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3D Secure Pay Authentication Market to Reach $2.96 Billion by 2030 | Growth Driven by E-commerce Expansion, & Strong Security Demand
3D Secure Pay Authentication Market Size & Trends | Mordor Intelligence
Rising Need for Safer Digital Payments Strengthens Market Outlook
The global 3D secure pay authentication market is valued at USD 1.63 billion in 2025 and is expected to reach USD 2.96 billion by 2030, supported by increasing online payment activity, fast-changing fraud tactics, and worldwide moves toward stronger customer authentication. As card-not-present activity grows across retail, travel, and subscription-based platforms, both merchants and issuers continue to strengthen their security layers using updated authentication flows and enriched data models.
Report Overview: https://www.mordorintelligence.com/industry-reports/3d-secure-pay-authentication-market?utm_source=openpr
Key Trends in the 3D Secure Pay Authentication Market
E-commerce and CNP Fraud Drive Strong Authentication Demand
One of the most defining 3D secure pay authentication market trends is the ongoing surge in digital commerce, which continues to increase exposure to unauthorized transactions. Higher CNP transaction volumes also mean higher fraud attempts, pushing issuers and merchants to rely on layered authentication tools.
Growth of Mandate-Driven Adoption Across Global Markets
Regions with strong regulatory frameworks significantly boost authentication usage. Requirements such as PSD2's Strong Customer Authentication (SCA) and full-coverage authentication rules in Japan are reshaping workflows for banks, acquirers, and merchants.
Rapid Migration to EMV 3-D Secure 2.x Protocols
The shift from 3-D Secure 1.0 to the more data-rich 2.x framework marks a major milestone in the 3D secure pay authentication market. The latest versions support mobile-first environments, app-based flows, and biometric prompts that finish within milliseconds.
Mobile Wallets and App-Based Payments Redefine User Experience
Mobile commerce has become the preferred channel for digital shoppers, and this shift continues to impact authentication patterns. In-app flows using device biometrics and behavioral cues significantly reduce friction while maintaining strong security.
Market Segmentation | 3D Secure Pay Authentication Market Statistics
By Component
Access Control Server (ACS)
3-D Secure Server / Merchant Plug-in
Directory Server
SDK and Integration Services
Other Components
By Deployment Mode
On-premises
Cloud-based
Hybrid
By Authentication Flow Type
Frictionless Flow
Challenge Flow
Out-of-Band / Decoupled Flow
Delegated Authentication
By End User
Banks / Issuers
Merchants and Payment Gateways
Payment Service Providers
FinTech and BNPL Platforms
Others
By Geography
North America
Europe
Asia-Pacific
Middle East and Africa
South America
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Key Players
GPayments Pty Ltd.
CardinalCommerce Corporation
Modirum Oy
Broadcom Inc.
Entrust Corporation
Conclusion
The outlook for the 3D secure pay authentication market remains strong, supported by the steady rise of e-commerce, wider adoption of mobile-based payments, and continuous regulatory tightening across key regions. With merchants prioritizing secure yet seamless checkout paths, and issuers relying on richer data models to differentiate genuine customers from fraudulent attempts, demand for flexible authentication solutions will continue to rise.
For more insights on 3d secure pay authentication market, please visit the Mordor Intelligence Page:https://www.mordorintelligence.com/industry-reports/3d-secure-pay-authentication-market?utm_source=openpr
Industry Related Reports:
Advanced Authentication Market - The Advanced Authentication Market is segmented by Authentication Method (Smart Cards, Biometrics, Mobile Smart Credentials, Tokens, User-based Public Key Infrastructure), End-user Industry (BFSI, Healthcare, Government, Defense, IT, and Telecom), and Geography.
Get more insights: https://www.mordorintelligence.com/industry-reports/advanced-authentication-market?utm_source=openpr
Authentication Services Market - The Authentication Services Market report segments the industry into By Authentication Type (Single Factor Authentication, Multi Factor Authentication), By Service Type (Compliance Management, Managed Public Key Infrastructure (PKI), Subscription Keys Management, Other Service Types), By End-user Industry (IT and Telecommunications, BFSI, Government & Defense, Healthcare, and more), and Geography.
Get more insights: http://mordorintelligence.com/industry-reports/authentication-services-market?utm_source=openpr
Risk-Based Authentication Market - The Global Risk-Based Authentication Market Report is segmented by Offering (Solution, Service), Deployment (On-premise, Cloud), End-user Vertical (Banking and Financial Services (BFSI), Retail, IT, and Telecommunication, Government, Healthcare), and Geography.
Get more insights: https://www.mordorintelligence.com/industry-reports/risk-based-authentication-market?utm_source=openpr
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With a team of over 550 domain experts and on-ground specialists spanning 150+ countries, Mordor Intelligence possesses a unique understanding of the global business landscape. This expertise translates into comprehensive syndicated and custom research reports covering a wide spectrum of industries, including aerospace & defense, agriculture, animal nutrition and wellness, automation, automotive, chemicals & materials, consumer goods & services, electronics, energy & power, financial services, food & beverages, healthcare, hospitality & tourism, information & communications technology, investment opportunities, and logistics.
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