Social Media Analytics Market Surge: Real-Time Dashboards, Influencer Tools to 2030 | Top Companies are IBM Corporation, Meltwater, Hootsuite Inc.

The Global Social Media Analytics Market reached US$ 7.5 billion in 2022 and is expected to reach US$ 45.3 billion by 2030, growing with a CAGR of 22.4% during the forecast period 2024-2031.

According to DataM Intelligence has published a new research report on "Social Media Analytics Market Size 2025". The report explores comprehensive and insightful Information about various key factors like Regional Growth, Segmentation, CAGR, Business Revenue Status of Top Key Players and Drivers. The purpose of this report is to provide a telescopic view of the current market size by value and volume, opportunities, and development status.

The Social Media Analytics Market provides tools that collect and analyze social data to extract consumer insights, sentiment, and competitive intelligence. Capabilities include trend detection, influencer analysis, campaign measurement, and crisis monitoring. Brands and agencies use these insights for marketing optimization, product development, and reputation management. Growth is fueled by data availability, real-time dashboards, and AI-driven natural language processing. Integration with CRM and BI platforms enhances decision-making. Privacy rules and platform API changes influence vendor strategies.

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➣ Recent Developments:

United States: Recent Industry Developments

✅ In July 2025, Meta launched an AI-enhanced Social Insights Suite that provides real-time sentiment tracking, competitor benchmarking, and predictive engagement analytics for brands across Facebook, Instagram, and Threads.

✅ In June 2025, Sprout Social introduced a next-gen analytics engine integrating generative AI for automated campaign summaries, audience behavior forecasting, and cross-platform performance optimization.

✅ In May 2025, Hootsuite partnered with Google Cloud to deploy advanced ML models that identify emerging trends and misinformation patterns across millions of social conversations daily.

Europe: Recent Industry Developments

✅ In July 2025, Brandwatch (UK) released its upgraded Consumer Intelligence Platform with emotion AI, enabling granular detection of nuanced sentiments, sarcasm, and brand perception shifts.

✅ In June 2025, Germany's Talkwalker launched an AI-driven real-time crisis monitoring module used by enterprises to detect virality spikes and mitigate brand reputation risks.

✅ In May 2025, France-based Ipsos introduced advanced audience segmentation tools leveraging demographic, psychographic, and behavioral data streams from major European social channels to support data-driven brand decisions.

Asia-Pacific: Recent Industry Developments

✅ In July 2025, India's Zoho Social added multilingual sentiment analytics for 12 regional languages, enabling brands to measure deeper cultural relevance and engagement in diverse markets.

✅ In June 2025, Japan's Rakuten Insight unveiled AI-powered influencer impact measurement tools to assess authenticity, follower quality, and ROI across social campaigns.

✅ In May 2025, Australia's Meltwater expanded its visual analytics capabilities, enabling recognition of brand logos, themes, and objects within millions of images and videos shared on social platforms.

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➣ Top Industry Players:

IBM Corporation, Meltwater, Hootsuite Inc., NetBase Quid, Inc., Qualtrics, Talkwalker Inc., Digimind, Sprout Social, Inc., Oracle Corporation and Brandwatch.

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➣ Market Segments:

By Component: Solutions, Services.

By Deployment: Cloud and On-Premise.

By Enterprise Type: Small and Medium-sized Enterprise, Large Enterprise.

By Function: Sentiment Analysis, Competitive Analysis, Hashtag Analysis and Others.

By Application: Sales & Marketing Management, Customer Experience Management, Risk Management & Fraud Detection and Others.

By End-User: BFSI, Media & Entertainment, Retail, IT & Telecom, Healthcare and Others.

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