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Healthy Snacks Market Expands to USD 141.6 Billion by 2030 with 6.1% CAGR; North America Leads; Major Players Include PepsiCo, General Mills, and Mondelez

12-03-2025 11:15 AM CET | Food & Beverage

Press release from: DataM intelligence 4 Market Research LLP

Healthy Snacks

Healthy Snacks

The Global Healthy Snacks Market reached US$ 88.2 billion in 2022 and is projected to reach US$ 141.6 billion by 2030, growing at a CAGR of 6.1 percent during the forecast period 2024-2031. Healthy snacks, including meat snacks, nuts and seeds, dried fruits, trail mixes, cereal bars and granola bars, are increasingly becoming a preferred choice among consumers seeking convenient yet nutritious food options. Rising health awareness, clean-label preferences and the shift toward functional ingredients are significantly influencing the adoption of healthier snacking habits.

The market is further supported by growing interest in weight management, improved digestion and overall wellness. Healthy snacks offer additional nutrients, support better cognitive function and contribute to reducing risks associated with lifestyle diseases such as heart conditions and diabetes. As consumers prioritize balanced diets and mindful eating, demand for fortified, low-sugar, plant-based and protein-rich snacks continues to rise, positioning the healthy snacks sector for strong growth through the forecast period.

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The Healthy Snacks Market includes nutritious, minimally processed snack products formulated to offer convenient, better-for-you alternatives that support balanced diets, active lifestyles and growing consumer demand for clean-label ingredients.

Key Developments

United States
✅ October 2025: U.S. food companies launched clean-label healthy snacks featuring plant-based proteins, low-sugar formulations, and functional ingredients such as probiotics and adaptogens.

✅ August 2025: American retailers expanded private-label healthy snack assortments, including gluten-free, and organic options to meet rising consumer demand for nutritious convenience foods.

✅ April 2025: U.S. health-focused brands adopted sustainable packaging solutions-compostable films and recyclable pouches-to align with ESG commitments and consumer preferences.

Global
✅ September 2025: European manufacturers introduced high-fiber, low-sodium snack products that comply with new EU food reformulation guidelines aimed at reducing sugar and salt intake.

✅ June 2025: Asia-Pacific snack producers incorporated regional superfoods such as matcha, turmeric, seaweed, and chia into healthy snack lines to target wellness-conscious consumers.

✅ February 2025: Global CPG companies expanded functional snack portfolios featuring energy-boosting, immunity-supporting, and gut-health-enhancing ingredients.

Mergers & Acquisitions

United States
✅ May 2025: A leading U.S. snack manufacturer acquired a plant-based snack startup specializing in protein-rich, allergen-free products to strengthen its better-for-you offerings.

Global
✅ January 2025: A European food conglomerate acquired a natural ingredients company to improve its healthy snack formulations and clean-label ingredient sourcing.

✅ March 2025: An Asia-Pacific nutrition brand partnered with a global retail chain to co-develop region-specific healthy snack products for international distribution.

Key Players
Kind LLC | B&G Foods Inc. | Hormel Food Corporation | Mondelez International | General Mills Inc. | Tyson Foods Inc. | The Kellogg Company | PepsiCo Inc. | Nestlé S.A. | Unilever Plc

Key Highlights
• Kind LLC - Holds an estimated 8.6% share, driven by its strong portfolio of healthy snack bars, clean-label positioning, and expanding distribution across retail and online channels.

• B&G Foods Inc. - Accounts for around 6.4% share, supported by its diversified snack brands, strategic acquisitions, and growing presence in packaged functional foods.

• Hormel Food Corporation - Maintains approximately 7.9% share, fueled by its protein-rich snacks, innovative product extensions, and robust retail partnerships.

• Mondelez International - Represents nearly 14.7% share, backed by its global leadership in snack foods, strong brand equity, and extensive presence across biscuits, bars, and confectionery segments.

