Baby Food and Functional Beverages are new Lucrative Applications in Omega-3 and Omega-6 Market

An alarming rise in the incidence of chronic degenerative diseases (CDDs) across the world has led consumers to increase their consumption of essential fatty acids. CDDs are the key cause of death in middle-aged and older people worldwide. Omega-3 fatty acids, also known as n-3 fatty acids, are essential fatty acids that aid metabolism; the human body cannot synthesize them indigenously. So is the case with Omega-6 fatty acids. While the richest sources of omega-3 fatty acids are fish oils, marine oils, algal oil, and flaxseed oil, omega-6 occurs abundantly in vegetable oils (rapeseed oil, soybean oil, sunflower oil, palm oil, and others).

The consumption of both these essential fatty acids is expected to rise at a remarkable rate over the foreseeable future as consumers become aware of their benefits. These perceptions, backed by research studies, have furthered consumer interest in global omega-3 and omega-6 market. As a result, omega-3 and omega-6 supplements and products abound in the market today.

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Health and Wellness Concerns Stimulate Demand for Omega-3 and Omega-6 Fatty Acids

Nutritional supplements meant to be consumed by adults constitute the better part of the global omega-3 and omega-6 market. Research has shown that the consumption of fatty acids can help keep hair, eyes, However, several baby products are now enriched with essential fatty acids. As a result, baby formula containing omega-3 and omega-6 essential fatty acids is proving to be a promising space. Recent studies have proven that essential fatty acids can aid the development of cognitive functions in infants. As a result, companies such as Abbott Laboratories and Nestle S.A. have already broadened their essential fatty acids product portfolio to include products targeted specifically at infants.

The demand for omega-3 and omega-6 fatty acids has not taken off in a big way in growth markets, especially those in the Asia Pacific region. Although the incidence of CDDs here is high, the awareness levels about the benefits of essential fatty acids remain low. This gap can be filled not just with products catering to consumer preferences and lifestyles here, but also via innovative marketing activities. Leading companies such as DSM, Arista Industries, Dean Foods, and Croda Healthcare have spotted this opportunity early on and are engaged in several promotional activities to improve awareness pertaining to omega-3 and omega-6 fatty acids.

Demand for Omega-3 and Omega-6 Highest in North America and Europe

Countries where the average consumer is aware about preventative healthcare have a higher demand for omega-6 and omega-3 fatty acids. This is the reason behind the dominance of North America and Europe in the global fatty acids products and supplements market. According to Countries such as the United States, Canada, United Kingdom, France, and Germany have a sizeable essential fatty acids market.

In these established markets, beverages fortified with essential fatty acids are the latest trend. In general, the demand for functional beverages is creating a multibillion dollar opportunity in developed countries. An omega-6 or omega-3 enriched beverage fits this space perfectly. All the same, the demand for omega-3 and omega-6 fatty acids continues to grow in rapidly developing countries such as China, India, Brazil, and Russia.

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