United States Plant-based Probiotics Market to hit US$ 1382.3 million, led by North America 34% global market share| key players:- Danone S.A., Nestlé S.A., Yakult Honsha Co.

Plant-based Probiotics Market reached US$ 912.1 million in 2023 and is expected to reach US$ 1382.3 million by 2031, growing with a CAGR of 6.1% during the forecast period 2024-2031.

The Global Plant-Based Probiotics Market is growing due to rising consumer awareness of gut health, increasing demand for natural and vegan supplements, expansion of functional foods and beverages, and a shift toward healthier, sustainable lifestyle choices worldwide.

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United States: Key Industry Developments
✅ September 2025: General Mills launched a new line of plant-based probiotic yogurts targeting health-conscious consumers seeking dairy-free gut health options with clinically validated strains.

✅ April 2025: Danone introduced its new Activia plant-based probiotics range, expanding to dairy-free formats for lactose-intolerant and vegan consumers in the US market.

Japan: Key Industry Developments
✅ 2025 (Market Adoption): Japanese functional food producers increased focus on plant‐based probiotic ingredients within fermented beverages and fermented plant foods to align with local interest in digestive wellness and traditional fermentation culture.

✅ 2025 (Product Integration): Domestic brands integrated plant‐derived probiotics into ready‐to‐drink teas and kombucha‐style beverages for mainstream distribution in convenience stores and health specialty channels.

✅ 2025 (Innovation Collaboration): Japanese food and biotech companies collaborated on R&D for next‐gen plant probiotic strains optimized for gut health, anticipating demand from aging populations and health‐oriented younger consumers.

Recent M&A :-
✅ March 2025: European dairy group acquired a Nordic oat‐ and coconut‐based probiotic drink maker to expand its non‐dairy gut‐health portfolio.

✅ April 2025: Global supplements company bought a U.S. vegan probiotic capsule and gummy brand to grow specialty non‐dairy SKUs.

✅ June 2025: Asia‐Pacific conglomerate acquired a minority‐to‐control stake in a SE Asian soy‐ and rice‐based probiotic beverage start‐up for regional distribution.

✅ August 2025: Multinational beverage firm acquired a Latin American kombucha and fermented drink company to launch plant‐based probiotic drinks in NA and Europe.

✅ October 2025: Specialty nutraceuticals company acquired an EU B2B plant‐derived probiotic ingredient supplier to expand vegan and clean‐label offerings for food manufacturers.

The global plant-based probiotics market report would provide approximately 78 tables, 76 figures, and 219 Pages.

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Market Segmenatation-
By Product Type: Fermented vegetables/seeds lead, followed by fortified dairy alternatives; fruit juices, isolates, and others make up the rest.

By Ingredient Type: Bacteria dominate, yeast follows, and fungal strains hold a smaller growing share.

By Application: Immune health leads, digestive health is second, and general wellness maintains steady share.

Plant-based Probiotics Market - Regional Insights (2025)
1️⃣ North America - 34% market share
North America leads due to strong demand for vegan, clean-label functional foods, with the U.S. driving most sales through fortified beverages, supplements, and fermented plant-based products.

2️⃣ Europe - 29% market share
Europe holds a strong position supported by rising digestive-health awareness, strict clean-label standards, and rapid innovation in dairy-alternative probiotic yogurts and fermented vegetables.

3️⃣ Asia-Pacific - 27% market share
Asia-Pacific is the fastest-growing region, driven by traditional fermented foods, rising lactose intolerance, and large-scale investments in plant-based functional beverages.

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Key Market Drivers - Plant-Based Probiotics
Rising vegan and flexitarian population boosting demand for dairy-free probiotic alternatives.

Growing awareness of gut health and digestive wellness.

Lactose intolerance prevalence driving consumers toward plant-based options.

Clean-label and natural ingredient trends supporting fermented plant foods.

Innovation in plant-based yogurt, drinks, and supplements widening consumer choices.

Strong retail and e-commerce expansion increasing product accessibility.

Market Companies
The major global players in the market include Danone S.A., Nestlé S.A., Yakult Honsha Co., Ltd., Probi AB, Renew Life, BioGaia AB, General Mills, Inc., NutraScience Labs, ADM and IFF.

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About DataM Intelligence
DataM Intelligence is a renowned provider of market research, delivering deep insightsthrough pricing analysis, market share breakdowns, and competitive intelligence. Thecompany specializes in strategic reports that guide businesses in high-growth sectors suchas nutraceuticals and AI-driven health innovations.
To find out more, visit https://www.datamintelligence.com/ or follow us on Twitter,LinkedIn and Facebook.

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