United States Digestive Health Market 2031 | Growth Drivers, Key Players & Investment Opportunities

Market Size and Growth

Global Digestive Health Market reached US$ 49.1 billion in 2022 and is expected to reach US$ 94.3 billion by 2031, growing with a CAGR of 8.5% during the forecast period 2024-2031.

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Key Development:

United States: Recent Digestive Health Developments

✅ In December 2025, Microbiome Labs launched DigestMateTM, a 2‐in‐1 digestive enzyme + probiotic formula combining 14 broad‐spectrum enzymes with spore-forming probiotics and yeast aimed at supporting nutrient absorption and reducing bloating, gas, and digestive discomfort.

✅ In October 2025, Mirikizumab (brand name Omvoh) received expanded approval from the U.S. Food and Drug Administration (FDA) for treating adults with moderately to severely active Crohn's disease extending its earlier indication for ulcerative colitis.

✅ In mid‐2025, a next‐generation oral microbiome therapy dubbed EBX-102-02 showed early positive results (Phase 2a) for patients with constipation‐predominant irritable bowel syndrome (IBS‐C), improving stool consistency, abdominal pain, and abdominal discomfort.

✅ In August 2025, Nature Made announced a new gut‐health supplement lineup including Probiotic + Prebiotic fibre gumm!es combining a clinically studied probiotic strain with prebiotic fibre, designed for gentle daily digestive support.

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Japan: Recent Digestive Health Developments

✅ In November 2025, Yakult Honsha Co., Ltd. acquired a local probiotic‐supplement startup boosting its gut‐health and immune‐support portfolio and R&D capabilities.

✅ In October 2025, ILDONG Bioscience unveiled its "PPP Probiotics" lineup at Hi Japan 2025 advanced formulations combining probiotics, prebiotics, and postbiotics, including a heat‐stable spore‐forming strain aimed at supporting gut health and resilience.

✅ In 2025, Morinaga Milk Industry Co., Ltd. entered into a strategic partnership with a European biotech firm to co‐develop next‐generation probiotic strains tailored for Japanese consumers targeting digestive health especially for aging populations

✅ In May 2025, Nomura Dairy Products in partnership with Probi AB introduced "My Flora," Japan's first probiotic‐enhanced carrot juice, fortified with the clinically documented strain Lactiplantibacillus plantarum 299v (LP299V®), offering a convenient beverage‐based gut health solution.

✅ In March 2025, a research study published in Bioscience of Microbiota, Food and Health found that ingestion of indigestible cacao proteins helped improve bowel regularity and altered the gut microbiota in Japanese women suggesting everyday dietary components may positively influence digestive health.

✅ In early 2025, leading digestive‐health supplement companies in Japan expanded R&D and product portfolios targeting age-related digestive and immune health, reflecting a growing response to demographic shifts and increasing consumer demand for gut‐health products among older adults.

Key Players:

=> Bayer AG, NOW Foods, BASF SE, Pfizer Inc., Yakult Honsha Co., Ltd, Nestle S.A., Sanofi, Danone, AMD and Haleon Group of Companies.

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Key Segments:

By Ingredients

Probiotics dominate the market with 45% share, widely used for maintaining gut microbiota and digestive health. Prebiotics account for 25%, promoting the growth of beneficial bacteria. Digestive Enzymes hold 20%, aiding nutrient absorption and alleviating digestive discomfort. Other ingredients make up 10%, including herbal extracts and functional fibers.

By Type

Non-Alcoholic Beverages capture 30% share, driven by probiotic drinks and functional beverages. Dairy Products account for 25%, including yogurts and fermented milk products. Bakery and Cereals hold 15%, while Supplements (capsules, powders) contribute 20%. Others represent 10%, covering innovative formats such as functional snacks.

By Form

Capsules lead with 35% share, followed by Tablets at 25%. Chewable forms make up 15%, while Drops and Others account for 25%, catering to convenience and pediatric applications.

By Distribution Channel

Supermarkets & Hypermarkets dominate with 40% share, reflecting mass-market availability. Drug Stores & Pharmacies contribute 30%, trusted for health supplements. E-Commerce holds 20%, growing due to digital adoption and direct-to-consumer sales. Others make up 10%, including specialty health stores and clinics.

By Application

Intestinal Disorders represent 55% share, including IBS, constipation, and diarrhea management. Gut Health accounts for 45%, focused on wellness, immunity, and microbiome support.

By Region

North America - 35% Share
Market driven by high consumer awareness, health-conscious lifestyles, and supplement adoption.

Europe - 30% Share
Growth fueled by functional food trends, regulatory support, and aging population focusing on digestive wellness.

Asia Pacific - 20% Share
Emerging market with increasing urbanization, growing health awareness, and rising disposable income.

South America - 10% Share
Opportunities driven by expanding retail networks and consumer preference for functional foods.

Middle East & Africa - 5% Share
Niche market with gradual adoption of digestive health supplements and fortified foods.

FAQ

What is the current size of the Digestive Health Market?

A: In 2022, the Digestive Health Market was valued at US$ 49.1 billion , reflecting its strong industry presence.

Q2: How large is the Digestive Health Market expected to be by 2031?

A: By 2031, industry forecasts suggest the Digestive Health Market will grow to around US$ 94.3 billion , demonstrating significant expansion.

Q3: What is the growth rate of the Digestive Health Market?

A: The market is projected to expand at a compound annual growth rate (CAGR) of 8.5% during the forecast period from 2024 to 2031.

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