United States AI in Nutraceuticals Market to Hit $0.74 Billion by 2032 | Key Players - Nestlé Health Science, Danone S.A., BASF SE, Herbalife Nutrition Ltd

Leander, Texas and Tokyo, Japan - Dec.11.2025
As per DataM intelligence research report" Global AI in nutraceuticals market size reached US$ 1.32 billion in 2024 and is expected to reach US$ 2.48 billion by 2032, growing with a CAGR of 8.19% during the forecast period 2025-2032." AI-driven formulation and personalized wellness insights are transforming the nutraceutical industry.

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United States: Recent Industry Developments

✅ In November 2025, Brightseed discovered a novel bioactive for liver health using its "Forager" AI The AI mapped the molecular compounds in lesser-known plants to find the hit It accelerates the discovery of potent natural ingredients

✅ In October 2025, Nuritas launched a peptide ingredient for muscle recovery discovered by AI The peptide was identified from fava beans using machine learning prediction It brings pharma-style discovery to the supplement industry

✅ In September 2025, The Vitamin Shoppe introduced an AI-powered "Health Arc" assessment tool The tool analyzes lifestyle data to recommend a precise stack of supplements It enhances the personalized shopping experience for customers

✅ In August 2025, A U.S. regulatory consultant launched an AI tool for supplement label compliance The tool checks claims against FDA regulations to prevent warning letters It ensures safer marketing practices in the industry

Japan: Recent Industry Developments

✅ In December 2025, Kirin Holdings used AI to optimize the fermentation process of its immune ingredients The AI predicts the optimal conditions for bacterial growth to maximize yield It improves the production efficiency of functional ingredients

✅ In November 2025, Suntory Wellness deployed an AI chatbot for customer health counseling The bot provides 24/7 advice on supplement usage and lifestyle habits It strengthens customer engagement for the direct-to-consumer brand

✅ In October 2025, A Japanese startup used AI to develop a "bitterness blocking" formulation The AI modeled taste receptors to find natural compounds that mask bitter herbs It makes functional beverages more palatable for consumers

✅ In September 2025, Fancl Corporation used AI to analyze skin images for its beauty supplement research The analysis correlates skin changes with supplement intake to prove efficacy It provides visual evidence for "beauty from within" products

AI in Nutraceuticals Market: Drivers
AI in nutraceuticals is transforming product development, personalized nutrition, and consumer engagement. Machine learning and data analytics enable formulation optimization, predictive health insights, and targeted marketing strategies. AI supports clinical validation, ingredient selection, and supply chain management, enhancing operational efficiency and product effectiveness.

Market growth is driven by rising consumer interest in functional foods, dietary supplements, and preventive health. Integration of AI with e-commerce platforms, health tracking apps, and personalized wellness programs expands reach and engagement. Innovation in nutraceutical formulations, predictive efficacy modeling, and regulatory compliance positions AI as a key enabler of growth in the sector.

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AI in Nutraceuticals Market: Major Players
Nestlé Health Science, Danone S.A., BASF SE, Herbalife Nutrition Ltd., Ingredion Incorporated, Archer Daniels Midland Company (ADM), Yakult Honsha Co., Ltd., Otsuka Holdings Co., Ltd., Koninklijke DSM N.V., and NOW Health Group, Inc.

Segment Covered in the AI in Nutraceuticals Market:
By Product Type
The market is segmented into dietary supplements 60% and functional foods 40%. Dietary supplements dominate due to rising consumer focus on vitamins, minerals, and personalized health solutions. Functional foods grow steadily with AI-driven formulation, product innovation, and enhanced nutritional profiling. Increasing health awareness, chronic disease prevention, and demand for personalized nutrition drive market growth across both product types.

By Application
Applications include product formulation 25%, personalized nutrition 20%, quality control & safety assurance 20%, supply chain optimization 15%, and others 20%. Product formulation dominates due to AI-enabled prediction of ingredient interactions, bioavailability, and efficacy. Personalized nutrition grows steadily with AI-driven dietary recommendations and consumer profiling. Quality control and supply chain optimization expand adoption with predictive analytics and real-time monitoring, ensuring regulatory compliance and operational efficiency.

By Technology
Technologies include AI and machine learning 35%, natural language processing NLP 20%, computer vision 15%, predictive analytics 15%, deep learning 10%, and others 5%. AI and machine learning dominate due to applications in product design, formulation, and trend analysis. NLP, computer vision, and predictive analytics are increasingly used for regulatory monitoring, quality assessment, and process optimization. Continuous technological innovations accelerate adoption across the nutraceutical industry.

By Deployment Mode
Deployment modes include cloud-based AI solutions 65% and on-premise AI solutions 35%. Cloud-based deployment dominates due to scalability, remote accessibility, and integration with enterprise systems. On-premise solutions grow steadily with adoption in sensitive data environments and large manufacturing setups. Hybrid deployments are emerging to combine flexibility with data security.

Regional Analysis
North America - 40% Share
North America leads with 40% share due to high adoption of AI technologies, advanced nutraceutical manufacturing, and consumer demand for personalized nutrition. Dietary supplements dominate. Cloud-based AI solutions are preferred. Regulatory support, technological infrastructure, and consumer health awareness drive market growth.

Europe - 25% Share
Europe holds 25% share with adoption across Germany, France, UK, and Italy. Functional foods and dietary supplements are widely supported. Cloud-based AI solutions dominate. Product formulation and quality assurance applications lead. Innovation-driven nutraceutical research and regulatory compliance support market expansion.

Asia Pacific - 25% Share
Asia Pacific accounts for 25% share with rapid adoption in China, India, Japan, and South Korea. Dietary supplements dominate. Cloud-based AI deployment is preferred. Applications in personalized nutrition and product formulation grow steadily. Rising health awareness, e-commerce penetration, and functional food consumption drive regional growth.

Latin America - 5% Share
Latin America records 5% share with emerging adoption in Brazil, Mexico, and Argentina. Dietary supplements dominate. Cloud-based AI solutions are widely used. Product formulation and supply chain optimization are key applications. Increasing consumer awareness and investment in nutraceutical manufacturing support gradual growth.

Middle East and Africa - 5% Share
MEA holds 5% share with gradual adoption in UAE, Saudi Arabia, South Africa, and Egypt. Dietary supplements dominate. Cloud-based AI solutions lead. Personalized nutrition and quality assurance applications drive adoption. Investments in digital health and manufacturing modernization support regional market penetration.

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