Assisted Reproductive Technology Market Driven by Advances in IVF and Cryopreservation - Persistence Market Research

The assisted reproductive technology (ART) market has entered a transformative era, driven by rising infertility rates, rapid advancements in reproductive science, and the global shift toward delayed parenthood. As medical practices evolve, ART continues to serve as a critical pathway for individuals and couples aiming to overcome fertility challenges. In 2024, the market was valued at US$28.4 billion and is projected to nearly double, reaching US$58.5 billion by 2031, supported by a strong CAGR of 9.2% during the forecast period. This robust expansion reflects not only technological sophistication but also changing societal perceptions and broader access to fertility solutions worldwide.

Several factors contribute to this accelerating market growth. Key drivers include elevated stress levels, obesity, environmental exposures, and lifestyle shifts, all of which are linked to reproductive complications. Furthermore, heightened awareness of infertility treatments and their expanding availability-especially in developing regions-continues to shape demand. Within the market, in vitro fertilization (IVF) stands out as the leading segment due to its proven success rates and continuous technological refinement. Geographically, Europe dominates the landscape, holding approximately 36% of the global market share, driven by supportive healthcare systems, high infertility prevalence, and government-backed fertility treatment initiatives.

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Key Highlights from the Report

• The rise in infertility rates and growing R&D in reproductive medicine are major market catalysts.
• Europe holds the largest share of the global ART market at approximately 36%.
• Genetic screening, fertility preservation, and cryopreservation represent major emerging trends.
• Adoption of preimplantation genetic testing (PGT) continues to gain traction for healthy embryo selection.
• Advanced egg and embryo freezing technologies are accelerating market expansion.
• Artificial intelligence (AI) is increasingly integrated into embryo selection to improve clinical success rates.

Market Segmentation Overview

Segmentation within the assisted reproductive technology market reflects the diverse range of clinical solutions and treatment pathways available for individuals confronting infertility. By product and technique, IVF remains the cornerstone of ART, capturing nearly 80% of the global market. Its dominance stems from continuous innovation-ranging from enhanced sperm selection methods to time-lapse imaging systems that offer deeper insights into embryo development. Artificial insemination continues to serve as a complementary technique, particularly in cases of mild infertility.

Beyond procedural techniques, segmentation by end-use underscores the role of fertility clinics, which account for about 70% of the global demand. These specialized centers have surged in relevance due to their expertise, affordability, and access to advanced equipment. Fertility clinics often offer comprehensive services-from diagnostics to in-house labs-making them more appealing than general hospitals for ART procedures. Meanwhile, hospitals are experiencing growing demand in developing regions where specialized centers remain limited, offering a crucial access point for ART services in countries with evolving healthcare infrastructure.

Further segmentation includes procedure type: fresh donor, fresh non-donor, frozen donor, and frozen non-donor cycles. Increasingly, frozen embryo transfers (FET) and donor egg cycles are gaining acceptance due to higher reliability, improved freezing techniques, and more favorable clinical outcomes. These evolving procedural choices reflect broadening patient needs and highlight the ways in which ART providers are tailoring services to optimize success rates.

Regional Insights

The global ART landscape shows strong regional variation, shaped by demographic trends, healthcare capabilities, and regulatory environments. Europe has firmly established itself as the leading region, accounting for 36% of global market revenues. The continent's dominance stems from a combination of high infertility prevalence, progressive healthcare policies, and widespread availability of fertility treatments. In the European Union alone, nearly 25 million people are affected by infertility, emphasizing the critical need for ART services. Additionally, public funding, structured treatment guidelines, and specialized care facilities enhance regional access to high-quality reproductive services.

North America continues to witness substantial market progress, supported by technologically advanced healthcare systems and high acceptance of assisted reproductive treatments. In the United States, ART accounts for about 2.1% of all births, signaling the widespread adoption and normalization of fertility treatments. Robust research, innovation pipelines, and the growing use of AI and genetics services further enhance market growth in this region.

In Asia Pacific, the ART market is expanding rapidly due to demographic trends, growing urban populations, and increased healthcare investment. Countries like Japan, India, and China are witnessing rising infertility rates, leading to a surge in ART treatment cycles. For instance, Japan alone conducted over 458,000 ART cycles, resulting in more than 60,000 births-a clear indicator of the region's burgeoning adoption. Asia Pacific's growth trajectory is supported by improving clinical standards and greater affordability compared to Western regions, positioning it as a major contributor to future market expansion.

