Beauty Devices Market Size Reaches USD 36.18 Billion in 2024 and Is Forecast to Hit USD 99.87 Billion by 2035: Comprehensive Global Outlook and Growth Analysis

The global beauty devices market continues to expand rapidly as consumers prioritize personal grooming, skincare, and at-home beauty solutions that offer professional-grade results. Driven by technological advancements, rising disposable incomes, and cultural emphasis on appearance, the sector is projected to experience sustained growth through 2035. According to industry estimates, the beauty devices market was valued at US$ 36,188.7 Mn in 2024 and is forecasted to reach US$ 99,873.0 Mn by 2035, advancing at an impressive CAGR of 9.7% between 2025 and 2035. With Asia-Pacific dominating global revenue share and skincare devices holding a leading segment position, the market is entering a new phase shaped by AI-driven personalization, connected devices, and expanded at-home usage.

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Market Size

In 2024, the beauty devices industry stood at US$ 36,188.7 Mn, reflecting strong year-over-year performance attributed to increased awareness of self-care and non-invasive cosmetic solutions. By 2035, this value is projected to nearly triple, reaching US$ 99,873.0 Mn, supported by heightened consumer awareness, product innovation, and widespread acceptance of home-use beauty technologies. The 9.7% CAGR underscores long-term growth potential, especially as brands integrate advanced features like AI-based skin analysis, IoT connectivity, and smart sensors into consumer-facing devices.

Market Overview

Beauty devices are widely used for skincare, haircare, body contouring, oral care, and overall aesthetic enhancement. The market includes products such as facial cleansing brushes, LED therapy devices, hair removal tools, microdermabrasion systems, and anti-aging devices. Adoption is accelerating both in professional settings-like dermatology clinics, salons, and spas-and among individual users seeking convenient, cost-effective beauty treatments at home.

A notable shift occurred post-2020 when consumers increasingly invested in self-care, resulting in a prolonged demand for advanced home beauty devices. The industry's growth is fueled by influencers, beauty bloggers, and social media platforms that promote technology-backed routines. Moreover, rising concerns related to aging, acne, hyperpigmentation, hair removal, and overall skin wellness have led consumers toward personalized solutions delivered through technologically advanced devices.

Key Market Growth Drivers

Rising Consumer Awareness of Personal Appearance

Consumers now view self-care and appearance enhancement as essential aspects of wellness. Data from the Office for National Statistics (ONS) shows that personal grooming treatments accounted for 1.6% of U.K. household spending in 2024, increasing steadily from 2023. This upward trend shows a clear cultural shift toward investing in grooming products that boost confidence and support mental well-being.

Younger generations, in particular, actively use beauty devices for acne reduction, anti-aging treatments, and skin rejuvenation. Social media pressures, aesthetic trends, and curated digital personas further contribute to heightened grooming awareness.

Increasing Demand for At-Home Beauty Solutions

The desire for salon-like results at home is transforming the market. According to the British Beauty Council's 2025 Value of Beauty report, the UK personal-care industry saw an 8% rise in consumer spending, reaching £32.4 Bn in 2024. Home-based beauty treatments offer cost savings, convenience, privacy, and customized experiences-which modern consumers seek.

Advances in device technology such as microcurrent therapy, LED panels, dermaplaning, and smart handheld tools have made self-application safe, accessible, and effective. Rising service costs at salons, time constraints, and increased preference for personalization are reinforcing demand for sophisticated home-use beauty devices.

Market Challenges & Opportunities

Challenges

High initial costs of advanced devices may limit mass adoption in price-sensitive markets.
Regulatory considerations for medical-grade or light-based therapies require strict compliance.
Safety concerns regarding improper home use may lead to consumer hesitation.
Strong competition and product commoditization may pressure mid-tier brands.

Opportunities

AI-driven personalization, enabling tailored skincare routines and real-time diagnostic insights.
IoT-enabled smart devices that track usage, improvements, and maintenance schedules.
Expansion in emerging economies with fast-growing middle-class populations.
Subscription-based beauty ecosystems, combining devices with replenishable skincare products.
Eco-friendly materials and sustainable solutions, aligning with conscious consumerism.

