Luxury Car Rental Market Projected to Reach USD 70.32 Billion by 2030 on Back of SUV Demand, Digital Booking, and EV Push - Mordor Intelligence

Mordor Intelligence has published a new report on the Luxury Car Rental market offering a comprehensive analysis of trends, growth drivers, and future projections.
Introduction

The Luxury Car Rental market [https://www.mordorintelligence.com/industry-reports/luxury-car-rental-market?utm_source=abnewswire] is valued at USD 51.82 billion in 2025 and is forecast to reach USD 70.32 billion by 2030, expanding at a 6.31% CAGR.This growth reflects rising demand for premium travel experiences, expanding digital booking adoption, and a growing population of high-net-worth individuals seeking luxury mobility. As more travelersboth leisure and corporate opt for convenience and comfort, the luxury car rental market is witnessing a renewed surge.

In addition, evolving customer preferences, rising interest in sustainability, and the emergence of flexible rental models such as long-term subscriptions are reshaping the dynamics of the industry. With these tailwinds, the luxury car rental market size is poised to expand significantly, offering opportunity for rental operators and investors worldwide.

Key Market Trends

Growing Preference for SUVs:Within the luxury car rental market, Sport Utility Vehicles (SUVs) account for the largest share. In 2024, SUVs captured 38.41% of the market by vehicle style. Their popularity stems from spacious interiors, elevated seating, and flexibility features that appeal to families, groups, and travellers needing extra cargo space.

Shift to Digital Booking Channels:Digital booking channels are becoming increasingly central to how consumers access luxury rentals. In 2024, online reservations accounted for 47.65% of bookings. As mobile apps and aggregator platforms grow more user-friendly, they are drawing in younger and tech-savvy travelers who value convenience, speed, and flexibility.

Rise of Electric and Battery-Electric Vehicles (BEVs):While internal-combustion engine (ICE) vehicles continue to dominate the fleet (holding 76.61% of market share in 2024), battery-electric vehicles are gaining traction. The BEV segment is the fastest-growing fuel type, with a projected high growth rate through 2030.

Rise of Long-Term and Subscription Rentals:Short-term rentals have long been the backbone of luxury car rentals. In 2024, short-term hires accounted for 64.32% of the market by rental duration. However, rental demand is shifting: long-term rentals and subscription-based services are emerging as the fastest-growing segments, with a projected high growth rate through 2030.

Market Segmentation

By Vehicle Model Style

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Hatchback

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Sedan

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Sport Utility Vehicle (SUV)

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Multi-Purpose Vehicle (MPV)

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Sports & Super-car

By Rental Duration

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Short-term (Less Than 30 Days)

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Long-term / Subscription (More Than 30 Days)

By Booking Channel

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Online Direct (Own Website / App)

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Online Aggregator / OTA

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Offline Travel Agent / Walk-in

By Drive Type

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Self-drive

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Chauffeur-drive

By Propulsion Type

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Internal Combustion Engine

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Battery-Electric Vehicle

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Hybrid and Plug-in Hybrid Vehicle

By Customer Type

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Leisure Individual

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Corporate / MICE

By Service Location

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Airport

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Urban Downtown

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Resort / Tourist Hotspot

By Geography

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North America

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South America

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Europe

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Middle east&Africa

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Asia pacific

Key Players

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Enterprise Holdings Inc.

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The Hertz Corporation

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Avis Budget Group Inc.

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Sixt SE

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Europcar Mobility Group

Conclusion

The luxury car rental market is on a growth path, with market value expected to rise from USD 51.82 billion in 2025 to about USD 70.37 billion by 2030. This growth is underpinned by multiple overlapping trends: increasing demand for SUVs, rising adoption of digital booking platforms, growing interest in electric vehicles, and the expansion of flexible rental formats such as subscriptions and long-term hire.

As more affluent travelers both leisure and corporate seek convenience, status, and comfort in their mobility choices, luxury car rentals are becoming a mainstream alternative to ownership. The rise of EVs and environmentally conscious customers adds a new dimension, pushing rental operators to rethink their fleet strategies.

Get More insights: https://www.mordorintelligence.com/industry-reports/luxury-car-rental-market?utm_source=abnewswire

Industry Related Reports

GCC Car Rental Market [https://www.mordorintelligence.com/industry-reports/gcc-car-rental-market?utm_source=abnewswire] : The GCC car rental market is analyzed across multiple segments, including booking channels (online and offline), rental durations (short-term and long-term), vehicle types (such as hatchbacks, sedans, and others), and service types (self-drive and chauffeur-driven). The market is further segmented by end-users, encompassing individuals, corporate clients, SMEs, and other categories, as well as by country. Market forecasts are presented in terms of value (USD).

Germany Car Rental Market [https://www.mordorintelligence.com/industry-reports/germany-car-rental-market?utm_source=abnewswire]: The Germany car rental market is analyzed based on application type, booking type, and rental length. Specifically, it is segmented into leisure/tourism and business applications, offline and online booking channels, as well as short-term and long-term rental durations. The report provides the market size and forecast for these segments in terms of value (USD billion).

Car Rental Market [https://www.mordorintelligence.com/industry-reports/car-rental-market?utm_source=abnewswire] : The Car Rental Market is analyzed across multiple segments, including booking mode (offline and online), application (leisure and business), end user (self-drive individuals and others), vehicle type (mini & economy cars, compact & intermediate cars, and more), rental duration (short-term, medium-term, and long-term), and geography. Market forecasts are presented in terms of value (USD).

About Mordor Intelligence: Mordor Intelligence is a trusted partner for businesses seeking comprehensive and actionable market intelligence. Our global reach, expert team, and tailored solutions empower organizations and individuals to make informed decisions, navigate complex markets, and achieve their strategic goals.

With a team of over 550 domain experts and on-ground specialists spanning 150+ countries, Mordor Intelligence possesses a unique understanding of the global business landscape. This expertise translates into comprehensive syndicated and custom research reports covering a wide spectrum of industries, including aerospace & defense, agriculture, animal nutrition and wellness, automation, automotive, chemicals & materials, consumer goods & services, electronics, energy & power, financial services, food & beverages, healthcare, hospitality & tourism, information & communications technology, investment opportunities, and logistics.

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