Press release
Device as a Service (DaaS) Market size to hit $2,602.5 Billion by 2035 | Top companies include HP Inc., Dell Technologies, Lenovo Group, Microsoft, Apple
Device as a Service (DaaS) Market
The Device as a Service (DaaS) market is undergoing a rapid transformation driven by the global shift toward subscription-based device procurement models, flexible workforce demands, and rising IT infrastructure complexities. In 2025, the market is valued at USD 196.2 billion, reflecting strong enterprise traction for modern device lifecycle management solutions. By 2035, the Device as a Service (DaaS) market size is projected to reach USD 2,602.5 billion, supported by a robust 29.5% CAGR between 2026 and 2035. Organizations are increasingly replacing traditional capital expenditure models with predictable, scalable service frameworks-positioning DaaS as a strategic pillar within modern workplace ecosystems.
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Regional Performance Highlights
North America dominates the global landscape, accounting for 41% of the market share during the forecast period. The region benefits from high enterprise digital maturity, strong adoption of hybrid work models, and the extensive presence of DaaS-driven OEMs and managed service providers. Advanced IT infrastructure and demand for improved cost optimization further strengthen North America's leadership.
Europe continues to experience accelerated adoption thanks to vigorous digital transformation initiatives, a thriving SME base, and EU-level incentives promoting efficient IT asset management. Sustainability mandates and the region's focus on circular economy solutions are pushing organizations to adopt service-based device consumption models.
Asia Pacific represents the fastest-advancing region, driven by rapid enterprise expansion, increasing IT modernization, and growing demand for flexible device management across emerging economies. With a projected 20.0% CAGR from 2026 to 2035, the region's growth is amplified by rising tech investments in India, China, Japan, and Southeast Asia.
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Market Segmentation
The desktop segment accounts for 42.5% of the market share during the forecast period, driven by strong adoption in BFSI, government, and large-scale enterprises requiring standardized, secure, and cost-efficient workstations. Desktops remain integral to sectors prioritizing processing power, durability, and centralized maintenance.
The enterprise sector emerges as the most dominant end-user category, representing 62.0% market share by 2035. Enterprises are leveraging the Device as a Service market to streamline device provisioning, improve security compliance, enhance employee productivity, and reduce total cost of ownership (TCO). DaaS programs support use cases such as large-scale hardware refresh cycles, remote workforce enablement, cybersecurity upgrades, analytics-driven lifecycle management, and sustainable device recycling.
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Top Market Trends
1. Surge in Hybrid and Remote Workforce Enablement: The global workforce has shifted toward hybrid operational models, accelerating demand for agile device procurement and lifecycle management. DaaS providers are responding with scalable subscription offerings supporting device upgrades, remote diagnostics, and logistics management across distributed teams.
Example: Major OEMs have introduced enhanced cloud-based platforms for real-time device health analytics, enabling IT teams to manage thousands of devices across global locations seamlessly.
2. Growing Integration of AI-Driven Device Management: AI and predictive analytics are transforming the Device as a Service market by enabling automated issue detection, proactive maintenance, and optimized device utilization. These capabilities reduce downtime and significantly cut IT overhead.
Recent Development: Several service providers launched AI-enhanced dashboards that forecast hardware failures and automate ticket creation, supporting smarter resource allocation.
3. Sustainability and Circular Economy Adoption: Enterprises are prioritizing eco-efficient device utilization, making sustainability a key trend. DaaS enables responsible recycling, refurbishing, and efficient lifecycle extension of devices-reducing e-waste and carbon footprints.
Notable Example: Over the past year, leading OEMs expanded their sustainability-driven DaaS programs, offering greener device procurement models that align with global environmental goals.
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Recent Company Developments
The Device as a Service (DaaS) market is shaped by established OEMs, emerging MSPs, and technology-driven innovators. The following companies have made notable moves over the past 12 months, contributing to market momentum:
1. HP Inc.- HP expanded its DaaS portfolio with enhanced predictive analytics features and broadened support for multi-OS device environments. The company also announced new strategic partnerships with enterprise cloud providers to streamline device provisioning.
2. Dell Technologies- Dell introduced a refreshed DaaS suite with sustainability-centric device lifecycle management offerings. Recent investments focus on strengthening AI-powered remote management and expanding device-as-a-service coverage to mid-market businesses.
3. Lenovo Group- Lenovo launched advanced device subscription packages tailored to AI PCs and mobile ecosystems. The company also executed new collaborations with cybersecurity firms to enhance zero-trust device management.
4. Microsoft- Microsoft expanded its Windows 365 and Cloud PC ecosystem, allowing seamless integration with DaaS solutions. Recent policy updates support hybrid cloud-device frameworks, improving workforce mobility and access security.
5. Apple- Apple deepened its collaboration with enterprise mobility vendors, supporting broader iPhone, iPad, and Mac deployment through subscription-based models. Its focus on data privacy continues to attract regulated industries.
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Related News:
https://www.linkedin.com/pulse/why-video-service-market-gaining-momentum-across-industries-sfjzf/
https://www.linkedin.com/pulse/how-extended-reality-changing-way-we-work-live-biohealth-trends-ipbgf/
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