Probiotics in Poultry Market Poised for Strong Growth to USD 1.39 Billion by 2031, Led by Asia-Pacific's Dominant Share | DataM Intelligence

The Global Probiotics in Poultry Market reached USD 931.1 million in 2022 and is projected to reach USD 1,387.5 million by 2031, growing at a CAGR of 5.1% during the forecast period 2024-2031. This robust growth is driven by the surging global demand for poultry meat and eggs, a significant regulatory and consumer-led shift away from antibiotic growth promoters (AGPs), the proven role of probiotics in enhancing gut health, immunity, and productivity, and the increasing adoption of sustainable and natural farming practices worldwide.

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Asia-Pacific: Key Industry Developments (Largest Region)
✅ November 2025: Adisseo, in partnership with a major Chinese agri-tech firm, launched a region-specific probiotic blend for heat-stressed layers in Southeast Asia. The formulation, proven in field trials to maintain egg production and shell quality during heatwaves, addresses a critical challenge for the world's largest egg-producing region.
✅ October 2025: The Indian government's National Livestock Mission announced subsidies for small and medium-scale poultry farmers to adopt probiotic-based feed premixes. The policy aims to reduce prophylactic antibiotic use and improve flock health, responding to rising domestic consumer awareness.
✅ September 2025: Asahi Group Holdings, Ltd. expanded production at its probiotics facility in Thailand, focusing on spore-forming Bacillus strains specifically for the Asian broiler market. The expansion targets the need for cost-effective, stable probiotics that can survive feed pelleting and the variable gut conditions of fast-growing birds.

North America: Key Industry Developments (Fastest Growing Region)
✅ November 2025: A consortium of leading U.S. integrators, including Tyson Foods and Pilgrim's Pride, established a joint research initiative with Chr. Hansen Holding A/S to develop and validate next-generation, multi-strain probiotic protocols for "No Antibiotics Ever" (NAE) broiler production, aiming to standardize best practices.
✅ October 2025: Purina Animal Nutrition LLC. (Land O'Lakes) unveiled its new "Gut-Smart" digital platform, integrating on-farm data with microbiome analysis to provide poultry producers with customized probiotic recommendations, moving beyond a one-size-fits-all approach to precision gut health management.
✅ September 2025: The U.S. Food and Drug Administration's (FDA) Center for Veterinary Medicine issued a "Guidance for Industry" document clarifying the data requirements for making zootechnical performance claims (e.g., improved feed conversion) for probiotic feed additives, providing clearer regulatory pathways for innovation.

Key Mergers and Acquisitions (2025):
✅ Kerry Group plc. acquires a pioneer in poultry microbiome sequencing: In October 2025, Kerry Group plc. strengthened its animal health division by acquiring a startup specializing in rapid, on-farm sequencing of poultry gut microbiomes. The acquisition aims to accelerate the development of highly targeted, evidence-based probiotic solutions.
✅ Evonik Industries partners with a major Asian distributor: In September 2025, Evonik Industries entered an exclusive long-term distribution agreement with a pan-Asian animal health company to market its proprietary Ecobiol® probiotic range across key markets in Southeast Asia, significantly expanding its commercial footprint in the high-growth region.

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Market Segmentation Analysis:
-By Product: Lactobacillus and Bacillus Lead with Dominant Shares
Lactobacillus strains are widely used for their proven efficacy in colonizing the upper gastrointestinal tract, producing lactic acid, and competitively excluding pathogens. They are a cornerstone in probiotics for layers and breeders.
Bacillus spore-forming bacteria are the fastest-growing segment, especially in broiler applications. Their exceptional stability during feed processing and storage, ability to survive the acidic stomach environment, and production of digestive enzymes make them highly effective for improving feed efficiency.

-By Application: Broilers Command Largest Portion
Broilers are the largest application segment, holding a substantial one-third share of the global market. The intensive, fast-growth nature of broiler production creates a critical need for probiotics to optimize gut health, enhance feed conversion ratio (FCR), and support bird health in antibiotic-reduced systems, directly impacting profitability.
Layers represent a high-value segment where probiotics are used to support long-term gut integrity, improve egg quality and shell strength, and maintain consistent production cycles.

