Press release
Animal Tracking Market to Reach USD 4.9 Billion by 2030, Growing at an 11.5% CAGR | GPS Tags Dominate with Rising Adoption in Livestock and Pet Safety | DataM Intelligence
Animal Tracking Market
According to DataM Intelligence, the Global Animal Tracking Market reached USD 2.1 billion in 2022 and is projected to reach USD 4.9 billion by 2030, expanding at a compound annual growth rate (CAGR) of 11.5% during the forecast period (2024-2031). Key growth drivers include the increasing adoption of precision livestock farming for productivity and herd health, rising concerns over animal theft and loss, growing demand for pet safety and connected companion care, and stringent government regulations regarding animal health monitoring and disease outbreak control.
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Report Details:
• Pages: 180
• Forecast Period: 2024-2031
• Market Size (2022): USD 2.1 Billion
• Market Size (2030): USD 4.9 Billion
• CAGR: 11.5%
• Coverage: Global
Global Recent Developments (Sept-Nov 2025):
• November 2025: DeLaval and Allflex (MSD Animal Health) launched a next-generation rumen bolus for cattle that integrates GPS location with continuous core body temperature and pH monitoring, transmitting real-time health alerts directly to farmer dashboards.
• October 2025: The European Union finalized new funding under its Common Agricultural Policy (CAP) to subsidize GPS tracking collars for sheep and goats to combat large-scale predation by wolves and lynx, driving adoption in pastoral regions.
• September 2025: FitBark and Whistle (part of Mars Petcare) introduced a new ultra-lightweight, solar-powered GPS tag for companion animals with a 30-day battery life and integrated AI behavior analysis to detect signs of anxiety or illness.
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Competitive Landscape
The market features a mix of specialized animal health companies, agricultural technology providers, and consumer electronics firms.
• MSD Animal Health (through Allflex) and DeLaval maintain a dominant position in the livestock segment with comprehensive electronic identification (EID) and tracking solutions for cattle management.
• Garmin Ltd. and FitBark are key players in the companion animal and equestrian sectors, offering consumer-focused GPS tracking collars and activity monitors.
• Datamars SA and Cerestar are prominent providers of RFID tags and readers for herd management and supply chain traceability in livestock.
• Laird (now part of DuPont) and Telit supply critical connectivity modules (cellular, satellite) that enable long-range tracking for a wide range of tracking device manufacturers.
• Kubota Corporation and John Deere are integrating animal tracking data into their broader precision agriculture platforms and farm management software.
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Segmentation Analysis
By Product:
o GPS Tags hold the dominant market position. Their ability to provide real-time, high-precision location data makes them indispensable for theft prevention, pasture management for livestock, and safety tracking for high-value animals like horses and pets.
o Electronic Tags (primarily RFID) form the foundational technology for mandatory animal identification and basic herd management across many regions.
o Argos Doppler Tags are specialized for tracking wide-ranging marine and migratory species in conservation and research applications.
By Deployment:
o Mobile Phones (via dedicated apps) are the leading deployment platform, offering farmers and pet owners convenient, on-the-go access to tracking data, alerts, and herd management tools.
o PCs remain crucial for detailed data analysis, historical reporting, and integration with other farm management software systems.
By Animal Type:
o Cattle is the largest segment due to the high economic value of individual animals, the scale of operations, and strong regulatory mandates for identification and traceability.
o Companion Animals (pets) is the fastest-growing segment, fueled by increasing pet humanization and spending on pet safety and wellness technology.
o Horses and Sheep are significant niche markets driven by theft prevention, breeding management, and, increasingly, conservation grazing projects.
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Regional Analysis:
North America is the largest market, supported by large-scale, technology-adoptive ranching and farming operations, high pet ownership rates, and stringent livestock traceability regulations.
Asia-Pacific is the fastest-growing region, driven by modernization of livestock farming in countries like China and Australia, government initiatives for animal disease control, and a rapidly expanding market for pet care products in urban centers.
Europe is a mature and significant market, characterized by some of the world's strictest regulations on animal identification, movement tracking, and welfare, which mandate the use of tracking technologies.
Market Trends & Drivers
The Animal Tracking Market is evolving beyond simple location monitoring towards integrated health and productivity management systems. Key trends include the convergence of GPS tracking with biometric sensors (temperature, activity, heart rate) for early disease detection; the use of Low-Power Wide-Area Network (LPWAN) technologies like LoRaWAN for cost-effective, long-range monitoring on large farms; the integration of tracking data with blockchain platforms for enhanced food safety and supply chain transparency; and the growing application of satellite IoT connectivity for tracking animals in remote, cellular-dead zones. The core drivers are the economic imperative to reduce livestock losses, the powerful trend of pet humanization, and global regulatory pressures for food safety and disease surveillance.
Related Reports:
1. Artificial Intelligence (AI) In Precision Livestock Farming Market - https://www.datamintelligence.com/research-report/artificial-intelligence-in-precision-livestock-farming-market?jd
2. Pet Tech Market - https://www.datamintelligence.com/research-report/pet-tech-market?jd
3. Brazil Agricultural IoT Market - https://www.datamintelligence.com/research-report/brazil-agricultural-iot-market?jd
Contact Us:
Sai Kiran
DataM Intelligence 4market Research LLP
Phone: +1 877-441-4866
Email: Sai.k@datamintelligence.com
About DataM Intelligence
DataM Intelligence is a renowned provider of market research, delivering deep insights through pricing analysis, market share breakdowns, and competitive intelligence. The company specialises in strategic reports that guide businesses in high-growth sectors such as nutraceuticals and AI-driven health innovations.
To find out more, visit https://www.datamintelligence.com/ or follow us on Twitter, LinkedIn and Facebook.
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