United States Healthy Fruit And Vegetable Chips Market 2031 | Growth Drivers, Key Players & Investment Opportunities

Market Size and Growth

Global Healthy Fruit And Vegetable Chips Market reached USD 11.9 billion in 2022 and is expected to reach USD 21.8 billion by 2030 growing with a CAGR of 7.9% during the forecast period 2024-2031

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Key Development:

United States: Recent Industry Developments

✅ In September 2025, Healthy Crunch Snacks launched a new line of organic fruit and vegetable chips featuring spicy mango and cinnamon‐apple flavours, targeting health‐conscious consumers seeking clean‐label snack options.

✅ In August 2025, Green Snack Co. announced a strategic partnership with a local produce supplier to source organic vegetables for their vegetable‐chip range a move aimed at enhancing supply‐chain transparency and supporting sustainable agriculture.

✅ In July 2025, Snack Innovations Inc. completed the acquisition of Veggie Delight Snacks, expanding its footprint in the healthy‐snack segment and gaining access to a broader portfolio of vegetable‐chip products.

✅ In June 2025, Purely Plant‐Based Snacks introduced a baked‐vegetable‐chip range made from kale, sweet potato, and beetroot aligning with growing consumer preferences for plant‐based, nutrient‐dense, minimally processed snacks.

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Japan / Asia‐Pacific: Recent Industry Developments

✅ In September 2025, Nippon Veggie Snacks unveiled a new line of vegetable chips made from locally‐sourced root vegetables emphasising regional flavours and supporting domestic agriculture.

✅ In August 2025, Tokyo Snack Co. expanded its portfolio to include fruit and vegetable chips using Japanese fruits like yuzu and persimmon, aiming for a blend of traditional flavor profiles and modern healthy‐snack formats.

✅ In July 2025, Osaka Organic Snacks secured major investment from a domestic agricultural firm enabling scaling up production capacity for organic fruit & vegetable chips and expansion of distribution across Asia.

✅ In June 2025, Kyoto Green Snacks launched a new vegetable‐chip line featuring matcha‐flavoured kale and wasabi‐infused sweet potato chips, tapping into a growing trend of combining traditional Japanese ingredients with healthier snack formats.

Key Players:

=> Luke's Organic, Rhythm Foods, GoPure, Rare Fare Foods, LLC, Walmart (Great Value), Lantev, Plant Snacks, Rivera Foods, SENECA FOODS CORP. and SPARE SNACKS LIMITED.

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Key Segments:

By Fruit

Apple leads with 25% share, driven by widespread consumption, year-round availability, and strong retail presence across global supermarkets. Banana accounts for 20%, supported by affordability, high nutritional value, and consistent demand in both fresh and processed forms. Mango holds 15%, reflecting seasonal popularity, tropical fruit preference, and increasing export demand. Pineapple represents 10%, fueled by use in beverages, ready-to-eat products, and convenience-focused consumer trends. Coconut makes up 10%, driven by health trends, functional beverages, and cosmetic/food applications. Other fruits account for 20%, including exotic fruits, berries, and emerging superfruits catering to health-conscious consumers.

By Vegetable

Sweet potato leads with 15% share, supported by rising adoption in health foods, functional ingredients, and convenience products. Beetroot accounts for 10%, reflecting demand for natural colorants, nutrition, and wellness foods. Carrot holds 20%, fueled by juice, snack, and processed food applications. Tomato represents 25%, driven by widespread culinary use, processed products like sauces, and global production scale. Spinach accounts for 15%, supported by its nutritional value, use in ready-to-eat meals, and functional foods. Other vegetables make up 15%, including gourds, peppers, and leafy greens meeting diverse dietary preferences.

By Distribution Channel

Supermarkets and hypermarkets dominate with 45% share, driven by wide product variety, promotional campaigns, and consumer convenience. Specialty food stores hold 15%, supported by niche and premium fruit and vegetable offerings. Online sales account for 25%, reflecting rapid growth in e-commerce, home delivery, and subscription-based fresh produce models. Other channels make up 15%, including farmer's markets, wholesale suppliers, and foodservice distribution.

By Region

North America - 30% Share
North America leads with 30%, driven by high consumption of fresh and processed fruits and vegetables, well-established retail networks, and growing demand for organic and health-oriented produce in the U.S. and Canada.

Europe - 25% Share
Europe holds 25%, supported by consumer preference for fresh and processed produce, strong retail infrastructure, and adoption in Germany, France, U.K., Italy, and other key markets.

Asia Pacific - 25% Share
Asia Pacific accounts for 25%, fueled by rising population, increasing health awareness, and strong production of tropical and staple fruits and vegetables in China, India, Japan, and Southeast Asia.

South America - 10% Share
South America holds 10%, driven by regional production of tropical fruits and vegetables, export opportunities, and emerging retail and e-commerce channels in Brazil, Argentina, and neighboring countries.

Middle East & Africa - 10% Share
The Middle East & Africa represent 10%, supported by increasing urbanization, adoption of fresh and convenience produce, and expansion of retail chains in GCC countries, South Africa, and other regional hubs.

FAQ

What is the current size of the Healthy Fruit And Vegetable Chips Market?

A: In 2022, the Healthy Fruit And Vegetable Chips Market was valued at USD 11.9 billion, reflecting its strong industry presence.

Q2: How large is the Healthy Fruit And Vegetable Chips Market expected to be by 2030?

A: By 2030, industry forecasts suggest the Healthy Fruit And Vegetable Chips Market will grow to around USD 21.8 billion , demonstrating significant expansion.

Q3: What is the growth rate of the Healthy Fruit And Vegetable Chips Market?

A: The market is projected to expand at a compound annual growth rate (CAGR) of 7.9% during the forecast period from 2024 to 2031.

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