Press release
ESCS and Tcell Announce Strategic Partnership to Launch a New Era of Interactive Gaming in Tajikistan
ESCS and Tcell formed a strategic partnership to embed ESCS's Unity-verified competitive gaming platform into Tcell's ecosystem, giving millions of users one-click tournaments and real-money rewards while offering developers and partners direct distribution and new monetization, in a deal supported by Astel Ventures.
ESCS (Esports Championship Services), an innovative platform for social gaming and tournaments, and Tcell, Tajikistan's leading telecommunications operator, have announced a strategic partnership [https://asiaplustj.info/en/news/tajikistan/society/20251208/tcell-and-escs-announce-strategic-partnership-to-launch-a-new-era-of-interactive-gaming-in-tajikistan]. The goal of this collaboration is to provide millions of Tcell subscribers with a unique, seamless competitive gaming experience, transforming the operator's mobile ecosystem into a central hub for esports and social gaming in the region.
Image: https://www.globalnewslines.com/uploads/2025/12/74281ae994c15295f9bb705b1fb10ff4.jpg
The partnership will integrate the powerful ESCS technology platform into Tcell's services. Subscribers will be able to join tournaments in a single click, invite friends to matches, and compete for real rewards directly from their smartphones-without complex setup or additional downloads.
Key Benefits of the Partnership:
For Tcell subscribers: Instant access to a competitive gaming ecosystem. The ability to create gaming clubs, communicate in real time, stream gameplay, and participate in tournaments in popular games with real rewards, boosting their status within the community.
For game developers and studios: A direct distribution and engagement channel to Tcell's multi-million-strong audience. Simple SDK integration enables tournament modes, reward systems, and social invites, significantly increasing player retention and monetization.
For the Tcell ecosystem: Strengthening the operator's position as a technology leader and creating a highly "sticky" digital service that increases subscriber engagement and loyalty, while opening new opportunities to monetize gaming traffic.
Ozodkhon Davlatshoev, Chief Executive Officer of Tcell, commented: "Our strategy is to constantly go beyond traditional telecom services and offer subscribers an ecosystem of digital opportunities. Partnering with ESCS is a logical step into the future, where games become the social fabric that brings people together. We are providing our infrastructure and audience so that every gamer in Tajikistan can easily find opponents, friends, and new emotions in a safe, cutting-edge environment. This will strengthen our leadership in building a mobile gaming environment in the country."
Ewgeniy Oganian, CEO of ESCS, added: "We created ESCS with the belief that 'play with me' should not just be a phrase, but an instant action. Tcell, as a market leader with enormous subscriber trust, is the ideal partner to take our platform to the next level. Together, we will build one of the most advanced and engaged gaming ecosystems in Tajikistan-where value is co-created by developers, platforms, and most importantly, by the players themselves. Our status as a Unity Verified Solution ensures that all infrastructure meets the highest standards of performance and security."
The ESCS platform, a Unity Verified Solution Partner, offers flexible tools that range from classic tournaments and entry-fee matches to transparent revenue-sharing models. Through the partnership with Tcell, partner platforms, creators, and media will be able to easily engage their audiences in gaming by using the operator's ecosystem as a reliable, high-speed gateway.
In the near term, the partners plan to launch the first pilot tournaments for Tcell subscribers and to integrate gaming features into the operator's flagship application.
Together, we will build one of the most advanced gaming ecosystems in Tajikistan, effectively democratizing esports. It will no longer be a closed club for the few, but an open opportunity for every subscriber to test their skills and earn real rewards.
Astel Ventures played an important role in facilitating this partnership, using its proprietary AI tool focused on identifying potential collaboration opportunities in business development and corporate finance for companies around the world.
Muboriz Muborakshoev, CEO of Astel Ventures, noted:
"We are very pleased to have played a role in structuring this partnership and enabling consumers to enjoy a more engaging and immersive experience. One of our core propositions is leveraging data, AI, and pattern recognition to dramatically accelerate and in many ways automate the process of identifying potential opportunities in business development, partnerships, and corporate finance."
About Tcell:
Tcell is Tajikistan's leading telecommunications operator, providing mobile communications, high-speed internet, and digital services to nearly 3 million subscribers. The company is known for its innovation, investment in network infrastructure development, and customer-centric approach. Website: https://www.tcell.tj/ru
About Astel Ventures:
Astel Ventures is an investor in technology companies. In addition, the company has built an "AI investment banker," used to automate corporate finance and business development activities. Website: https://astelventures.com/
About ESCS:
ESCS (Esports Championship Services) is a next-generation platform that turns any game into a social and competitive space. It allows developers, platforms, and content creators to easily implement tournaments, contests, leagues, and social features-building viral gaming communities and new monetization streams. ESCS is a Unity Verified Solution Partner.
Website: https://escs.io [https://escs.io/].
Media Contact
Company Name: ESCS Operations Inc.
Contact Person: Ewgeniy Oganian
Email: Send Email [http://www.universalpressrelease.com/?pr=escs-and-tcell-announce-strategic-partnership-to-launch-a-new-era-of-interactive-gaming-in-tajikistan]
Country: United States
Website: https://escs.io
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