotics' growth into personal care via advanced strain delivery.

2025 M&A Data:-
✅ June 2025: Danone acquired The Akkermansia Company (estimated at ~USD 200 million), gaining control of the next‐generation probiotic strain Akkermansia muciniphila MucTTM to strengthen its gut health and precision nutrition portfolio in the U.S. market.

✅ May 2025: Kerry Group completed the acquisition of Ganeden, a U.S. probiotic company known for patented strain GanedenBC30®, enhancing its multistrain and functional ingredient offerings in digestive wellness.

✅ April 2025: ADM (Archer Daniels Midland Company) finalized the acquisition of Deerland Probiotics & Enzymes, expanding its range of multistrain and spore‐based probiotic solutions for supplements and functional foods sold in the U.S.

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Market Segmentation-
By Application
Food & Beverages: Largest share at 48%, valued at USD 2.16 billion in 2025, driven by fortified dairy, functional drinks, and bakery products.

Dietary Supplements: Second-largest at 38%, around USD 1.71 billion, fueled by capsules, and sachets for digestive and immune health.

Animal Feed: Small but growing at 14%, approximately USD 0.63 billion, used in poultry, swine, ruminants, and aquaculture.

By End User
Humans: Dominant end-user at 83%, about USD 3.74 billion, reflecting high gut health awareness and diverse product formats.

Animals: Remaining 17%, around USD 0.76 billion, mainly in livestock feed with growing adoption in pet supplements.

Key Regional Insights:-
• Asia‐Pacific - 40% market share in 2025, leading the multistrain probiotics market thanks to strong demand for functional foods, festive dietary habits, expanding middle‐class health awareness, and broad adoption in dairy and beverages.

• Europe - 28% market share in 2025, supported by high consumer awareness of digestive and immune health, established probiotic foods culture (yogurts, kefir), and strong retail and clinical product adoption across Germany, France, Italy, and the UK.

• North America - 22% market share in 2025, driven by widespread use of dietary supplements, functional beverages, and fortified foods, alongside advanced R&D and high consumer expenditure on wellness products.

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Market Players:-
Key players are Yakult Honsha Co., Ltd., Deerland Enzymes, Inc., Protexin, Danisco, BioGaia, Chr. Hansen, Daflorn Ltd., Lallemand Inc., Probi AB and Innovix Labs.

Yakult Honsha Co., Ltd.
Yakult Honsha leads with its pioneering Lactobacillus casei Shirota strain in fermented drinks like Yakult, extending to multistrain formulations for digestive and immune health. As a regional powerhouse, it captures significant share through global distribution, including innovative direct-to-consumer models, contributing around 10-15% to the broader probiotics market in 2025.​

Chr. Hansen
Chr. Hansen dominates as a multinational leader, holding approximately 15-20% market share through proprietary multistrain blends focused on metabolic health, stress resilience, and microbiome solutions. Its extensive R&D and diversified offerings in capsules, powders, and beverages position it within the top tier, accounting for part of the 58% multinational dominance.​

BioGaia
BioGaia excels in targeted multistrain probiotics for gut health and endurance, especially athlete-focused products, securing about 8-12% share via clinically backed strains and European/North American expansion. It falls under regional leaders with 26% collective share, emphasizing vegan and specialized formulations.

Primary Market Growth Drivers:-
1. Rising Awareness of Gut Health & Overall Wellness
Consumers globally are becoming more health conscious and increasingly understand the importance of the gut microbiome in digestion, immune function, and overall wellbeing. This heightened awareness is driving a surge in demand for multistrain probiotics over single‐strain or general supplements.

2. Demand for Natural & Preventive Healthcare Solutions
There is a strong shift toward preventive healthcare and natural health products. Multistrain probiotics are viewed as natural supplements that support immune health, digestive balance, and metabolic regulation without synthetic side effects, making them increasingly popular in preventive wellness routines.

3. Expansion into Functional Foods & Beverages
Manufacturers are actively incorporating multistrain probiotic blends into functional foods and drinks-such as yogurts, fermented products, smoothies, beverage shots, and fortified snacks. This integration significantly increases consumer touchpoints beyond traditional supplements, widening market penetration.

4. Technological & Scientific Advancements
Investment in research, clinical trials, and advanced probiotic technologies (like microencapsulation and synergistic strain blending) is increasing product efficacy, stability, and consumer trust. These innovations support stronger marketing claims and enhanced functional benefits, promoting broader adoption.

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