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Analysis of Key Players - Key Player Strategies

Leading companies in the beauty devices market include L'Oréal Group, Procter & Gamble Co., Panasonic Holdings Corporation, Koninklijke Philips N.V., FOREO, Nu Skin Enterprises, YA-MAN Ltd., Beurer GmbH, and Silk'n among others. Their strategies include:

Technology Integration and Product Innovation

Companies are investing heavily in AI, machine learning, and sensor technologies to deliver real-time skin diagnostics and personalized treatments. For example, L'Oréal continues integrating AI-based beauty science across product lines.

Strategic Partnerships and Acquisitions

Brands collaborate with dermatologists, skincare labs, and aesthetic tech firms to gain competitive advantages. Philips and Panasonic regularly partner with salon chains to strengthen brand visibility in professional markets.

Market Expansion in Asia-Pacific

Given the region's dominance with 29.4% global revenue share in 2024, companies are expanding product availability in China, India, South Korea, and Japan. YA-MAN Ltd. and FOREO have notably strong regional presences.

Omnichannel Distribution

Brands increasingly embrace hybrid sales models involving e-commerce, specialty stores, salons, and influencer-backed direct-to-consumer channels.

Recent Developments

June 2025: L'Oréal showcased its largest portfolio of tech-powered beauty innovations at Viva Technology in Paris, including AI-driven skincare diagnostics and sustainable ingredient solutions.

February 2025: Philips India launched the 2-in-1 Airstyler (BHA531/10), a hairstyling tool offering salon-quality blow-drying with 50% less hair breakage.

January 2025: L'Oréal Groupe introduced its L'Oréal Cell BioPrint, a portable lab-on-a-chip device that performs personalized skin analysis in five minutes and predicts ingredient responsiveness.

Investment Landscape and ROI Outlook

The beauty devices market offers strong investment prospects with its 9.7% CAGR trajectory and growing consumer shift toward at-home solutions. Venture capital interest is rising for companies offering AI-integrated devices, personalized skincare ecosystems, and sustainable product lines.

ROI potential remains high, especially in regions like Asia-Pacific where disposable incomes and beauty consciousness are rapidly increasing. Investors benefit from recurring revenue models through device-linked subscription skincare, replacement parts, and digital beauty memberships.

Market Segmentations

Product Type Segmentation

Skincare devices lead the market with 36.8% share in 2024 due to demand for anti-aging, acne treatment, LED therapy, and microdermabrasion tools. Growth is further supported by social media influence and rising concerns about skin health.

Haircare devices, bodycare devices, microcurrent devices, and light therapy products also represent growing categories fueled by consumer preference for non-invasive aesthetic treatments.

Regional Segmentation

Asia-Pacific remains the largest market with 29.4% share, driven by strong consumer spending, e-commerce penetration, and beauty-forward cultural trends.

In Australia, household spending on personal care grew by 12.9% in 2024, while in China, per-capita consumption expenditure reached 20,631 Yuan, an annual increase of 5.6%. These data points underscore a rising appetite for beauty technology.

Europe and North America are mature markets with high product awareness and premium device adoption, while Latin America and Middle East & Africa provide emerging growth opportunities.

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Gaining regional insights into consumer behavior and market penetration
Making informed business decisions supported by accurate forecasts and data-backed analysis

FAQs

How big was the global beauty devices market in 2024?
The market was valued at US$ 36,188.7 Mn in 2024.

What is the estimated size of the beauty devices market by 2035?
It is projected to reach US$ 99,873.0 Mn by 2035.

What factors are driving the market?
Key drivers include rising awareness of personal appearance and increased demand for at-home beauty solutions supported by technological advancements.

What will be the CAGR during 2025-2035?
The market is expected to grow at a CAGR of 9.7%.

Who are the major market players?
Leading companies include L'Oréal Group, Procter & Gamble, Panasonic, Philips, FOREO, Nu Skin Enterprises, YA-MAN Ltd., Beurer GmbH, Silk'n, Sciton Inc., Tria Beauty Inc., NuFACE, and others.

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