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Personalized Beauty Trends Fuel Growth in the Global Hair Salon Services Market: Set to Reach USD 306.71 Billion by 2035 at 3.53% CAGR

12-04-2025 02:02 PM CET | Consumer Goods & Retail

Press release from: Market Research Future (MRFR)

Hair Salon Services Market

Hair Salon Services Market

The global Hair Salon Services Market is experiencing steady, long-term expansion driven by rising beauty consciousness, evolving fashion trends, and growing demand for personalized hair care solutions. With the market expected to rise from USD 216.76 billion in 2025 to USD 306.71 billion by 2035, and advancing at a CAGR of 3.53% from 2024 to 2035, the industry continues to reflect the evolving needs of consumers across the world. Trends in the hairdressers market, hair salon market, and broader beauty salon market signal a transformative period fueled by digitalization, specialized services, and premium experiences.

A key contributor to this growth is the shift toward tailored styling and individualized hair treatment options. Modern consumers increasingly prefer salons that offer customized services such as personalized haircuts, advanced coloring techniques, scalp care therapies, and premium styling. This demand has intensified competition within the hair salon industry, pushing brands to innovate through technology, training, service diversification, and high-quality product integration.

Competitive Landscape & Key Players
Prominent companies influencing the global market include Great Clips (US), Supercuts (US), Sport Clips (US), Regis Corporation (US), Hair Cuttery (US), Fantastic Sams (US), Cost Cutters (US), and TGF Hair Salon (US). These brands continue to expand their service offerings while focusing on affordability, convenience, and consistent quality. Strategic investments in digital booking systems, salon automation, and loyalty programs are helping leaders strengthen their position as salon industry trends evolve.

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Backed by historical data from 2019-2024, the forecast period from 2025-2035 showcases an industry fueled by rising beauty care spending, lifestyle changes, and increased consumer interest in premium grooming services. Hair coloring, keratin treatments, hair spas, and luxury styling sessions continue to gain popularity, especially among younger demographics influenced by social media trends, celebrity styles, and online beauty content.

The global market spans North America, Europe, APAC, South America, and the Middle East & Africa (MEA). North America dominates due to high service spending and the strong presence of established salon chains. Europe follows closely, with a strong culture of fashion-forward grooming and premium salon services. Meanwhile, APAC is the fastest-growing region, driven by rising disposable incomes, a booming middle class, and significant demand for modern grooming services. South America and MEA show steady growth as salon infrastructure and consumer awareness improve across emerging economies.

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Key Market Drivers: Personalization, Innovation & Digital Transformation
Personalization is the most influential factor shaping the hair salon industry today. Consumers increasingly expect tailored experiences that reflect their personal style, hair type, and lifestyle. This shift is driving salons to adopt AI-enabled analysis tools, offer specialized treatments, and use premium-grade products tailored to individual needs.

Digital transformation is another major market catalyst. The integration of advanced digital booking systems, online appointment management, virtual consultations, and automated reminders enhances convenience and strengthens customer engagement. Many salons also leverage social media platforms for marketing, showcasing work, and attracting younger consumers seeking trendy styles and unique makeovers.

Sustainability is a growing priority within the beauty salon market. Environmentally conscious consumers are opting for salons that use eco-friendly products, cruelty-free brands, and low-chemical treatments. This shift encourages salons to adjust their product selections and highlight green beauty alternatives.

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Market Segmentation Overview
Based on typical segmentation categories used in the hair salon services industry, the market can be divided into:
• By Service Type:
Haircutting, Hair Coloring, Hair Styling, Hair Treatments, Keratin & Smoothing Services, Hair Spa, Extensions & Hair Rebonding
• By Gender:
Male, Female, Unisex
• By Service Category:
Premium Salons, Mid-Range Salons, Budget/Value Salons
• By End-User Preference:
Walk-in Customers, Appointment-Based Customers
• By Distribution/Service Model:
Salon Chains, Independent Salons, Home-Based Services, Mobile Salons
These segments reflect evolving consumer needs, with premium and specialized services gaining the strongest traction.

Opportunities & Emerging Trends
Significant opportunities lie in integrating digital technology to elevate the customer experience. Online scheduling tools, AI-driven hair assessments, and customized service recommendations are helping salons streamline operations and build customer loyalty. The growing popularity of mobile salon services and home grooming appointments offers additional growth avenues.

Another emerging trend is the rise of male grooming. Men are increasingly seeking professional haircuts, beard grooming, scalp treatments, and styling services-expanding the addressable market for hair salons worldwide.

Premiumization is also shaping consumer behavior. Luxury treatments, organic hair products, and high-end styling tools are gaining popularity, especially among affluent and urban populations. At the same time, quick-service and express salons continue to attract busy customers seeking efficient, affordable grooming options.

Market Outlook
The Hair Salon Services Market is on a steady upward trajectory, expected to reach USD 306.71 billion by 2035. With increasing personalization, tech integration, sustainability awareness, and evolving fashion preferences, the hair salon market and the broader salon industry are set for continued transformation. Companies that embrace innovation, digital solutions, and tailored customer experiences will be best positioned to thrive over the next decade.

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