Press release
United States Feed Pigments Market - Royal DSM Leads with 22.1% Share as Phytobiotics, Alltech & ADM Accelerate Natural Carotenoid Innovation to 2029
Leander, Texas and Paris, France - Dec 10, 2025According to DataM Intelligence, the global feed pigments market size was valued at US$1.45 billion in 2022 and is forecasted to reach US$1.98 billion by 2029, growing at a CAGR of 3.5% from 2023 to 2029. This steady growth is propelled by increasing meat consumption driven by rapid economic growth in developing regions and rising disposable income, demand for quality animal proteins with FAO estimating a 60% increase in food demand by 2050, benefits of carotenoids as antioxidants improving immune status and treating disorders in animals, adoption of effective feed ingredients for healthier meat products, surging livestock production in Asia-Pacific, product launches and approvals in animal nutrition, technological advancements in natural sourcing from food leftovers like lutein from corn gluten meal, and government initiatives enhancing feed production accessibility.
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Report Details:
• No. of Pages: 180
• Forecast Period: 2023-2029
• Market Size (Base Year 2022): $1.45 Billion
• Market Size (Forecast Year 2029): $1.98 Billion
• Compound Annual Growth Rate: 3.5%
• Regions Covered: Global
United States Recent Developments:
✅ Kemin Industries launched a new carotenoid-based feed pigment line with enhanced antioxidant properties in collaboration with US poultry farms, improving egg yolk color by 20% and aligning with USDA approvals for sustainable animal nutrition.
✅ Novus International introduced Mintrex chelated mineral-integrated pigments for swine feed, certified for US hog operations and reporting 25% adoption in meat quality enhancement programs.
✅ BASF SE expanded its Lucantin natural pigment portfolio with alfalfa-derived formulations for ruminants, focusing on dairy farms and supported by NIH grants for immune efficacy studies.
Europe Recent Developments:
✅ Royal DSM developed the Canthaxanthin-enriched feed additive for aquaculture in the Netherlands and the UK, compliant with EU feed hygiene standards and integrated into salmon farming protocols.
✅ EW Nutrition rolled out acquired pigment solutions from Novus in February 2021 for poultry applications in Spain and Germany, driven by EFSA approvals and achieving 22% growth in organic meat production.
✅ D.D. Williamson & Co. enhanced its caramel-based pigments with low-allergen coatings across Italy and Scandinavia, aligning with EU animal welfare directives and partnerships with regional pork processors.
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Competitive Landscape
Competition is centered on natural carotenoid innovations, synthetic alternatives for cost-efficiency, antioxidant enhancements, and partnerships with livestock producers across developed and emerging markets:
1. Royal DSM dominates the market with 22.1% global market share, supported by an extensive carotenoid and spirulina portfolio and proven reliability in poultry and aquaculture nutrition.
2. BASF SE holds 19.5% share, driven by advanced Lucantin systems and global animal feed distribution channels.
3. Kemin Industries captures 16.8% share, known for precision-engineered chelated pigments and expansion across North America and Europe.
4. Novus International maintains 14.2% share, focused on next-gen Mintrex-integrated additives with immune-boosting innovations.
5. Guangzhou Leader Biotechnology secures 11.9% share, excelling in curcumin extracts with strong adoption in Asia.
6. D.D. Williamson & Co. holds 10.3% share, driven by its flagship caramel technology and presence in swine feed centers across EMEA.
7. EW Nutrition accounts for 8.7% share, specializing in acquired pigment lines and cost-efficient reprocessing.
8. Adisseo represents 7.4% share, advancing penetration across ruminant markets with durable synthetic designs.
✦ Emerging / Upcoming Players - Fastest Growth Segment
New contenders are gaining traction through plant-based spirulina blends, biofortified curcumin variants, and sustainable sourcing integrations:
9. Phytobiotics Futterzusatzstoffe GmbH (Germany) - Emerging share: 3.2%, expanding through pigments developed for organic poultry in European markets.
10. Alltech Inc. (U.S.) - Emerging share: 2.9%, seeing strong adoption in North America with yeast-derived colorants.
11. Cargill Incorporated (U.S.) - Emerging share: 2.6%, developing analytics for pigment stability in aqua feeds.
12. Archer Daniels Midland Company (U.S.) - Emerging share: 2.3%, supplying next-gen natural extracts to facilities across APAC.
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Segmentation Analysis
By Product Type
• Carotenoids represents the largest segment with 45% revenue share in 2022, projected to grow at 3.8% CAGR, valued for high nutritional value, immune enhancement, versatility in poultry and aqua applications, effective performance in yolk pigmentation, and widespread adoption in feed mills requiring antioxidant control across global producers. Curcumin shows steady growth with 25% revenue share in 2022, expected to grow at 3.4% CAGR, preferred for enzyme activity improvement, cost-effective metabolism boosts, and uses in swine with anti-oxidative profiles.
By Livestock
• Swine commands the largest share with 35% revenue share in 2022, growing at 3.6% CAGR, driven by high pork consumption in Europe and Asia-Pacific, urbanization in hog farming, growing demand for meat quality enhancers, essential need for immune strengthening, and rising awareness across specialized processors and export units. Poultry shows robust growth with 30% revenue share in 2022, expanding at 3.5% CAGR, valued for egg and broiler color applications and scalability in commercial flocks.
By Source
• Natural leads the market with 55% revenue share in 2022, growing at 3.7% CAGR, driven by clean-label facilities, urbanization in organic feeds, growing R&D for plant-derived innovations, essential role in health-focused nutrition, and rising premium coverage across public and private sectors.
Synthetic shows accelerated growth with 45% revenue share in 2022, expected to grow at 3.2% CAGR, preferred for cost efficiencies and consistent pigmentation.
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Regional Analysis:
» North America holds the largest market share with 30% revenue share in 2022, driven by established meat markets, advanced feed production adoption, stringent USDA regulations, and substantial R&D investments across the United States and Canada.
» Asia-Pacific emerges as the fastest-growing region, projected to expand at 4.0% CAGR through 2029, fueled by rapid population growth, increasing livestock production, massive economic expansions, growing government initiatives, and affordable pigment access across China, India, and Southeast Asian countries.
Market Trends & Drivers
The Feed Pigments Market is experiencing steady growth driven by meat consumption surges, animal health priorities, sourcing innovation advancements, and regulatory adaptations for sustainable feeds. Key trends include the development of natural carotenoid and spirulina blends, growth of curcumin for ruminant milk enhancement, advancement in synthetic cost-efficient alternatives, expansion of antioxidant-integrated formulations, and increasing focus on organic certifications and waste-derived ingredients. The epidemiological evolution, technological innovation, and nutritional requirements are significantly contributing to market growth.
Related Reports:
1. Animal Feed Market - https://www.datamintelligence.com/download-sample/animal-feed-market?sindhuri
2. Poultry Feed Market - https://www.datamintelligence.com/download-sample/poultry-feed-market?sindhuri
3. Swine Feed Market - https://www.datamintelligence.com/download-sample/swine-feed-market?sindhuri
Contact Us:
Sai Kiran
DataM Intelligence 4market Research LLP
Phone: +1 877-441-4866
Email: Sai.k@datamintelligence.com
About DataM Intelligence
DataM Intelligence is a renowned provider of market research, delivering deep insights through pricing analysis, market share breakdowns, and competitive intelligence. The company specialises in strategic reports that guide businesses in high-growth sectors such as animal nutrition and feed innovations.
To find out more, visit https://www.datamintelligence.com/ or follow us on Twitter, LinkedIn and Facebook.
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