Inflight Shopping Market Forecast to Reach USD 13.67 Billion by 2035, Growing at a CAGR of 5.5% from 2025 to 2035

The inflight shopping market has emerged in recent years as a thriving frontier of commercial aviation - evolving far beyond the paper duty‐free catalogs of the past to become a sophisticated, digitally enabled retail channel. According to a recent study by Market Research Future (MRFR), the global inflight shopping market was estimated at USD 7.62 billion in 2024 and is forecast to rise to roughly USD 13.67 billion by 2035, growing at a compound annual growth rate (CAGR) of about 5.45% during 2025-2035.

This robust growth reflects a confluence of factors. Foremost among them is the sustained rise in air travel worldwide. As more individuals - for both leisure and business - take to the skies, airlines see inflight retail as a lucrative ancillary revenue stream. MRFR highlights that this increase in passenger traffic, along with a growing appetite for online shopping, is powering demand for onboard retail offerings.

Simultaneously, the nature of inflight shopping itself is transforming. What once was limited to duty‐free items on trolleys or in print catalogs has expanded into a full-fledged e-commerce environment. Airlines are increasingly leveraging automation, digital platforms, and in‐seat entertainment or mobile apps to present shoppers with a wide spectrum of goods - from accessories, beauty and care items, and travel essentials to gifts, crafts, apparel, and luxury products such as watches, perfumes, and cosmetics.

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Key Companies Profiled: Inmarsat plc (UK), Lufthansa (Germany), AirAsia Group (Malaysia), The Emirates Group (UAE), Swiss International Air Lines AG (Switzerland), Thomas Cook Airlines Ltd. (UK), Singapore Airlines Limited (Singapore), and EasyJet Airline Company Limited (UK)

This digitalization and diversification are enabling airlines to deliver more personalized, convenient experiences. For example, certain carriers now provide a "pre-book" feature allowing passengers to reserve items well in advance or even order extras such as airport transfers. Such innovations not only enhance the passenger experience but also expand the addressable customer base, particularly among tech-savvy travelers who value convenience and curated services.

Carrier type also matters. Full-service airlines currently dominate inflight shopping, offering broader amenities - from meals and in-flight entertainment to comfort items like headphones or blankets - and thus, maintaining a larger share of onboard retail. That said, as low-cost carriers expand and evolve, they too may adapt inflight retail strategies to tap into this growing revenue stream.

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Regionally, while North America currently holds the largest share of the inflight shopping market (thanks to high volumes of air travel and advanced in-flight entertainment systems), the fastest growth is expected in the Asia‐Pacific region. MRFR points to factors such as rising populations, increased adoption of low-cost carriers, airport infrastructure expansion, and growing digitization in airline services. Among countries in the region, China is projected to have the largest market share, while India is identified as one of the fastest-growing markets for inflight shopping.

Beyond structural market factors, strategic developments are shaping the future of inflight retail. Airlines are forming partnerships with premium retail brands and retailers to offer exclusive or co‐branded items - enhancing the appeal of onboard shopping to passengers seeking luxury or limited‐availability products. As airlines and retail partners invest in technology solutions - like mobile apps, in-seat ordering, real-time inventory, and personalized offers - the inflight shopping experience becomes more engaging and seamless.

The outlook for inflight shopping appears promising. With the rise of augmented and virtual‐reality shopping experiences, contactless payments, pre‐order and pre‐booking capabilities, and analytics-driven personalization, airlines have a strong incentive to continue expanding their inflight retail portfolios. This not only opens up new revenue streams but also enhances customer engagement and loyalty - especially among premium-class travelers.

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Table of Contents

SECTION I: EXECUTIVE SUMMARY AND KEY HIGHLIGHTS

SECTION II: SCOPING, METHODOLOGY AND MARKET STRUCTURE

SECTION III: QUALITATIVE ANALYSIS

SECTION IV: QUANTITATIVE ANALYSIS

SECTION V: COMPETITIVE ANALYSIS ........

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