United States Bone Broth Market to Hit $0.84 Billion by 2031, Driven by Functional Nutrition & Wellness Beverages

Leander, Texas and Tokyo, Japan - Dec.09.2025
As per DataM intelligence research report" The Global Bone Broth Market reached USD 1.7 billion in 2022 and is projected to witness lucrative growth by reaching up to USD 2.8 billion by 2031. The market is growing at a CAGR of 6.5% during the forecast period 2024-2031." Protein-rich, collagen-focused nutrition trends are driving adoption of bone broth products.

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United States: Recent Industry Developments

✅ In November 2025, Kettle & Fire introduced a new "Regenerative" bone broth line sourced from verified farms. The product highlights its positive impact on soil health and carbon sequestration. It appeals to the eco-conscious U.S. foodie demographic.

✅ In October 2025, Ancient Nutrition launched a bone broth protein powder with targeted support for sleep. The formula includes calming herbs like chamomile and lavender. It creates a new consumption occasion for bone broth in the evening routine.

✅ In September 2025, Epic Provisions (General Mills) expanded its ready-to-drink bone broth distribution. The shelf-stable jars are now available in convenience stores nationwide. It mainstreams bone broth as a healthy on-the-go snack option.

✅ In August 2025, Pacific Foods released a low-sodium bone broth for heart-conscious consumers. The product offers the gut health benefits of broth without the salt concern. It addresses a key barrier to adoption for older U.S. shoppers.

Japan: Recent Industry Developments

✅ In December 2025, Ariake Japan launched a concentrated "Craft Bone Broth" for the food service industry. The product allows ramen shops and izakayas to serve high-quality broth without long boiling times. It addresses the labor shortage in Japanese professional kitchens.

✅ In November 2025, Knorr (Ajinomoto) introduced a "Bone Broth & Vegetable" instant soup cup. The product markets collagen and protein content to health-conscious office workers. It brings the bone broth trend to the instant soup aisle in Japan.

✅ In October 2025, a Japanese beauty brand released a collagen-rich bone broth supplement jelly. The portable stick pack is designed for women to consume as a beauty snack. It fits the "edible beauty" culture prevalent in Japan.

✅ In September 2025, Maruha Nichiro partnered with a local farm to produce organic chicken bone broth. The premium product is sold in high-end supermarkets and department stores. It caters to the demand for domestic, safe, and high-quality food ingredients.

Bone Broth Market: Drivers
The bone broth market is growing as consumers gravitate toward natural, collagen-rich, and gut-supportive foods within clean-label and functional eating trends. Ready-to-drink broths, dehydrated powder formats, and culinary concentrates provide convenience while appealing to paleo, k€to, and wellness-oriented consumers. Claims around collagen peptides, amino-acid profiles, and digestive comfort drive product positioning for both culinary and health applications. Foodservice adoption in cafés, meal-kits, and premium grocery aisles increases accessibility and mainstream appeal.

Manufacturers invest in high-quality sourcing, slow-cooking extraction methods, and flavor development to differentiate offerings. Fortified broths with herbs, adaptogens, and targeted nutrients (e.g., electrolytes) expand functional use cases in hydration and recovery products. Sustainability in sourcing and transparent animal welfare practices are important for consumer trust. With broad culinary utility and rising interest in functional, gut-friendly foods, the bone broth market is positioned for continued expansion.

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Bone Broth Market: Major Players
Bare Bones Broth Co, LonoLife, Bonafide Provisions, Erie Bone Broth, Kettle & Fire, Inc, Left Coast Performance, Pacific Foods of Oregon LLC, Nutraholics, Ancient Brands LLC., Del Monte Foods Inc.

Segment Covered in the Bone Broth Market:
By Nature
The market is segmented into conventional 65% and organic 35%, with conventional dominating due to wider availability and lower cost. Organic bone broth is growing rapidly with increasing consumer preference for clean-label and natural products. Rising health consciousness supports demand across both categories. Fortified and functional variants are further boosting adoption in key markets.

By Source
Sources include chicken 45%, beef 40%, and fish 15%, with chicken dominating due to easy digestibility, popularity in functional foods, and nutritional content. Beef is widely used in diet supplements and pharmaceutical formulations. Fish-based broths are growing with the demand for omega-3-rich and specialty products. Multi-source products are also emerging to meet diverse consumer needs.

By Application
Applications include fortified food & beverage 40%, pharmaceuticals 20%, and diet supplements 40%, with fortified foods and diet supplements dominating due to functional benefits and wellness trends. Pharmaceuticals are gradually growing with clinical interest in collagen and protein content. Bone broth is increasingly incorporated into snacks, beverages, and health supplements. Growing adoption of clean-label and functional foods supports market expansion.

By Distribution Channel
Distribution channels include supermarkets/hypermarkets 40%, drug stores 20%, specialty stores 20%, and online sales 20%, with supermarkets dominating due to accessibility and bulk purchase options. Online sales are rapidly growing with e-commerce penetration and convenience. Specialty stores cater to premium and organic products. Multi-channel availability supports broad market reach.

Regional Analysis
North America - 35% Share
North America leads with 35% share driven by health-conscious consumers, growing di€tary supplement use, and e-commerce adoption in the U.S. and Canada. Chicken-based bone broth dominates. Fortified foods and diet supplements are key applications. Supermarkets and online stores lead distribution. Rising wellness trends and functional food adoption support growth.

Europe - 25% Share
Europe holds 25% share due to increasing functional food adoption, clean-label preference, and health awareness in Germany, UK, France, and Italy. Chicken and beef sources dominate. Fortified foods and diet supplements lead applications. Supermarkets and specialty stores are primary distribution channels. Organic and premium variants are gaining traction.

Asia Pacific - 20% Share
Asia Pacific accounts for 20% share driven by rising urbanization, growing middle-class population, and health supplement adoption in China, India, Japan, and Australia. Chicken-based broths dominate. Fortified foods and supplements are major applications. Supermarkets and online stores lead distribution. Increasing awareness of protein and collagen benefits supports market growth.

Latin America - 10% Share
Latin America holds 10% share due to increasing health and wellness awareness, supplement adoption, and retail expansion in Brazil, Mexico, and Argentina. Chicken and beef sources dominate. Fortified foods and supplements are key applications. Supermarkets and specialty stores lead distribution. Urbanization and functional food trends drive growth.

Middle East - 5% Share
The Middle East records 5% share driven by health-conscious consumers, growing retail infrastructure, and urban population in UAE, Saudi Arabia, and Qatar. Chicken-based broths dominate. Fortified foods and supplements are key applications. Supermarkets and online stores lead distribution. Premium and organic products are gaining traction.

Africa - 5% Share
Africa holds 5% share due to emerging health awareness, retail growth, and supplement adoption in South Africa, Nigeria, and Egypt. Chicken and beef sources dominate. Fortified foods and supplements are primary applications. Supermarkets and specialty stores lead distribution. Growing interest in functional nutrition supports gradual adoption.

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