Australian Luxury Brand Mickell Redefines Modern Mens Resortwear

Sydney, Australia, December 2025 Emerging Australian menswear label Mickèll, founded by entrepreneur Harry Humphrys, has officially launched its debut collection, the Signature Six, a line of tailored swim shorts designed to elevate the modern man's holiday wardrobe from beach to bar.

Inspired by the timeless style, warmth and charisma of Humphrys' late parents Mick and Ell, the brand blends contemporary luxury with a nostalgic European summer aesthetic. Mickèll introduces a new level of refinement to men's resortwear by creating swim shorts that look as sharp at a dinner reservation as they do poolside.

"Men deserve clothing that helps them feel confident, refined and effortlessly stylish," says founder Harry Humphrys. "Mickèll was created as a living tribute to my parents, who taught me the power of presence and dressing well. Every pair of shorts carries their legacy in its design."

The Signature Six capsule features six timeless colours: Deep Navy, Olive Grove, Sky Blue, Rockpool Grey, Coastal Sand and Black. Each pair is crafted with precision tailoring, refined hardware and Mickèll's signature side adjuster for a personalised fit. The silhouette is structured yet comfortable, offering a versatile piece that transitions seamlessly from day to night.

Mickèll's early growth has been driven through social media, community engagement and a strong presence at Sydney beach markets. The brand has already gained attention for its clean aesthetic, modern cuts and authentic storytelling. It resonates deeply with men aged 25 to 40 who value premium, minimal and versatile style.

With the launch of the Signature Six, Mickèll aims to set a new benchmark in Australian luxury resortwear while building a global identity rooted in sophistication, confidence and meaningful legacy.

Mickèll
It's not what you wear, it's how you wear it.

31 37 Pacific Parade
Dee Why
NSW 2099
Australia

Email: harry@mickell.com.au
Instagram: @mickell.hq
Website: www.mickell.com.au

Mickell is an emerging Australian menswear label specialising in tailored resortwear inspired by legacy confidence and modern minimalism. Founded in Sydney by Harry Humphrys the brand blends refined tailoring with contemporary design creating versatile pieces that elevate the modern mans wardrobe.

This release was published on openPR.