Press release
United States Krill Oil Market to Reach $334.21 Million by 2031, Driven by Omega-3 Health Benefits & Marine Supplements
Krill Oil Market
As per DataM intelligence research report" Global Krill Oil Market reached US$ 271.43 million in 2023 and is expected to reach US$ 1,114.05 million by 2031, growing with a CAGR of 19.7% during the forecast period 2024-2031." Increasing omega-3 awareness and preference for phospholipid-rich formulations support krill oil demand.
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United States: Recent Industry Developments
✅ In November 2025, Kori Krill Oil launched a new "Mind & Body" formula with added nootropics. The product combines omega-3s with B-vitamins to target cognitive health. It expands the brand's reach into the brain health category in U.S. mass retail.
✅ In October 2025, Aker BioMarine released findings from a U.S. study on krill oil for joint health. The research showed significant reduction in knee pain for active adults. It positions krill oil as a dual-action supplement for heart and joints.
✅ In September 2025, Viva Naturals introduced a high-concentration krill oil softgel. The product delivers a higher dose of EPA/DHA per pill compared to standard fish oil. It appeals to U.S. consumers seeking potency and convenience.
✅ In August 2025, The Global Organization for EPA and DHA Omega-3s (GOED) hosted a summit on krill sustainability. Industry leaders highlighted the low bycatch and strict quota management of the fishery. It reassures U.S. retailers about the environmental ethics of stocking krill oil.
Japan: Recent Industry Developments
✅ In December 2025, Suntory Wellness reformulated its popular DHA&EPA supplement to include krill oil. The addition enhances the bioavailability of the omega-3s. It leverages the "absorption" benefit to differentiate in Japan's crowded supplement market.
✅ In November 2025, a major Japanese pet food company launched a premium line containing krill meal. The product markets the skin and coat benefits of astaxanthin and phospholipids for dogs. It taps into the humanization of pet care trend in Japan.
✅ In October 2025, Shiratori Pharmaceutical released a study on the beauty benefits of krill oil in Japanese women. The study linked intake to improved skin moisture and elasticity. It opens a new marketing angle for "nutricosmetics" in Japan.
✅ In September 2025, Nippon Suisan Kaisha (Nissui) expanded its B2B sales of high-grade krill oil. The company supplies raw material to domestic food and beverage manufacturers. It drives the inclusion of krill oil in functional foods beyond capsules.
Krill Oil Market: Drivers
Krill oil as an ingredient category continues to expand beyond Europe, supported by unique composition (phospholipid-bound omega-3s and astaxanthin) and differentiated health claims for cardiovascular and joint support. Sustainability and certification of Antarctic harvesting practices are central to consumer acceptance and long-term supply stability. Product innovation includes microencapsulated forms, combined anti-inflammatory blends, and synergy with joint-health actives to broaden clinical positioning. Manufacturers focus on purity, oxidative stability, and sensory masking to overcome taste and odor barriers in consumer formats.
Market growth channels span specialty nutraceutical retailers, mainstream pharmacies, and subscription wellness models, with premium pricing tied to clinical backing and sustainability credentials. Formulation partnerships and co-marketing with sports nutrition and bone/joint brands expand application scope. As omega-3 category segmentation deepens, krill oil maintains a premium niche with considerable growth potential when supported by science and sustainable sourcing.
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Krill Oil Market: Major Players
AKER BIOMARINE, Biocorp Co., Ltd., Rimfrost AS, NYO3 INTERNATIONAL AS, Onnit Labs, Inc., Transparent Labs, Nurtigold, Shandong Kangjing Marine Biotechnology Co., Ltd, Coastside Bio Resources, Reckitt Benckiser Group plc., Artic Light Products AS, and NWC Naturals Inc.
Segment Covered in the Krill Oil Market:
By Product Type
The market is segmented into capsules 50%, soft gels 40%, and others 10%, with capsules dominating due to convenience, accurate dosing, and widespread consumer preference. Soft gels are popular for bioavailability and ease of swallowing. Other product types include liquids and powder-based supplements. Rising awareness about cardiovascular, joint, and cognitive health drives adoption across all product types.
By Distribution Channel
Distribution channels include online stores 35%, supermarkets and hypermarkets 30%, departmental stores 15%, retail stores 15%, and others 5%, with online stores dominating due to convenience, product variety, and growing e-commerce adoption. Supermarkets and hypermarkets remain significant for impulse and bulk purchases. Departmental and retail stores cater to premium and niche consumers. Multi-channel availability ensures broad market reach.
Regional Analysis
North America - 40% Share
North America leads with 40% share driven by high health awareness, strong di€tary supplement consumption, and well-established retail and e-commerce channels in the U.S. and Canada. Capsules dominate product type. Online and supermarket distribution channels lead. Cardiovascular and joint health applications drive demand. Premium and specialty krill oil products are increasingly popular.
Europe - 25% Share
Europe holds 25% share due to growing health-conscious population, increasing supplement usage, and regulatory support in Germany, UK, France, and Italy. Capsules dominate. Online stores and supermarkets lead distribution. Cardiovascular and cognitive health are major applications. E-commerce growth supports wider adoption of krill oil products.
Asia Pacific - 20% Share
Asia Pacific accounts for 20% share driven by rising disposable income, urbanization, and increasing awareness of health supplements in China, India, Japan, and Australia. Capsules dominate. Online stores and supermarkets are primary distribution channels. Cardiovascular, joint, and cognitive health applications are key. E-commerce and modern retail channels support market growth.
Latin America - 7% Share
Latin America holds 7% share due to growing health supplement adoption and retail expansion in Brazil, Mexico, and Argentina. Capsules dominate. Online and supermarket channels lead distribution. Cardiovascular and joint health applications are significant. Urbanization and increasing consumer awareness support market growth.
Middle East - 5% Share
The Middle East records 5% share driven by rising health awareness, urban population growth, and retail development in UAE, Saudi Arabia, and Qatar. Capsules dominate. Online stores and supermarkets lead distribution. Cardiovascular and cognitive health are key applications. Premium krill oil products are gaining traction.
Africa - 3% Share
Africa holds 3% share due to limited awareness but growing health supplement demand in South Africa, Nigeria, and Egypt. Capsules dominate. Online and retail stores are primary distribution channels. Cardiovascular and joint health applications are key. Increasing awareness and urban retail growth support gradual market adoption.
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