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Paint by Numbers Trend Surges Across Europe as Finnish Retailer Expands to Meet Growing Demand

12-12-2025 05:25 PM CET | Consumer Goods & Retail

Press release from: Invecom Oy

Premium Paint by Numbers kits from Finland, now available across Europe.

Premium Paint by Numbers kits from Finland, now available across Europe.

Imatra, Finland - The paint by numbers trend has seen remarkable growth across Europe, with more adults turning to creative hobbies for relaxation and stress relief. Finnish retailer Paint by Numbers, which has become one of the leading destinations for number painting and diamond painting kits in the Nordics, is now expanding its operations with a dedicated European webstore.
A Growing Trend in Creative Wellness
The resurgence of paint by numbers among adults reflects a broader shift toward mindful, screen-free activities. What was once considered a children's hobby has evolved into a popular form of creative therapy, with enthusiasts appreciating its meditative qualities and the satisfaction of creating artwork without prior artistic skills.
"We've witnessed tremendous growth in Finland over the past few years, but what surprised us most was the increasing demand from customers across Europe," says Tuomas Marttinen, the founder of paintbynumbers.fi. "People are actively seeking ways to disconnect from digital screens and engage in something creative and calming. Paint by numbers offers exactly that - a relaxing activity that results in beautiful artwork you can proudly display."
From Nordic Success to European Expansion
Since establishing itself in the Finnish market through paintbynumbers.fi, the company has built a loyal customer base and received consistently positive feedback. The new European store now offers the same extensive selection of paint by numbers and diamond painting kits, now with faster shipping times and localized service for customers throughout Europe.
The product range includes hundreds of designs spanning landscapes, animals, famous artworks, and customized paint by numbers, catering to both beginners and experienced hobbyists.
About Paint by Numbers
Paint By Numbers is a Finnish company specializing in paint by numbers and diamond painting kits. With a focus on quality products and customer satisfaction, the company has grown to become a trusted name in the creative hobby market, earning hundreds of 5-star reviews from satisfied customers who value both the premium materials and the reliable Nordic service.
For more information:
European store: https://www.paintbynumbers.eu
Finnish store: https://www.paintbynumbers.fi

invecom oy /paintbynumbers.fi
Asemakatu 4 asema 14, 55700, imatra, Finland

Tuomas Marttinen
Karhumäenkatu 85, 55120, imatra, Finland
info@paintbynumbers.fi
+358408435129

paintbynumbers.fi (operated by Invecom Oy) is a Finnish e-commerce company dedicated to making art accessible to everyone, regardless of skill level. Founded on the principles of creative wellness and digital detox, the company provides high-quality DIY art kits that serve as a bridge between stress relief and creativity. Headquartered in Imatra, Finland, Invecom Oy is the legal entity behind the brand. The company operates two primary direct-to-consumer webstores: the market-leading Finnish platform (paintbynumbers.fi) and the European expansion store (paintbynumbers.eu).
The enterprise specializes in three core product categories:
-Paint by Numbers Kits: Complete sets including linen canvases, acrylic paints, and brushes.
-Diamond Painting: A growing category of mosaic-style art kits.
-Custom Art Kits: Personalized kits created from customers' own photographs, designed and processed in Finland.

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