-By Function: Gut Health and Immunity Top with Strong Demand
Gut Health is the foundational function, as a balanced gut microbiome is essential for optimal digestion, nutrient absorption, and creating a barrier against enteric pathogens like Salmonella and Clostridium.
Immunity is a critical and closely linked function. By modulating the gut-associated lymphoid tissue (GALT), probiotics enhance the bird's innate and adaptive immune responses, reducing disease incidence and the need for therapeutic interventions.

Growth Drivers:
1. Global Surge in Poultry Meat and Egg Consumption: Rising population, urbanization, and affordability are driving unprecedented demand for poultry protein, compelling producers to optimize flock health and productivity, for which probiotics are a key tool.
2. Stringent Regulations and Consumer Demand Against Antibiotics: The global crackdown on antibiotic growth promoters (AGPs) and rising consumer preference for "antibiotic-free" meat create a massive, structural demand for effective natural alternatives like probiotics to maintain animal health and performance.
3. Scientific Validation of Performance Benefits: A growing body of research consistently demonstrates that specific probiotic strains improve feed conversion ratios (FCR), increase weight gain, reduce mortality, and enhance egg production, providing a clear return on investment for producers.
4. Focus on Sustainable and Preventive Animal Husbandry: Probiotics align with the industry's shift towards preventative health management, reducing reliance on pharmaceuticals, minimizing environmental impact from excess nutrients, and supporting overall animal welfare.
5. Advancements in Strain Selection and Delivery Technologies: Continuous R&D is yielding more robust, targeted, and synergistic probiotic strains, while innovations in microencapsulation and stable formulations (like Evonik's Ecobiol Fizz tablets) improve product efficacy and ease of use.

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Regional Insights:
Asia-Pacific holds the largest market share, driven by its status as the world's largest producer and consumer of poultry. Massive production scales in China and India, coupled with rising incomes, urbanization, and government initiatives to improve food safety and reduce antibiotic use, are the primary growth catalysts in this region.
North America is the fastest-growing region, fueled by the rapid adoption of "No Antibiotics Ever" (NAE) production systems by major integrators, high consumer awareness, supportive regulatory trends, and significant investments in R&D and precision nutrition technologies by leading market players.

Key Players:
Chr. Hansen Holding A/S | DSM-Firmenich | Adisseo | Asahi Group Holdings, Ltd. | Evonik Industries AG | Lallemand Inc. | Kerry Group plc. | Purina Animal Nutrition LLC. (Land O'Lakes) | Provita Animal Health | Unique Biotech

Key Highlights (Top 5 Key Players) for Probiotics in Poultry Market:
1. Chr. Hansen Holding A/S is a global biotechnology leader and one of the pioneers in microbial solutions. Its unparalleled library of characterized bacterial strains and deep expertise in fermentation technology make it a premier supplier of high-quality, research-backed probiotics for poultry health and performance.
2. DSM-Firmenich combines world-leading vitamin and precision nutrition science with microbial capabilities. Its strength lies in developing synergistic solutions that combine probiotics with other nutrients (e.g., vitamins, enzymes) to address specific challenges like early chick development, heat stress, and immune support.
3. Adisseo, a leader in animal nutrition, leverages its strong position in methionine and enzymes to offer integrated nutritional packages. Its focus on application-oriented research ensures its probiotic solutions, like Alterion®, are specifically designed to deliver measurable improvements in key performance indicators like FCR in commercial poultry operations.
4. Lallemand Inc. is a specialist in yeast and bacteria, offering a unique portfolio that includes probiotics, yeast derivatives (postbiotics), and essential oils. This allows it to provide comprehensive gut health management programs that modulate the microbiome through multiple, complementary modes of action.
5. Evonik Industries AG excels in applying its chemical and biological engineering expertise to animal nutrition. Its Ecobiol® (spore-forming Bacillus) and GutCare® product lines are recognized for their scientific rigor, stability, and proven efficacy in enhancing productivity and supporting antibiotic reduction strategies in poultry.

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