Why Banks Are Bleeding Money - And How Richardson Marketing Is Fixing the Analytics Crisis No One Wants to Talk About

A new analysis from Richardson Marketing reveals the real reason financial institutions struggle with growth: fragmented data, incomplete analytics, and marketing systems that don't talk to each other.
The Problem: Banking Marketing Is Breaking Down

Richardson Marketing and MarketingBanks.com has released new findings showing something most financial institutions already feel but rarely quantify: banking marketing has become so fragmented that most teams are flying blind.

According to the firm's 2025 Banking Marketing Performance Study -- which can be found at https://marketingbanks.com/2025-banking-marketing-performance-study/ -- more than half of banks surveyed say their customer data is stuck in disconnected systems. Another 57% report they cannot create a unified view of a customer journey across channels - even though they're investing heavily in digital outreach.

In short, banks are spending more than ever on marketing, and somehow understanding less.

GA4, Automation, CRM: Tools Everywhere - Insight Nowhere

The study found that nearly every bank has adopted modern analytics tools, with GA4 becoming standard after the sunset of Universal Analytics. But simply installing GA4 hasn't solved the core problem.

Most configurations are incomplete, tracking is inconsistent, funnels are broken, and important events are missing entirely. The result: flashy dashboards that don't answer basic questions.

The report also highlighted three recurring issues:

Data quality problems inside CRMs and marketing automation platforms.

Poor integration between systems, leaving teams with siloed insights.

Lack of multichannel attribution, leading to budgets being spent based on guesswork rather than evidence.

Many banks said they technically "have automation," but workflows are either outdated, irrelevant, or ignored because the data feeding them is unreliable.

"Banks Are Sitting on Gold They Can't Use"

Richardson Marketing summarized the findings bluntly:
Most banks aren't suffering from a lack of data. They're suffering from a lack of usable data.

Banks are gathering web analytics, app behavior, email performance, branch traffic signals, and CRM activities - but none of it connects in a way that helps answer the only questions that matter:

What brought the customer in?

What made them convert?

What keeps them loyal?

What product should they see next?

When those answers aren't clear, budgets balloon and efficiency collapses.

Where Richardson Marketing Comes In

Richardson Marketing, based in Las Vegas, specializes in turning chaotic data into a controllable growth engine. The company builds full-funnel analytics systems for financial institutions, with emphasis on:

GA4 architectures built around real KPIs - not generic templates.

CRM and automation systems that actually work because the underlying data is clean and connected.

Cross-channel attribution that shows exactly what drives deposits, loans, referrals, and digital product adoption.

Multichannel campaign frameworks that unify email, web, paid media, apps, and in-branch activity into one understandable flow.

Continuous optimization that keeps data accurate and actionable instead of letting it decay over time.

In plain terms: they make the numbers make sense.

Why This Matters Now

Banking competition is heating up as digital-only institutions, fintech apps, and AI-based financial tools chip away at traditional market share. The study warns that institutions relying on outdated tracking and siloed systems will lose ground quickly.

Banks that use integrated analytics and automation, however, see significant increases in product uptake, customer lifetime value, and retention - often in the double-digit range.

The Bottom Line

The Richardson Marketing study paints a clear picture:
The winners in banking over the next decade will be the institutions that get their data right.

Those who don't will keep spending more and understanding less.

For more information about Richardson Marketing, visit https://richardsonmktg.com/
.ng can fix both.

Richardson Marketing
3301 Spring Mountain Rd STE 2
Las Vegas NV 89102
https://richardsonmktg.com/
+1 (702) 487-5270

ABOUT RICHARDSON MARKETING

Richardson Marketing is a Las Vegas-based digital performance agency specializing in data-driven growth for financial institutions, banks, and credit unions. The company was built on a simple idea: most organizations collect data, but very few know how to turn it into something useful. Richardson Marketing closes that gap by designing full-funnel analytics systems, integrating CRM and automation platforms, and building marketing programs grounded in measurable results rather than guesswork.

Founded by Robert Richardson, the agency combines twenty years of hands-on experience across banking, fintech, and digital strategy. The team works with clients to create clear measurement frameworks, implement advanced tools like GA4, marketing automation, and multichannel attribution models, and develop campaigns that can be tested, optimized, and scaled with confidence.

Richardson Marketing's work spans everything from large-scale customer-acquisition programs to retention journeys inside CRM systems. The company is known for simplifying complex analytics ecosystems, cleaning and unifying customer data, and giving decision-makers the clarity they need to understand what is actually driving results.

In addition to its banking expertise, Richardson Marketing supports partners in retail, hospitality, e-commerce, and membership-based organizations. Across all industries, the mission is the same: build marketing systems that tell the truth, eliminate waste, and give clients a level of insight they've never had before.

To learn more, visit: https://richardsonmktg.com/

This release was published on openPR.