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Market Drivers

A major driver for the assisted reproductive technology market is the escalating global incidence of infertility among both men and women. Changing lifestyles-with higher stress, sedentary habits, smoking, drinking, and rising obesity-significantly contribute to reproductive challenges. Data from the National Survey of Family Growth indicates that around 7% of women aged 15-44 in the U.S. experience infertility, while studies from the UK report that nearly 10% of men face fertility issues. These statistics highlight the widespread nature of infertility, making ART an essential healthcare service instead of a niche solution.

Technological progress also plays an integral role in accelerating market growth. Continued R&D efforts in reproductive medicine have led to innovations that improve success rates and enhance patient experience. Cutting-edge developments include time-lapse imaging, AI-powered embryo grading, improved culture media, and precision-based sperm selection techniques. Additionally, governments and NGOs across both developed and developing regions are improving access to fertility services through education, subsidies, and enhanced clinical standards. Together, these factors create strong momentum for sustained market expansion.

Market Restraints

Despite strong growth, the ART market faces notable restraints that hinder universal access. The foremost challenge is the high cost of ART procedures, including IVF, hormone therapies, diagnostic tests, and multiple treatment cycles. These expenses can accumulate rapidly, often amounting to thousands of dollars per cycle, making ART inaccessible for many individuals and couples without comprehensive insurance coverage. This cost barrier is particularly acute in countries with limited reimbursement policies and in regions where ART is considered elective rather than essential healthcare.

Health risks associated with ART pose another significant restraint. Treatments can result in conditions such as ovarian hyperstimulation syndrome (OHSS), complications from multiple pregnancies, and increased maternal health risks. Although medical practices have improved and regulatory frameworks are evolving to mitigate these risks, patient concerns persist. Ethical debates around embryo handling, genetic testing, and the commercialization of fertility treatments also create regulatory and social challenges that may limit broader adoption in some markets.

Market Opportunities

Even with existing challenges, the ART market offers immense opportunities driven by shifting social attitudes and rising awareness. Increased dialogue surrounding reproductive health has reduced stigma and encouraged more individuals to pursue fertility treatments earlier. Growing recognition of male infertility as a central factor in reproductive challenges has also broadened research and treatment options, enhancing market inclusiveness.

Technological opportunities-particularly in AI-driven embryo assessment, non-invasive diagnostics, cryopreservation, and personalized reproductive medicine-promise to redefine clinical outcomes. An expanding market for fertility preservation, especially among women choosing to delay pregnancy for personal or professional reasons, continues to stimulate demand. Emerging markets in Asia, Latin America, and the Middle East present additional opportunities due to rising healthcare investment, demographic trends, and expanding fertility clinic networks.

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Company Insights

• Merck KGaA
• Vitrolife AB
• CooperSurgical Inc.
• Hamilton Thorne Ltd.
• FUJIFILM Irvine Scientific
• Boston IVF
• Cook Medical Inc.
• Ferring Pharmaceuticals
• Genea Biomedx
• IVFtech ApS

Recent Developments

January 2024: Ivy Fertility partnered with SMP Pharmacy Solutions to strengthen patient support across its 13 reproductive centers.

February 2023: Bumrungrad International Hospital launched a comprehensive Fertility Center & IVF Clinic to enhance integrated ART services.

October 2023: Hamilton Thorne Ltd. acquired Genetics Medical Products and Genetics Services to expand its portfolio of advanced IVF devices.

Conclusion

The assisted reproductive technology market is poised for profound expansion as global infertility challenges intensify and reproductive science advances. With a forecasted value of US$58.5 billion by 2031, ART stands at the intersection of medical necessity, technological innovation, and shifting societal expectations. While high treatment costs and potential health risks continue to pose challenges, rising awareness, evolving clinical expertise, and breakthroughs in AI, genetics, and cryopreservation are rapidly redefining what is possible for individuals seeking parenthood. Supported by strong growth in Europe, North America, and Asia Pacific, the future of the ART market is one of increasing accessibility, improved success rates, and greater personalization-marking a transformative era in reproductive healthcare.

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