The Global Flavoured Lip Scrub Market Set to Reach USD 1.79 Billion by 2030

The Global Flavoured Lip Scrub Market was valued at USD 1.2 billion in 2024 and is expected to reach USD 1.79 billion by 2030, growing at a CAGR of 6.9% during the forecast period (2025-2030).

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The market's expansion is primarily driven by increasing consumer awareness about lip care, the rising influence of beauty influencers, and a growing preference for natural, cruelty-free, and organic cosmetic products. Consumers are now viewing lip scrubs not merely as a cosmetic item but as an essential part of self-care and daily skincare routines, especially among the millennial and Gen Z populations.

A key long-term driver for this market is the global shift toward clean beauty and chemical-free formulations. With greater awareness of product ingredients, consumers are avoiding synthetic additives and embracing natural components such as essential oils, fruit extracts, and herbal infusions. This shift has led brands to invest in developing natural and sustainable lip scrub formulations that deliver both exfoliation and nourishment without harming the environment. Moreover, social media platforms and skincare influencers have amplified awareness about exfoliation benefits, boosting product demand across global markets.

During the COVID-19 pandemic, the beauty industry underwent significant transformation. While store closures and supply chain disruptions initially slowed product sales, the pandemic eventually spurred self-care and home-based beauty trends. With more people spending time indoors, there was an increase in at-home skincare routines, including lip care. The post-pandemic period has seen consumers continuing these habits, reinforcing steady demand for personal care products like flavoured lip scrubs that blend functionality with indulgence.

In the short term, one of the main growth drivers is the rising popularity of compact, easy-to-use packaging such as lipstick-style lip scrubs. These provide convenience, hygiene, and portability, aligning with modern consumer lifestyles. A notable market opportunity lies in expanding herbal and vegan product lines targeting eco-conscious consumers who prefer sustainable beauty alternatives. Meanwhile, a strong trend shaping the market is the fusion of skincare and sensory appeal-brands are increasingly experimenting with innovative flavours, textures, and scents to enhance the lip care experience and attract a broader customer base.

Global Flavoured Lip Scrub Market Segmentation:
By Flavour: Fruity or Citrus, Herbal, Dessert, Tropical
Fruity or citrus flavours dominate the market, favored for their refreshing scent, pleasant taste, and natural moisturizing properties. Ingredients such as strawberry, orange, watermelon, and raspberry not only enhance the sensory experience but also add a subtle tint to the lips. Herbal flavours, including mint, aloe vera, and green tea, are the fastest-growing category as consumers gravitate toward products offering healing and rejuvenating effects. Their plant-based compositions also appeal to buyers seeking chemical-free solutions.

By Packaging Form: Jars, Tubes or Squeezes, Lipstick Form, Others
Lipstick-form lip scrubs hold the largest market share due to their convenience and innovative design. The retractable stick format allows precise application, minimizes mess, and prevents drying, making it ideal for travel-friendly usage. Tubes or squeeze forms are growing rapidly, offering controlled product use and minimizing waste. They appeal particularly to consumers who prefer hygienic and easy-to-apply products.

By Distribution Channel: Offline, Online
The online distribution segment leads the market, driven by the dominance of e-commerce platforms such as Amazon, Nykaa, and Sephora, along with brand-owned online stores. Attractive discounts, free samples, and promotional campaigns have further increased online sales. Offline channels-such as beauty salons, retail stores, and department outlets-are witnessing fast growth due to the personalized shopping experience and expert assistance in product selection.

Regional Insights
North America dominates the global market due to strong consumer awareness of skincare, the popularity of clean beauty movements, and the widespread availability of premium and organic lip care brands. Consumers in the region prioritize natural, vegan, and cruelty-free formulations, driving the demand for products like coconut, mint, and almond-flavoured lip scrubs.
Asia-Pacific is the fastest-growing region, fueled by an abundance of natural ingredients, a growing youth demographic, and the influence of Korean and Japanese skincare trends. Beauty-conscious consumers in India, China, South Korea, and Japan are increasingly adopting flavoured lip scrubs as part of daily skincare routines, while regional brands are innovating with fruit- and herb-based ingredients.

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Latest Trends and Developments
• Rise of DIY and organic lip care: Consumers are increasingly choosing organic and plant-based lip scrubs that use safe, edible ingredients like sugar, honey, and essential oils. Brands are leveraging this trend by introducing ready-to-use organic kits and DIY-style formulations.

• Personalization in beauty: Companies are developing customizable lip scrub options that allow users to choose their preferred flavours, fragrances, and levels of exfoliation, offering a more tailored beauty experience.
• Influencer and social media marketing: The growing influence of beauty content creators on platforms like Instagram, TikTok, and YouTube is propelling awareness and sales. Lip scrub "unboxing" and "texture test" videos have significantly boosted online visibility and consumer interest.

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Virtue Market Research stands at the forefront of strategic analysis, empowering businesses to navigate complex market landscapes with precision and confidence. Specializing in both syndicated and bespoke consulting services, we offer in-depth insights into the ever-evolving interplay between global demand and supply dynamics. Leveraging our expertise, businesses can identify emerging opportunities, discern critical trends, and make decisions that pave the way for future success."

This release was published on openPR.