United States Pet Probiotics Market 2031 | Growth Drivers, Key Players & Investment Opportunities

Market Size and Growth

Pet Probiotics Market reached US$ 4,400 million in 2023 and is expected to reach US$ 7,100 million by 2031, growing with a CAGR of 6.16% during the forecast period 2024-2031.

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Key Development:

United States: Recent Pet Probiotics Developments

✅ In November 2025, Probi launched "Pets by Probi," its first scientifically‐backed probiotic solutions for dogs and cats featuring strain LP6595 for digestive health and BLIS K12 / BLIS M18 for oral health.

✅ In November 2025, Native Microbials partnered with Zesty Paws to develop a new canine‐probiotic line using novel strains derived from healthy dogs' gut microbiomes aimed at rebalancing gut flora and alleviating gastrointestinal dysbiosis.

✅ In May 2025, Royal Canin U.S. expanded its offerings with a supplements & probiotics line (soft‐chews and powders) for dogs and cats formulated to support digestive health, immune function, and overall well‐being.

✅ In 2025, new‐generation probiotic and synbiotic developments were reported by major animal‐nutrition companies including veterinary‐exclusive blends and heat‐stable spore‐based probiotics offering improved shelf stability and suitability for pet food manufacturing.

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Japan / Asia‐Pacific: Recent Pet Probiotics Developments

✅ In late 2025, regional reports reaffirmed that the pet‐probiotics supplements segment remains a growth focus for brands in Japan with digestive‐health probiotics dominating consumer demand.

✅ In 2025, manufacturers and pet‐food companies in the Asia‐Pacific region (including Japan) started emphasising "clean‐label," grain‐free, and soft‐chew probiotic products to meet preferences of urban pet owners looking for convenience and safety.

✅ In 2025, companies reportedly introduced multi‐strain, synbiotic, and postbiotic formulations tailored for pets, reflecting demand for advanced pet‐nutrition solutions that offer digestive and immune support while ensuring storage stability.

✅ In 2025, There is a increasing adoption of pet probiotics in Japan driven by rising urban pet ownership and growing awareness of digestive health among pet parents.

Key Players:

=> Nestlé Purina PetCare Company, Mars, Incorporated, Zesty Paws LLC, NOW Health Group, Inc., INLIFE Pharma Pvt. Ltd., Fera Pets, CYMBIOTIKA, LLC, Companions Choice, PetLab Co. Inc., and Open Farm Inc.

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Key Segments:

By Livestock

Cattle lead with 35% share, driven by high demand for veterinary supplements, feed additives, and preventive health products in beef and dairy production. Swine account for 20%, supported by intensive pig farming and growing protein demand. Aquaculture holds 15%, fueled by the expansion of fish and shrimp farming and the need for disease management and growth supplements. Pets represent 15%, reflecting rising pet ownership and increased spending on nutrition, supplements, and healthcare. Equine accounts for 5%, supported by racing, recreational, and specialty horse care. Other livestock make up 10%, including poultry, goats, and specialty animals requiring tailored supplements and health management solutions.

By Form

Dry formulations dominate with 40% share, including powders and granules, driven by ease of storage, long shelf life, and feed additive incorporation. Liquid forms account for 25%, supported by high bioavailability and targeted administration in veterinary and aquaculture applications. Capsules hold 15%, reflecting premium animal health products and precise dosage delivery. Other forms make up 20%, including pastes, gels, boluses, and functional feed blocks tailored for specific livestock applications.

By Region

Asia Pacific - 35% Share
Asia Pacific leads with 35%, driven by livestock production growth, aquaculture expansion, and rising pet adoption in China, India, Japan, and Southeast Asia.

North America - 25% Share
North America holds 25%, supported by advanced livestock management, high pet ownership, and established veterinary supplement markets in the U.S. and Canada.

Europe - 20% Share
Europe accounts for 20%, fueled by strict livestock health regulations, pet care spending, and intensive farming practices in Germany, France, U.K., Italy, Spain, and neighboring regions.

South America - 10% Share
South America holds 10%, driven by cattle, swine, and aquaculture production in Brazil, Argentina, and neighboring countries.

Middle East & Africa - 10% Share
The Middle East & Africa represent 10%, supported by livestock production, aquaculture growth, and rising demand for veterinary nutrition and pet care products in GCC countries, South Africa, and other emerging markets.

FAQ

What is the current size of the Pet Probiotics Market?

A: In 2023, the Pet Probiotics Market was valued at US$ 4,400 million, reflecting its strong industry presence.

Q2: How large is the Pet Probiotics Market expected to be by 2031?

A: By 2031, industry forecasts suggest the Pet Probiotics Market will grow to around US$ 7,100 million , demonstrating significant expansion.

Q3: What is the growth rate of the Pet Probiotics Market?

A: The market is projected to expand at a compound annual growth rate (CAGR) of 6.16% during the forecast period from 2024 to 2031.

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