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Jewelry-On Purpose Founder Linda Minckler Reports Significant Community Engagement as Business Marks Milestone Anniversary

12-12-2025 08:09 AM CET | Fashion, Lifestyle, Trends

Press release from: Jewelry-On Purpose

/ PR Agency: Brand Support 365
Linda Minckler, Owner/Solopreneur, Jewelry-On Purpose

Linda Minckler, Owner/Solopreneur, Jewelry-On Purpose

West Allis Solopreneur Turns Retirement Hobby into a Thriving Social Enterprise, Raising Funds for Local Charities Through Affordable Handcrafted Bracelets

What began as a retirement hobby has blossomed into a thriving local social enterprise. West Allis entrepreneur Linda Minckler is celebrating the first anniversary of her one-woman company, Jewelry-On Purpose, which creates handcrafted bracelets that directly fund local and national charitable organizations. Minckler reports significant community engagement and an expanded collection after a highly successful first year of raising awareness.

From Salon Chair to Social Enterprise

Minckler's entrepreneurial journey is a testament that retirement can be a launching pad rather than a stopping point. Her transition from a 44-year career in cosmetology to a jewelry designer provides the business with a unique foundation rooted in care.
"In the salon, I helped people look good on the outside," Minckler reflects. "Now, through these bracelets, I'm helping people feel good on the inside by knowing they're supporting causes that matter. I've been amazed by how many people are hungry for meaningful ways to support causes they care about."

Uniquely Purpose-Driven and Accessible

Jewelry-On Purpose's unique model ensures every purchase makes a difference. Linda Minckler offers handcrafted bracelets at an affordable $10, making it easy for customers to support causes they care about. The company is unique in offering an unusually wide, ever-expanding range of bracelets, each dedicated to raising awareness and funds for different causes.
Building on initial focus areas-including breast cancer awareness, human trafficking prevention, autism support, animal welfare, and bee conservation-Minckler has expanded her cause portfolio based on community needs. Recent additions include critical support for veterans' organizations, mental health awareness, and local food banks.
"The beauty of this business model is its flexibility," explains Minckler. "When customers approach me about causes close to their hearts, I can create custom pieces that speak to those specific needs while contributing to organizations doing important work."

Customer Stories Drive Local Impact

As a solopreneur, Linda manages the entire operation-from design and production to marketing and shipping. Despite being a one-woman show, awareness continues to grow alongside a wave of positive customer feedback, proving that small actions can create big change.
For example, a recent customer in the Milwaukee area ordered matching bracelets for her entire book club to wear in support of a member undergoing breast cancer treatment. Another purchased autism awareness bracelets for teachers at her son's school, generating both funds and conversation about acceptance.
"Every bracelet sold is a vote for a better world," says Minckler. "I'm dedicated to making a difference one bracelet at a time, and this journey has shown me that people want to shop with purpose."

Looking Ahead

As Jewelry-On Purpose enters its second year, Minckler remains committed to expanding her impact through listening to her customers and the needs of the community. While staying focused on her core mission of handcrafted, affordable bracelets for worthy causes, she is open to new opportunities that align with her values of community engagement and charitable giving.
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Linda Minckler, Owner/Solopreneur
Jewelry-On Purpose
12233 W. Harrison Pl. West Allis, WI 53227
Email: linda@jewelry-onpurpose.com
Phone: 262-765-3223
Website: https://www.jewelry-onpurpose.com

Founded one year ago by retired cosmetologist and solopreneur Linda Minckler, Jewelry-On Purpose creates handcrafted bracelets that support charitable causes. The company is unique in offering an unusually wide, ever-expanding range of affordable ($10) bracelets, each dedicated to raising both awareness and funds for organizations addressing issues ranging from health challenges to environmental concerns. Based in West Allis, Wisconsin, the company operates on the principle that fashion can be both beautiful and meaningful. Visit us at: https://www.jewelry-onpurpose.com

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