• General Mills Inc. - Holds about 9.8% share, driven by its expanding health-focused snack offerings, strong distribution networks, and consumer demand for convenient ready-to-eat products.

• Tyson Foods Inc. - Accounts for around 7.1% share, supported by its protein-based snack innovations and increasing demand for high-protein, ready-to-consume snacks.

• The Kellogg Company - Maintains about 10.3% share, fueled by its well-established snack brands, continuous product innovation, and global retail dominance.

• PepsiCo Inc. - Holds an estimated 16.2% share, driven by its extensive snack portfolio, strong marketing capabilities, and global leadership in convenient foods and beverages.

• Nestlé S.A. - Represents roughly 12.5% share, supported by its expanding functional and nutritional snack offerings and strong presence in international markets.

• Unilever Plc - Accounts for approximately 6.5% share, backed by its growing focus on sustainable snacks, plant-based product lines, and innovation in consumer health categories.

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Market Drivers

- Rising consumer preference for nutritious, clean-label, and minimally processed food products.

- Growing awareness of lifestyle-related diseases driving demand for low-sugar, high-protein, and functional snacks.

- Increasing adoption of on-the-go snacking habits among working professionals and millennials.

- Expansion of plant-based and allergen-free snack options appealing to health-conscious consumers.

- Growth of e-commerce and direct-to-consumer (D2C) channels boosting premium healthy snack sales.

- Rising influence of fitness culture and diet-specific trends such as vegan, and gluten-free.

- Increasing innovation in natural ingredients, fortified snacks, and portion-controlled packaging.

Industry Developments

- Launch of protein-rich, fiber-packed, and immunity-boosting snack varieties by major food manufacturers.

- Strategic acquisitions of health-focused snack brands by global FMCG companies to expand product portfolios.

- Growth of clean-label product lines featuring organic, non-GMO, and preservative-free ingredients.

- Increased use of sustainable packaging and eco-friendly materials in snack products.

- Expansion of functional snack categories including probiotic chips, vitamin-infused bars, and superfood blends.

- Rising development of plant-based snacks made from chickpeas, lentils, quinoa, and seaweed.

- Partnerships between food tech startups and retailers to introduce innovative healthy snack formats.

Regional Insights

North America - 40% driven by "high consumer demand for clean-label snacks, strong presence of premium health food brands, and rising preference for protein-rich and low-sugar options."

Europe - 30% supported by "growing focus on sustainable, organic snacking, strict nutritional standards, and increasing adoption of plant-based snack products."

Asia Pacific - 25% fueled by "expanding urban population, rising health awareness, and increasing demand for convenient, nutrient-rich snacks across China, India, and Southeast Asia."

Latin America - 3% driven by "growing shift toward healthier eating habits, rising middle-class income, and increasing presence of functional snack products."

Middle East & Africa - 2% supported by "increasing adoption of better-for-you snacks, expanding retail channels, and growing interest in fortified and natural ingredient-based products."

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Key Segments

➥ By Product
Meat snacks are popular for their high protein content, convenient consumption, and growing acceptance among fitness-focused consumers. Dried fruit snacks appeal to health-conscious buyers seeking natural sweetness, fiber, and nutrient-rich options. Cereal & granola bars dominate the on-the-go snacking category with balanced nutrition, sustained energy release, and wide flavor varieties. Seed & trail mixes are favored for clean-label ingredients, healthy fats, and suitability for outdoor activities and everyday snacking. Others include baked snacks, nut mixes, and innovative functional snacks designed for diverse dietary preferences.

➥ By Distribution Channel
Supermarkets serve as the primary retail channel, offering extensive product ranges, attractive deals, and high consumer footfall. Online retail is rapidly growing due to doorstep delivery, subscription models, and easy access to niche and premium snack brands. Specialty stores cater to consumers seeking organic, gourmet, or diet-specific snacks with curated product selections. Convenience stores drive impulse purchases by offering quick access to ready-to-eat snack formats for daily commuters and busy consumers.

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